Showing titles in Media Studies

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

How did we get from an age of dignified nightly news broadcasts on three national networks to the age of 24-hour channels and constantly breaking news? The answer - thanks to Ted Turner and an oddball cast of cable TV visionaries, big league rejects, and nonunion newbies - can be found in the basement of an abandoned country club in Atlanta. Because it was there, in 1980, that this motley crew somehow, against all odds, launched CNN. Up All Night is an inside look at the founding of the upstart network that set out to change the way news was delivered and consumed.

The phenomenon of “conspiracy” or “fringe” theories has always been with people, which makes sense since captivating and entertaining hypotheses arouse the public interest with seemingly sound conclusions that are often based on incomplete, unrelated, or erroneous suppositions. However, with the correct tweaking, they often appear to propound airtight arguments. Conspiracy theories make good use of real or imagined individuals or organizations operating behind a curtain of secrecy manipulating the action.

Since September 11, 2001, Seymour M. Hersh has riveted readers, and outraged the Bush Administration, with his stories in The New Yorker magazine, including his breakthrough pieces on the Abu Ghraib prison scandal. Now, in Chain of Command, he brings together this reporting, along with new revelations, to answer the critical question of the last three years: how did America get from that clear morning in September to a divisive and dirty war in Iraq?

Labor Day, 1969: Two recent college graduates move to New York to edit a new magazine called the National Lampoon. Over the next decade, Henry Beard and Doug Kenney, along with a loose amalgamation of fellow satirists such as Michael O’Donoghue and P. J. O’Rourke, popularized a smart, caustic, ironic brand of humor that has become the dominant voice of American comedy. Ranging from sophisticated political satire to broad raunchy jokes, the National Lampoon introduced iconoclasm to the mainstream, selling millions of copies to an audience both large and devoted.

The media of the 1950s and 1960s promoted an idealized version of American life sustained by the nuclear family and bolstered by a booming consumer economy. The seemingly wholesome and simple lifestyles portrayed on television screens, however, belied a torrent of social, economic, and political struggles occurring at the time. By the late 1950s, television writers were increasingly constrained to distract audiences from confronting counternarratives to the Dream.

The Loch Ness monster: a creature that should have died out with the dinosaurs or a legend built on hoaxes and wishful thinking? Sir Peter Scott, internationally renowned naturalist and president of the World Wildlife Fund, was convinced that the monster existed. So were senior scientists at London's Natural History Museum and Chicago University; they lost their jobs because they refused to renounce their belief in the creature.

The Rise of American Populism is a captivating exploration into the evolving landscape of American politics. This insightful book delves deep into the ongoing clash between traditional American values and the emerging globalist ideologies. From Chase Geiser, a writer for InfoWars and with a foreword from Alex Jones, the book offers a robust critique of the current state of American democracy, examining the cultural, economic, and political shifts that have shaped the nation.

As a critic at large at The New York Times, Phillips has written extensively on theater, poetry, and the latest blockbusters—with her love of some of the most popular and nerdy fandoms informing her career. Now, she analyzes the mark these beloved intellectual properties leave on young and adult minds, and what they teach us about race, gender expression, religion, and more. Spanning from the nineties through to today, Nerd is a collection of cultural criticism essays through the lens of fandom for everyone from the Marvel movie watcher to the hardcore Star Wars expanded universe connoisseur.

Book Description The Art of Rhetoric: Mastering Persuasion, Influence And Communication in Every Sphere of Life" Unlock the secrets of effective communication with "The Art of Rhetoric: Mastering Persuasion, Influence And Communication in Every Sphere of Life." This comprehensive guide delves into the timeless techniques of rhetoric and their applications in today's world, from the boardroom to social media and beyond. Whether you're a student, professional, public speaker, or anyone looking to enhance their persuasive abilities, this book provides the tools you need to influence and ...

The Chaos Machine is the story of how the world was driven mad by social media. The election of populists like Trump and Bolsonaro; strife and genocide in countries like Myanmar, the rampant spread of COVID-19 conspiracy theories as deadly as the pandemic itself, all of these are products of a breakdown in our social and political lives, a breakdown driven by the apps, companies and algorithms that compete constantly for our attention.

¿Qué secuencia de errores provocó la catástrofe de Chernóbil? ¿Cuál es el secreto de un superpronosticador? ¿Por qué tantos futbolistas nacen en enero? HAZ QUE LOS DATOS TRABAJEN PARA TI.

In 1975, 15-year-old Martha Moxley's body was found in the backyard of her family's Connecticut home, and a member of America's beloved Kennedy family, then also 15, was accused of the crime. What ensued was a media firestorm and a whodunit that transfixed the nation, providing daily debates - and cruel, dinner table entertainment. Now, 40 years after Michael Skakel's conviction, his cousin, acclaimed activist and writer Robert F. Kennedy, Jr., has taken matters into his own hands to get the charges dropped and clear his cousin's name.

Like the authors' classic book The Elements of Journalism, Blur is a unique and understandable discourse on how information culture is changing. Yes, old authorities are being dismantled and new ones created, and the way we obtain knowledge has changed. But seeking true and reliable information remains the most important purpose of journalism - and the object for those who consume it.

From coffee shops to city grids to TikTok feeds and Netflix homepages the world round, algorithmic recommendations dictate our experiences. This network of mathematically determined choices - the 'filterworld' - has taken over, almost unnoticed, as we've grown accustomed to an insipid new normal. But to have our tastes, behaviours, and emotions governed by computers calls the very notion of free will into question. Internationally recognized journalist and New Yorker staff writer Kyle Chayka journeys through this ever-tightening web woven by algorithms.

In the following keynote address given at Baylor University, author Paul Levinson discusses Canadian philosopher and academic Marshall McLuhan's seminal book, "Understanding Media: The Extensions of Man," which proposed that the media—not the content that they carry—affects the society in which it plays a role and, thus, should be the focus of study. Levinson, a colleague of McLuhan’s, lays out, how in the decades since its 1964 publication, McLuhan’s study of media theory and the concept that "the medium is the message," still holds true.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?

Local news is essential to democracy. Meaningful participation in civic life is impossible without it. However, local news is in crisis. According to one widely cited study, some 2,500 newspapers have closed over the last generation. And it is often marginalized communities of color who have been left without the day-to-day journalism they need to govern themselves in a democracy.

Facts are and must be the coin of the realm in a democracy. Unfortunately, for citizens in the United States and throughout the world, distinguishing between fact and fiction - always a formidable challenge - is now more difficult than ever, as a constant stream of questionable information pours into media outlets. Lewis argues forcefully that while data points and factoids abound, it is much harder to get to the whole truth of complex issues in time for that truth to guide citizens, voters, and decision makers.