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Welcome to another episode of The Uprising Show! In today's discussion, host Vivek and our guest Rob Cohen dive deep into the intricacies of healthcare, particularly focusing on value-based musculoskeletal (MSK) management.

Rob, the CEO of Livara Health, brings over 20 years of expertise in the healthcare industry, with a significant focus on value-based care. We'll uncover how Livara Health is revolutionizing MSK care by blending entrepreneurial spirit with a solid, evidence-backed foundation.

With U.S. healthcare spending on musculoskeletal issues reaching about $400 billion annually, Rob discusses the pressing need for conservative care, avoiding unnecessary surgeries, and ensuring patient satisfaction through comprehensive, holistic approaches. We'll explore Livara Health's innovative technology, such as their virtual platform for physical therapy, and their strategies for integrating seamlessly with existing healthcare systems.

Rob also shares personal anecdotes about his journey into healthcare, his past hobby as a private pilot, and key advice for healthcare founders. Tune in to hear insightful discussions on navigating the complexities of healthcare, leveraging AI for better patient interaction, and the value of collaboration over disruption in achieving meaningful change. Don't miss this enlightening episode!

Timestamps:
00:00 Career paths are unpredictable; mine led to healthcare.
04:20 Passion for improving lives in healthcare grows.
06:58 Value-based care progresses slowly but steadily.
12:49 Holistic musculoskeletal care, optimize interventions, partner providers.
17:08 GLP1s impact healthcare by reducing procedures.
18:32 Holistic solutions for musculoskeletal and psychosocial health.
22:39 Monitor Medicare Advantage changes; prioritize resource investment.
25:21 Prioritize health issues, convince collaboration is essential.
29:48 Automate, innovate, integrate: seamless patient experience evolution.
34:16 Generative AI improves patient connection and coordination.
36:41 Participant and utilizer of integrated health models.
39:39 Founders focus on integration, not disruption.

Fun-Facts:
1. Rob Cohen flew around Southern California as a private pilot for fun, covering areas like LA, Santa Barbara, San Diego, and the desert.
2. Rob's piloting experience was purely hobby-based and took place around 1999-2000 and for several years after.
3. Despite not coming from an entrepreneurial family, Rob developed a love for challenges and problem-solving, leading him into a career focused on healthcare innovation.

Rob Cohen's LinkedIn - https://www.linkedin.com/in/robertandrewcohen/
Livara Health's Website - https://livarahealth.com/

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

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Welcome to The Uprising Show! In this engaging conversation, our host Vivek sits down with Stacy Edgar, an accomplished entrepreneur, Reiki master, and CEO of Venteur — a personalized health insurance platform that's transforming the way businesses approach healthcare benefits.

Stacy shares insights into her unique journey, from her early experiences in foreign policy and government contracting to co-founding Venteur with her brother. Discover how Venteur is leveraging AI to personalize healthcare choices, providing cost-effective, and flexible insurance options. Dive deep into the innovative strategies shaping the future of health insurance, including the importance of consumer empowerment and personalized experiences.

Get ready for fascinating stories, industry trends, and practical advice for entrepreneurs navigating the complex world of regulated markets. Stay tuned as we explore the significant impact of Venteur, its growth trajectory, and its vision to revolutionize the healthcare industry. Enjoy the episode!

Timestamps:
00:00 Tech-driven family; co-founded Ventur with brother.
05:00 Challenges transitioning to entrepreneurship from service background.
08:08 Offer cash instead of group health plan.
12:28 Wondering why cheaper individual insurance option exists.
14:44 Ventura rapidly scaled, reaching 16,000 employees.
17:29 AI-driven platform personalizes financial and healthcare decisions.
20:49 AI simplifies personalized health insurance shopping experience.
25:28 Brokers assess goals amid insurance price hikes.
28:15 Diverse partnerships with carriers for tech solutions.
29:46 Visibility on plans, revenue share, competitive insights.
34:28 Ventur aims to disrupt insurance, gain majority market.
37:47 Embrace bureaucracy by understanding and adapting rules.
41:57 Worked in Bangladesh on healthcare sustainability project.
44:30 Rethink healthcare payment dynamics, empowering consumers.
47:25 Product assists with wellness, relief, and support.

