Showing results by narrator "David Drummond" in All Categories

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Alexander von Humboldt (1769-1859) was an intrepid explorer and the most famous scientist of his age. His restless life was packed with adventure and discovery, whether climbing the highest volcanoes in the world or racing through anthrax-infested Siberia. He came up with a radical vision of nature, that it was a complex and interconnected global force and did not exist for man's use alone. Ironically, his ideas have become so accepted and widespread that he has been nearly forgotten.

In God's Battalions, award-winning author Rodney Stark takes on the long-held view that the Crusades were the first round of European colonialism, conducted for land, loot, and converts by barbarian Christians who victimized the cultivated Muslims. To the contrary, Stark argues that the Crusades were the first military response to unwarranted Muslim terrorist aggression.

Young noble Luthien Bedwyr is too privileged to understand that his once-proud land, Eriador, suffers under the demonic oppression of Wizard-King Greensparrow. Until the day Luthien seeks justice for a friend's murder---only to become a fugitive fleeing the king's monstrous cyclopian soldiers. Befriended by the irrepressible "highwayhalfling" Oliver deBurrows, and enlisted by an ancient, mysterious mage, Luthien's exile will become an enchanted quest to steal a mystic prize from a dragon's hoard.

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

Pagans explores the rise of Christianity from a surprising and unique viewpoint: that of the people who witnessed their ways of life destroyed by what seemed then a powerful religious cult. These "pagans" were actually pious Greeks, Romans, Syrians, and Gauls, who observed the traditions of their ancestors. To these devout polytheists, Christians who worshiped only one deity were immoral atheists who believed that a splash of water on the deathbed could erase a lifetime of sin.

As Carl Safina's compelling natural-history adventure makes clear, the fate of the leatherback turtle is in our hands. The distressing decline of these ancient sea turtles in Pacific waters and their surprising recovery in the Atlantic illuminate the results - both positive and negative - of our interventions and the lessons that can be applied, globally, to restore the oceans and their creatures. We accompany award-winning natural-history expert Safina and his colleagues as they track leatherbacks across the world's oceans and onto remote beaches of every continent.

In this spellbinding new history, David Goldfield offers the first major new interpretation of the Civil War era since James M. McPherson's Battle Cry of Freedom. Where past scholars have interpreted the war as a triumph of freedom, Goldfield sees it as America's greatest failure: the result of a breakdown caused by the infusion of evangelical religion into the public sphere.

Four centuries ago, and 14 years before the Mayflower, a group of men - led by a one-armed ex-pirate, an epileptic aristocrat, a reprobate cleric, and a government spy - left London aboard a fleet of three ships to start a new life in America. They arrived in Virginia in the spring of 1607 and set about trying to create a settlement on a tiny island in the James River.

The dead have risen, and they are hungry. Slow and plodding, they are legion. The undead hunt the living. Stop and they will catch you. Hide and they will find you. If you have a heartbeat, you do the only thing you can: You run. Survivors escape to an island stronghold: a cop and his daughter, a computer nerd, a garbage man with a piece of rebar, and an escapee from a mental hospital with a lifesaving secret. After reaching Alcatraz, the ever-expanding group of survivors realize that the infected are not the only threat.

The Big Money completes John Dos Passos's three-volume "fable of America's materialistic success and moral decline" ( American Heritage) and marks the end of "one of the most ambitious projects that an American novelist has ever undertaken" ( Time). Here we come back to America after the war and find a nation on the upswing.

At once an incredible adventure narrative and a penetrating biographical portrait, Egan's book tells the remarkable untold story behind Edward Curtis's iconic photographs, following him throughout Indian country from desert to rainforest as he struggled to document the stories and rituals of more than eighty tribes. Even with the backing of Theodore Roosevelt and J.P. Morgan, it took tremendous perseverance. The undertaking changed him profoundly, from detached observer to outraged advocate.

On January 15, 2009, a US Airways Airbus A320 had just taken off from LaGuardia Airport in New York when a flock of Canada Geese collided with it, destroying both of its engines. The plane's pilot, Chesley "Sully" Sullenberger, managed to glide it to a safe landing in the Hudson River. It was an instant media sensation---the "Miracle on the Hudson"---and Captain Sully was the hero. But how much of the success of this dramatic landing can actually be credited to the genius of the pilot?

A weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz-kid, introduces Doc to a compelling new investment theme - following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes are opened to the impact that billions of new consumers will have on our environment and how their increased participation in our fast-changing world will figure into the economy of the future.

Declan O Donnell has sailed out of Oregon and deep into the vast, wild ocean, having had just finally enough of other people and their problems. He will go it alone, he will be his own country, he will be beholden to and beloved of no one. No man is an island, my butt, he thinks. I am that very man.... But the galaxy soon presents him with a string of odd, entertaining, and dangerous passengers, who become companions of every sort and stripe. The Plover is the story of their adventures and misadventures in the immense blue country one of their company calls Pacifica.

In the Vietnam War, American "rough riders" drove trucks through hostile territory delivering supplies, equipment, ammunition, weapons, fuel, and reinforcements to troops fighting on the war's ever-shifting front lines. But, all too often, the convoys themselves became the front lines. Frank McAdams, a Marine Corps lieutenant, learned that the hard way during a tour of duty that began right after the 1968 Tet Offensive and the siege at Khe Sanh.

Like so many others, David Lebovitz dreamed about living in Paris ever since he first visited the city in the 1980s. Finally, after a nearly two-decade career as a pastry chef and cookbook author, he moved to Paris to start a new life. Having crammed all his worldly belongings into three suitcases, he arrived, hopes high, at his new apartment in the lively Bastille neighborhood.

The demolition of Penn Station in 1963 destroyed not just a soaring neoclassical edifice, but also a building that commemorated one of the last century's great engineering feats: the construction of railroad tunnels into New York City. Now, in this gripping narrative, Jill Jonnes tells this fascinating story - a high-stakes drama that pitted the money and will of the nation's mightiest railroad against the corruption of Tammany Hall, the unruly forces of nature, and the machinations of labor agitators.

When Donovan Campbell's platoon deployed to Ramadi in the spring of 2004, they believed they'd be spending most of their time building schools, training police, and making friends with the citizens. But shortly after arriving, when Campbell awoke to the chilling cry of "Jihad, Jihad, Jihad!" echoing from minaret to minaret across the city, he knew they had an altogether different situation on their hands.

The sudden passing of Justice Antonin Scalia shook America. After almost 30 years on the Supreme Court, Scalia had become as integral to the institution as the hallowed room in which he sat. His wisecracking interruptions during oral arguments, his unmatched legal wisdom, his unwavering dedication to the Constitution, and his blistering dissents defined his leadership role on the court and inspired new generations of policymakers and legal minds.