Showing results by narrator "Mark Ashby" in All Categories

By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.

The America’s Cup, first awarded in 1851, is the oldest trophy in international sports, and one of the most hotly contested. In 2000, Larry Ellison, co-founder and billionaire CEO of Oracle Corporation, decided to run for the coveted prize and found an unlikely partner in Norbert Bajurin, a car radiator mechanic who had recently been named Commodore of the blue collar Golden Gate Yacht Club.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

For thousands of years, we have set out sailing for all kinds of reasons - for battle, for infinite wealth, for the excitement of exploring the unknown, and for escape from the mundane. We have always had a primal relationship with the sea - even those who have never been to sea remain fascinated by the seafaring life and tales of salty adventure. Now in a brand–new series collection, The Best Sailing Stories Ever Told brings together such diverse authors as Charles Dickens, Jack London, John Masefield, Stephen Crane, Herman Melville, and dozens more.

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

This audiobook examines the meteoric rise of Sweden as the pre-eminent military power in Europe during the Thirty Years War during the 1600s, and then follows its line of warrior kings into the next century until the Swedes finally meet their demise, in an overreach into the vastness of Russia. A small Scandinavian nation, with at most one and a half million people and scant internal resources of its own, there was small logic to how Sweden could become the dominant power on the Continent.

Starting in 1948 and reaching its climax during the Six-Day War of 1967, The Hope begins the story of Israel, a country fighting for its life - outmatched and surrounded by enemies. Zev Barak, Sam Pasternak, Don Kishote, and Benny Luria are all officers in the Israeli Army, caught up in the sweep of history, fighting the desperate desert battles and meeting the larger-than-life personalities that shaped Israel’s fight for independence.

A disturbingly realistic vision of war several decades into the future. Invasion: China is as ambitious as it is powerful. Using advanced technologies in military science, the world's superpowers battle on land, sea, air, and space for global supremacy. This controversial tale will keep you sleepless at night as America challenges the new colossus in the East: Greater China and her Pan-Asian allies. Hard-hitting. Vast in scope. And all too possibly real.

The pope wanted it, Montesquieu used it, and the Nazis pilfered an Italian noble's villa to get it: the Germania, by the Roman historian Tacitus, took on a life of its own as both an object and an ideology. When Tacitus wrote a not-very-flattering little book about the ancient Germans in 98 CE, at the height of the Roman Empire, he could not have foreseen that the Nazis would extol it as "a bible", nor that Heinrich Himmler, the engineer of the Holocaust, would vow to resurrect Germany on its grounds. But the Germania inspired - and polarized - people long before the rise of the Third Reich.

Leadership Isn't for Cowards offers straightforward steps to leading courageously and practical tips for driving performance. Courageous leadership means toughening your approach by being rigorous in the application of your values through the company culture. It means confronting and challenging people, and not letting them get away with being less than you know they can be.

Mohandas Karamchand Gandhi (1869-1948) was one of the few men in history to fight simultaneously on moral, religious, political, social, economic, and cultural fronts. During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws by non-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest.

The end of the Cold War promised a new era of international peace. But instead, violence has proliferated across the globe, not in the form of a superpower arms race or a clash of armies, but in bitter local conflicts marked by terrorism, insurgency, and guerrilla warfare. Former Central Intelligence Agency director James Woolsey likened the post-Cold-War world to "a jungle full of snakes". The emergence of this new, potentially never-ending struggle has forced our military to reevaluate strategies or risk losing hearts, minds, and soldiers the world over.

Mind Games follows the journey of Phil Jackson to the top of basketball’s coaching hierarchy, a rise that took him from obscurity in the Continental Basketball Association to nine championship rings in the NBA. Along the way he turned multimillionaire players on to meditation, transformed the Michael Jordan-led Chicago Bulls from a one-man show to a five-man team of domination, and after battling with Bulls management, ended one dynasty to start another on the West Coast.

Lynn Schooler had recently lost a dear friend and was feeling his marriage slipping away from him when he set out on a daring journey - first by boat, then on foot - into the Alaskan wilderness to clear his head. His solo expedition, recounted in Walking Home, is filled with the awe and danger of being on one's own in the wild, being battered by the elements and even, for two harrowing days, becoming the terrified quarry of a grizzly bear. But the formidable, lonely landscape is also rich with human stories....

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.

In 2040, a shattered America squares off against the world! Once, America was the most powerful nation on Earth. Then disasters rocked her: a sovereign debt depression, bitter glacial cooling and the greatest military invasion in history out of Mexico - by the Chinese and Brazilian alliances. Now the U.S. reels like a drunken giant. The military fought savage battles in the Midwest last winter, driving the aggressors from Denver, but unable to kick them out of the country.

Matthew Arnold praised the Iliad for its "nobility", as has everyone ever since - but ancient critics praised it for its enargeia, its "bright unbearable reality" (the word used when gods come to earth, not in disguise but as themselves). To retrieve the poem's energy, Alice Oswald has stripped away its story, and her account focuses by turns on Homer's extended similes and on the brief 'biographies' of the minor war-dead, most of whom are little more than names, but each of whom lives and dies unforgettably - and unforgotten - in the copiousness of Homer's glance.

In a world on the brink of madness...In the summer of 1914, a young man beyond reproach awakens under police guard grievously injured and accused of heinous, impossible murder.

In this insightful anthology, historians Marvin E. Gettleman and Stuart Schaar have assembled a broad selection of documents and contemporary scholarship to give a view of the history of the peoples from the core Islamic lands, from the Golden Age of Islam to today.