3 Fun-Facts:
1. Reiki Master: Stacy is a Reiki master, a fact that isn't widely known in her professional network.
2. Entrepreneurship Runs in the Family: Stacy comes from a family of entrepreneurial engineers, with her parents hailing from Taipei and Appalachia, respectively.
3. San Diego to San Francisco: Stacy was raised in San Diego but now resides in San Francisco.

Stacy's LinkedIn - https://www.linkedin.com/in/stacyedgar/
Venteur Website - https://www.venteur.com/
Stacy's X - https://x.com/stacymei

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

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Today's episode delves into the inspiring journey of Serhii Zatsarynin, a Ukrainian entrepreneur who transitioned from a civil role to founding his own company, Ovulio Corp., amidst wartime struggles.

Our guest, Serhii, shares his personal experiences, including the fertility challenges he and his wife faced, leading them to develop an innovative fertility tracking device. This groundbreaking device uses saliva to track ovulation with AI and digital microscopy, providing quick and reliable results.

We'll explore Serhii's entrepreneurial journey from Kharkiv to the U.S., his career pivots from export/import to healthcare diagnostics, and how these experiences culminated in creating Ovulio.

Dive into the technological marvels behind his device, which offers a unique approach to fertility monitoring and is gaining recognition for its simplicity and efficiency. Serhii also discusses the regulatory hurdles, marketing strategies, and future aspirations for his product to become a household staple in health monitoring. Join us as we uncover how innovation, resilience, and a deep commitment to women's health can lead to transformative solutions in the healthcare industry. Tune in now!

Timestamps:
00:00 Entrepreneurial spirit despite non-entrepreneurial parents.
03:17 Transitioned from international sales to healthcare industry.
06:59 Industry knowledge and business acumen enable confidence.
10:19 Developed Avuleo to improve fertility tracking.
13:42 AI detects estrogen by analyzing saliva patterns.
19:53 Started marketing fertility insights via saliva tests.
20:57 Quick hormone check with app integration.
24:42 Tracking estrogen levels to optimize fertility procedures.
29:07 Raising funds and prioritizing user focus daily.
30:50 Entrepreneurship requires organization; share vision and goals.
34:56 Easiest product for accessible, reliable tracking results.
38:44 Evolving patient-centric care through tech advancements.
42:41 New subcategory device with strong market potential.

Serhii Zatsarynin's LinkedIn - https://www.linkedin.com/in/serhii-zatsarynin/

Ovulio Corp's Website - https://ovul.ai/

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

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In this episode, we dive into the evolving landscape of the healthcare industry with our guest, Aasim Saeed, a physician turned entrepreneur and founder of Amenities. Aasim shares his unique insights into how shifting market loyalty could financially impact healthcare systems, drawing parallels with subscription models like Costco and Amazon Prime. We explore his company's mission to enhance consumer experiences through direct-to-consumer and employer memberships, offering solutions like price transparency and satisfaction guarantees.

Aasim provides a critical analysis of One Medical's business model and its acquisition by Amazon, emphasizing the need for health systems to offer unique value propositions to attract and retain patient loyalty. We also touch on his compelling entrepreneurial journey shaped by his immigrant background, the role of privilege, and the lessons learned from failures.

Additionally, we discuss the current challenges in healthcare, from the slow adoption of new technologies to the industry's conservative nature. Aasim highlights the importance of focusing on improving patient experiences and the potential market shifts due to innovations like GLP-1 medications.

Lastly, we delve into the concept of healthcare consumerism and the need for better strategies to foster loyalty and long-term value in health systems.
Stay tuned as we unpack these critical topics and get inspired by Aasim Saeed's journey and vision for transforming the healthcare experience.

Timestamps:
00:00 Joint med-public policy degree; healthcare consulting career.
06:48 Embrace naivety; learn quickly, figure it out.
13:35 Entrepreneurship requires persistence; success often takes time.
20:28 Consultants-turned-entrepreneurs need creativity and hustle.
22:13 America excels at innovative, unique and creative ideas.
31:32 Healthcare loyalty weak; patients frequent multiple systems.
32:25 Boosting loyalty with health system memberships.
40:12 Healthcare systems struggle with patient lifetime value.
43:06 Skeptic of value-based and preventative care incentives.
50:49 Healthcare systems seek new revenue opportunities.
58:47 Learned self-haircut saves time; it's enjoyable.
59:24 Haircuts cost too much now, unlike 90s.

