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Welcome to another episode of The Uprising Show! In today's discussion, host Vivek and our guest Rob Cohen dive deep into the intricacies of healthcare, particularly focusing on value-based musculoskeletal (MSK) management.

Rob, the CEO of Livara Health, brings over 20 years of expertise in the healthcare industry, with a significant focus on value-based care. We'll uncover how Livara Health is revolutionizing MSK care by blending entrepreneurial spirit with a solid, evidence-backed foundation.

With U.S. healthcare spending on musculoskeletal issues reaching about $400 billion annually, Rob discusses the pressing need for conservative care, avoiding unnecessary surgeries, and ensuring patient satisfaction through comprehensive, holistic approaches. We'll explore Livara Health's innovative technology, such as their virtual platform for physical therapy, and their strategies for integrating seamlessly with existing healthcare systems.

Rob also shares personal anecdotes about his journey into healthcare, his past hobby as a private pilot, and key advice for healthcare founders. Tune in to hear insightful discussions on navigating the complexities of healthcare, leveraging AI for better patient interaction, and the value of collaboration over disruption in achieving meaningful change. Don't miss this enlightening episode!

Timestamps:
00:00 Career paths are unpredictable; mine led to healthcare.
04:20 Passion for improving lives in healthcare grows.
06:58 Value-based care progresses slowly but steadily.
12:49 Holistic musculoskeletal care, optimize interventions, partner providers.
17:08 GLP1s impact healthcare by reducing procedures.
18:32 Holistic solutions for musculoskeletal and psychosocial health.
22:39 Monitor Medicare Advantage changes; prioritize resource investment.
25:21 Prioritize health issues, convince collaboration is essential.
29:48 Automate, innovate, integrate: seamless patient experience evolution.
34:16 Generative AI improves patient connection and coordination.
36:41 Participant and utilizer of integrated health models.
39:39 Founders focus on integration, not disruption.

Fun-Facts:
1. Rob Cohen flew around Southern California as a private pilot for fun, covering areas like LA, Santa Barbara, San Diego, and the desert.
2. Rob's piloting experience was purely hobby-based and took place around 1999-2000 and for several years after.
3. Despite not coming from an entrepreneurial family, Rob developed a love for challenges and problem-solving, leading him into a career focused on healthcare innovation.

Rob Cohen's LinkedIn - https://www.linkedin.com/in/robertandrewcohen/
Livara Health's Website - https://livarahealth.com/

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

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Welcome to The Uprising Show! In this engaging conversation, our host Vivek sits down with Stacy Edgar, an accomplished entrepreneur, Reiki master, and CEO of Venteur — a personalized health insurance platform that's transforming the way businesses approach healthcare benefits.

Stacy shares insights into her unique journey, from her early experiences in foreign policy and government contracting to co-founding Venteur with her brother. Discover how Venteur is leveraging AI to personalize healthcare choices, providing cost-effective, and flexible insurance options. Dive deep into the innovative strategies shaping the future of health insurance, including the importance of consumer empowerment and personalized experiences.

Get ready for fascinating stories, industry trends, and practical advice for entrepreneurs navigating the complex world of regulated markets. Stay tuned as we explore the significant impact of Venteur, its growth trajectory, and its vision to revolutionize the healthcare industry. Enjoy the episode!

Timestamps:
00:00 Tech-driven family; co-founded Ventur with brother.
05:00 Challenges transitioning to entrepreneurship from service background.
08:08 Offer cash instead of group health plan.
12:28 Wondering why cheaper individual insurance option exists.
14:44 Ventura rapidly scaled, reaching 16,000 employees.
17:29 AI-driven platform personalizes financial and healthcare decisions.
20:49 AI simplifies personalized health insurance shopping experience.
25:28 Brokers assess goals amid insurance price hikes.
28:15 Diverse partnerships with carriers for tech solutions.
29:46 Visibility on plans, revenue share, competitive insights.
34:28 Ventur aims to disrupt insurance, gain majority market.
37:47 Embrace bureaucracy by understanding and adapting rules.
41:57 Worked in Bangladesh on healthcare sustainability project.
44:30 Rethink healthcare payment dynamics, empowering consumers.
47:25 Product assists with wellness, relief, and support.

3 Fun-Facts:
1. Reiki Master: Stacy is a Reiki master, a fact that isn't widely known in her professional network.
2. Entrepreneurship Runs in the Family: Stacy comes from a family of entrepreneurial engineers, with her parents hailing from Taipei and Appalachia, respectively.
3. San Diego to San Francisco: Stacy was raised in San Diego but now resides in San Francisco.

Stacy's LinkedIn - https://www.linkedin.com/in/stacyedgar/
Venteur Website - https://www.venteur.com/
Stacy's X - https://x.com/stacymei

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

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Today's episode delves into the inspiring journey of Serhii Zatsarynin, a Ukrainian entrepreneur who transitioned from a civil role to founding his own company, Ovulio Corp., amidst wartime struggles.

Our guest, Serhii, shares his personal experiences, including the fertility challenges he and his wife faced, leading them to develop an innovative fertility tracking device. This groundbreaking device uses saliva to track ovulation with AI and digital microscopy, providing quick and reliable results.

We'll explore Serhii's entrepreneurial journey from Kharkiv to the U.S., his career pivots from export/import to healthcare diagnostics, and how these experiences culminated in creating Ovulio.

Dive into the technological marvels behind his device, which offers a unique approach to fertility monitoring and is gaining recognition for its simplicity and efficiency. Serhii also discusses the regulatory hurdles, marketing strategies, and future aspirations for his product to become a household staple in health monitoring. Join us as we uncover how innovation, resilience, and a deep commitment to women's health can lead to transformative solutions in the healthcare industry. Tune in now!

Timestamps:
00:00 Entrepreneurial spirit despite non-entrepreneurial parents.
03:17 Transitioned from international sales to healthcare industry.
06:59 Industry knowledge and business acumen enable confidence.
10:19 Developed Avuleo to improve fertility tracking.
13:42 AI detects estrogen by analyzing saliva patterns.
19:53 Started marketing fertility insights via saliva tests.
20:57 Quick hormone check with app integration.
24:42 Tracking estrogen levels to optimize fertility procedures.
29:07 Raising funds and prioritizing user focus daily.
30:50 Entrepreneurship requires organization; share vision and goals.
34:56 Easiest product for accessible, reliable tracking results.
38:44 Evolving patient-centric care through tech advancements.
42:41 New subcategory device with strong market potential.

Serhii Zatsarynin's LinkedIn - https://www.linkedin.com/in/serhii-zatsarynin/

Ovulio Corp's Website - https://ovul.ai/

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/