Showing titles in Engineering

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Seventy-foot waves batter a torn life raft 250 miles out tosea in one of the world's most dangerous places, the Gulf Stream. Hanging on to the raft are three men, a Canadian, a Brit, and their captain, Jean Pierre de Lutz, a dual citizen of America and France. Their capsized forty-seven-foot sailboat has filled with water and disappeared below the tempestuous sea. The giant waves repeatedly toss the men out of their tiny vessel, and JP, with ninebroken ribs, is hypothermic and on the verge of death.

Pancho Barnes was a force of nature, a woman who lived a big, messy, colorful, unconventional life. She ran through three fortunes, four husbands, and countless lovers. She outflew Amelia Earhart, outsmarted Howard Hughes, outdrank the Mexican Army, and outmaneuvered the US government. In The Happy Bottom Riding Club, award-winning author Lauren Kessler tells the story of a high-spirited, headstrong woman who was proud of her successes, unabashed by her failures, and the architect of her own legend.

Kristen Iversen grew up in a small Colorado town close to Rocky Flats, a secret nuclear weapons plant once designated "the most contaminated site in America." Full Body Burden is the story of a childhood and adolescence in the shadow of the Cold War, in a landscape at once startlingly beautiful and--unknown to those who lived there--tainted with invisible yet deadly particles of plutonium.

The world's worst air disaster happened more than 40 years ago on a remote Atlantic Ocean island, when two fully loaded 747 passenger jets collided after a horrendous series of human errors. One of the jets, KLM Flight 4805, was traveling more than 150 miles an hour and was within seconds of lifting off when it crashed into Pan Am Flight 1736 taxiing in its path. The loss of lives was staggering - 583 dead. The crash happened after a lengthy series of major and minor human errors. In the intervening years, has aviation advanced to the point that such a disaster can't happen again?

When Monisha Rajesh announced plans to circumnavigate the globe in 80 train journeys, she was met with wide-eyed disbelief. But it wasn’t long before she was carefully plotting a route that would cover 45,000 miles - almost twice the circumference of the earth - coasting along the world’s most remarkable railways; from the cloud-skimming heights of Tibet’s Qinghai railway to silk-sheeted splendour on the Venice Simplon-Orient-Express. Packing up her rucksack - and her fiancé, Jem, Monisha embarks on an unforgettable adventure.

Originally published by Wm. Morrow, in 1995, Skygods is the saga of America's most glamorous airline - from its meteoric ascent to its plunge to extinction. Pan Am blazed the way across the world's oceans with its magnificent Clipper ships, launched the first international jet service, was the first to fly the behemoth 747, was the lead customer for America's SST and the Concorde, and was even taking reservations for the first commercial flights to the moon.

When it comes to choosing, using, and maintaining a database, understanding its internals is essential. But with so many distributed databases and tools available today, it's often difficult to understand what each one offers. With this practical guide, Alex Petrov guides developers through the concepts behind modern database and storage engine internals.

As Nazi Germany launched its campaign of racial terror and pushed the world toward war, three misfits banded together to challenge Hitler’s dominance at the apex of motorsport: the Grand Prix. Their quest for redemption culminated in a remarkable race that is still talked about in racing circles to this day - but which, soon after it ended, Hitler attempted to completely erase from history.

As robots are increasingly integrated into modern society - on the battlefield and the road, in business, education, and health - Pulitzer Prize-winning New York Times science writer John Markoff searches for an answer to one of the most important questions of our age: Will these machines help us, or will they replace us?

A Malaysian cargo ship on its way from Seattle, Washington, to China ran aground off the coast of western Alaska's Aleutian Islands on December 8, 2004, during a brutal storm, leading to one of the most incredible Coast Guard rescue missions of all time. Two Coast Guard Jayhawk helicopters lifted off immediately from Air Station Kodiak during the driving storm, in an effort to rescue the ship's 18 crew members before it broke apart and sank in the freezing waters.

The transition to clean energy is moving far too slowly. Trapped by a century of fossil fuel investments and politicians that struggle to plan beyond the next election, the “Big Grid” that powers our modern world is outdated and in dire need of an upgrade. Freeing Energy offers a new and faster path towards a clean energy future — one that is more reliable, more equitable, and cheaper.

Unlock the secrets to mastering the NIST 800 risk management process in record time with this powerful 2-in-1 bundle! Introducing Information Systems Security NIST 800 2-in-1, featuring both RMF ISSO Foundation Guide and RMF ISSO: NIST 800-53. This comprehensive series is your ultimate roadmap to success, designed to simplify the complexities of NIST 800-53 security controls and show you the actionable steps required throughout the RMF process.

From mechanical looms to the combustion engine to the first computers, new technologies have always provoked panic about workers being replaced by machines. For centuries, such fears have been misplaced, and many economists maintain that they remain so today. But as Daniel Susskind demonstrates, this time really is different. Breakthroughs in artificial intelligence mean that all kinds of jobs are increasingly at risk.

As a changing climate threatens the whole country with deeper droughts and more furious floods that put ever more people and property at risk, Texas has become a bellwether state for water debates. Will there be enough water for everyone? Is there the will to take the steps necessary to defend ourselves against the sea? Is it in the nature of Americans to adapt to nature in flux?

The authoritative story of the headline-making discovery of gravitational waves - by an eminent theoretical astrophysicist and award-winning writer.

In March of 1984, the commercial fishing boat Wind Blown left Montauk Harbor on what should have been a routine offshore voyage. Its captain, a married father of three young boys, was the boat’s owner and leader of the four-man crew, which included two locals and the blue-blooded son of a well-to-do summer family. After a week at sea, the weather suddenly turned, and the foursome collided with a nor’easter. They soon found themselves in the fight of their lives. Tragically, it was a fight they lost. Neither the boat nor the bodies of the men were ever recovered.

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.

In the late 19th century, demand for fur was in sharp decline. This could have spelled economic disaster for the venerable Hudson's Bay Company. But an idea emerged in political and business circles in Ottawa and Montreal to connect the disparate British colonies into a single entity that would stretch from the Atlantic to the Pacific. With over 3,000 kilometers of track, much of it driven through wildly inhospitable terrain, the CPR would be the longest railroad in the world and the most difficult to build. Its construction was the defining event of its era.

When you drop your Diet Coke can or yesterday’s newspaper in the recycling bin, where does it go? Probably halfway around the world, to people and places that clean up what you don’t want and turn it into something you can’t wait to buy. In Junkyard Planet, Adam Minter - veteran journalist and son of an American junkyard owner - travels deep into a vast, often hidden, 500-billion-dollar industry that’s transforming our economy and environment.