Amenities Health - https://amenitieshealth.com/
Aasim Saeed LinkedIn - https://www.linkedin.com/in/aasimsaeed/

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

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Welcome to The Uprising Show, today we chat with Richie Jaynes, the visionary behind Live Well RX, a telehealth platform revolutionizing Peptide therapy. Richie shares his transition from the fitness industry to telehealth, emphasizing the importance of authentic branding and addressing myths about GLP-1 medications. We'll discuss the challenges of the peptide market, innovative operational strategies for nationwide access, and a shift towards preventative medicine. Join us for an insightful and inspiring conversation on making healthcare more accessible, efficient, and integrative!

8 Key Talking Points in this podcast:
1. Authentic Branding - Emphasizing real people behind brands enhances customer trust and engagement.
2. Peptide Market Quality - Differentiation between research peptides and commercial peptides, importance of regulated sourcing.
3. Live Well RX Launch - Initial challenges and ongoing patient service, including partnerships with insurance captives.
4. Marketing Challenges - Navigating constant regulation changes by platforms like Meta and Google to balance marketing expenses.
5. Future Goals - Aiming to lead in functional medicine with a focus on peptides and make healthcare accessible across the U.S.
6. Standardizing Processes - Importance of efficient and standardized processes to improve end-user healthcare experience.
7. GLP-1 Myths - Addressing misconceptions about muscle loss and natural alternatives, emphasizing the importance of genuine products.
8. Journey in Healthcare - Richie's transition from fitness to peptide research, integrating his knowledge for a tech-driven telehealth platform.

Timestamps:
00:00 Work from home perks and childhood entrepreneurship.
06:04 Nutritional supplement distribution shaped my most fulfilling experience.
08:04 Explains transition from fitness to GLP-1 therapy.
12:31 Cracked door opens discussions on healthy habits.
17:00 Telehealth platforms remain archaic and cumbersome today.
20:56 E-commerce should be seamless, even in healthcare.
23:20 Streamlining backend processes for improved efficiency.
25:52 Doctors expanding services to multiple states post-COVID.
30:43 Laboratory processes make natural supplements less natural.
31:54 Opportunistic marketing for natural GLP-1 substitutes.
35:54 Brand influence: Elon Musk and Trump examples.
40:47 Growing startup, lowest U.S. prices on Ozempic.
44:11 Strategizing to sell company in 24-36 months.
47:00 Peptides like BPC 157 relieve inflammation, revolutionizing.
48:38 Shift from sick care to preventative, proactive health.
53:23 Livevelrx clinic offers affordable, accessible healthcare solutions.
54:37 Thanks for hosting me.

Live Well Rx Website - https://livewellrx.clinic/
Richie Jaynes LinkedIn - https://www.linkedin.com/in/jaynesrichie/

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

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In this episode, we're thrilled to have Karin Andrea Stephan joining us. Karin is the Co-founder and COO of Earkick, an AI-powered mental health platform that provides real-time insights and support. We'll also explore her journey from a multicultural upbringing in Switzerland to becoming an entrepreneur, her passion for human connection, and how Earkick is revolutionizing mental health care. So, grab your headphones and get ready for an insightful conversation with Karin!

Here Are 5 Key Lessons Covered in the Episode:
1. Importance of Real-Time Mental Health: Real-time measurement and assessment are crucial for identifying and addressing mental health issues early on.
2. Human Connection is Essential: Human connection is vital for both physical and psychological well-being, contributing to overall life satisfaction.
3. Integration of Tech and Human Elements: Technology can aid in mental health support but should be integrated with human interactions for optimum results.
4. Connecting Early Mental Health Signs: Early signs of mental health issues can include changes in sleep, heart rate, and mood which need recognition.
5. Privacy in Mental Health: Earkick ensures privacy without requiring registration, fostering a trustworthy environment for users.

Fun Fact from the Episode: Karin and her partner sleep outside all year long, even in freezing temperatures, which surprises many people.

Timestamps:
00:00 Bridging cultural misunderstandings through language, childhood revelation.
06:03 Human connection is essential, requires proactive effort.
12:07 Early recognition of mental health signs via technology.
15:44 Daily check-ins reduce anxiety, boost confidence.
19:36 Honesty and privacy without intrusive data demands.
25:31 New mom finds emotional support through Ear Kick.
28:28 "Family feedback score mechanism for constructive communication."
33:12 Pandas encourage tech-human connection; it's complementary.
44:19 Normalize discussing mental health; embrace emotional connection.
46:05 Measure, sleep, discomfort, sports, nutrition, persistence.
51:18 Detach in nature: no lights, embrace discomfort.
52:43 Sleeping outside led to deeper, uninterrupted rest.

Earkick Website - https://earkick.com/

Karin's LinkedIn - https://www.linkedin.com/in/karinstephan/

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

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In this episode, we discuss a groundbreaking approach to mental health with Todd Feldman, Founder and CEO of Ceresant Solutions. Todd shares his compelling journey from the corporate world to launching a pioneering app designed to tackle the silent epidemic of chronic stress. We explore Ceresant’s technology to provide comprehensive risk monitoring and predictive insights.

Here are 5 key takeaways from this conversation:
1. Stress Monitoring and Early Detection: The app developed by Todd’s company monitors and predicts stress and mental health risks comprehensively.

2. Preventive Focus in Primary Care: One of the novel aspects of the app is its emphasis on integrating stress monitoring into annual check-ups within primary care practices.

3. Pilot Programs: The company is actively seeking partnerships with primary care and health systems to pilot and validate their approach.

4. Market Strategy: Todd Feldman highlights the importance of operating within the healthcare system while providing tools that alleviate the burden on primary care providers.

5. Company Culture: The episode underscores the need for a supportive company culture that aligns with the mission of improving mental health.

Timestamps:
05:56 Improving clinician experience could enhance healthcare systems.
10:24 Struggled with depression, questioned mental health practices.
14:34 Work on stress prevention in primary care.
18:30 Using combined tools for proactive patient wellness management.
22:20 Seeking investment to build MVP for piloting.
28:26 Stress is a silent killer we neglect.
29:54 Pre check-in survey helps assess patient condition.
33:53 Need primary care to prevent mental health crises.
42:07 Seeking long-term financial backer to avoid fundraising.
47:45 Seeking emotionally intelligent, mission-driven, fun, good people.
51:06 We must operate within and improve the system.

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

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We're thrilled to share the latest episode of "The Uprising Show", featuring an insightful chat with Thiv Paramsothy! As the co-founder and CEO of Hera Fertility, Thiv brings a wealth of experience in digital health and startups, particularly in the realm of fertility services for Men. Curious about how innovative solutions are reshaping healthcare? This episode is a must-listen!

Here Are 5 Key Takeaways You Don’t Want to Miss:

1. Home-Based Fertility Services: Learn how Hera is making fertility treatments more accessible by enabling individuals to undergo treatments right in the comfort of their own homes.
2. Preventative Care Partnerships: Discover how collaborating with insurance companies aims to promote preventative care, ultimately improving patient health and reducing costly treatments.
3. Startup Success Stories: Dive into Thiv’s journey with his previous company, Advocare, and its acquisition by Well Health during the pandemic.
4. Challenges in Telehealth: Hear about the obstacles faced by startups in the telehealth market, particularly the complexities of dealing with different insurance plans in the US.
5. Focus on Men’s Health: Understand the unique approach Hera is taking to tackle male infertility issues with at-home testing and comprehensive support programs.

Fun Fact from the Episode: Did you know Thiv has a personal passion for thrift shopping? He even envisions opening his thrift store in the future. It’s not just about healthcare and startups; Thiv has a knack for finding hidden gems and making the old new again!

Timestamps:
00:00 Realized importance of businesses in healthcare industry.
04:51 Supportive parents encouraged education and stability, occasional doubts.
10:10 After years of operation, acquired by Canadian company.
11:19 CEO relieved after successful company acquisition. Integration ahead.
16:18 Inspire by friend's fertility journey, founded company.
20:19 Men reluctant to seek health services alone.
22:13 Urology clinics provide crucial services for men's health.
27:42 Strong, diverse team with clinical and tech expertise.
31:41 Digital marketing failed, partnership with clinics succeeded.
33:37 Building strong relationships, targeting specific clinicians effectively.
36:17 Focusing on fundraising and patient-centered product development.
41:00 Plan to change fertility mindset with Hera.
44:54 Influencing insurance strategy through promoting fertility health.
47:08 Passionate about finding unique items for collection.
49:13 Grateful for the amazing experience. Thank you.

Hera Fertility Website: https://herafertility.co/

Thiv Paramsothy's LinkedIn: https://www.linkedin.com/in/thivparam/

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/