Episodes

  • Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing

    Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing
    Nov 22 2024

    David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing.


    Articles mentioned in main discussion:


    https://www.campaigncanada.ca/article/1896798/band-aid-taps-content-creators-reinterpret-its-famous-jingle


    https://www.campaigncanada.ca/article/1889690/hyundai-partners-content-creators-show-off-redesigned-tucson


    https://www.campaigncanada.ca/article/1896622/taylor-swift-helping-toronto-music-school-again




    Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
  • More ways in than one: crossover roles disrupting the traditional agency model

    More ways in than one: crossover roles disrupting the traditional agency model
    Nov 14 2024
    Emma Johnston-Wheeler chats with Fuse Create creative strategist, Emily Farrugia, about the outdated perception that advertisers have to stick to one speciality, the influence of social and AI on agency operations, and emerging crossover responsibilities.

    Hosted on Acast. See acast.com/privacy for more information.
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    13 mins
  • WPP's new CEO; a return-to-office issue at Publicis; a less awful Buckley's; and a wave of car ads targeting Gen Z

    WPP's new CEO; a return-to-office issue at Publicis; a less awful Buckley's; and a wave of car ads targeting Gen Z
    Nov 8 2024
    David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a change in leadership at WPP as well as layoffs at Publicis, ruminate on a new tagline for Buckley's, and discuss an influx in recent car ads made for a younger demographic.

    Hosted on Acast. See acast.com/privacy for more information.
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    22 mins
  • The other side of strategy: A closer look at the experience strategist role

    The other side of strategy: A closer look at the experience strategist role
    Oct 31 2024
    Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at the customer, and how experience strategists and brand strategists can work together.

    Hosted on Acast. See acast.com/privacy for more information.
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    14 mins
  • Skip's new AOR; House Hippo resurrection; bus shelter campaigns and a bait-and-switch in the cannabis industry.

    Skip's new AOR; House Hippo resurrection; bus shelter campaigns and a bait-and-switch in the cannabis industry.
    Oct 23 2024

    David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a big account win for Courage, muse on clever creative, and take a deep dive into the Ontario Cannabis Store's new awareness campaign featuring a fake illegal dispensary.



    Hosted on Acast. See acast.com/privacy for more information.
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    22 mins
  • From India to Canada: Navigating the industry through an immigrant lens

    From India to Canada: Navigating the industry through an immigrant lens
    Oct 10 2024
    Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Dentsu Creative copywriter Karishma Wadia, about learning Canadian culture as a newcomer, networking with zero cultural context, and helping brands better understand the immigrant experience.

    Hosted on Acast. See acast.com/privacy for more information.
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    12 mins
  • Navigating the industry with a queer and BIPOC identity

    Navigating the industry with a queer and BIPOC identity
    Oct 3 2024
    Emma Johnston-Wheeler chats with Campaign 30 under 30 winner, Lifelong Crush art director Andee Kintanar, about finding queer and BIPOC mentors and community within the industry, understanding DEI, and balancing a social media presence with a professional identity.

    Hosted on Acast. See acast.com/privacy for more information.
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    14 mins
  • The biggest industry moves; a tone shift in the banking category; and Campaign’s new ‘State of the Pitch’ survey

    The biggest industry moves; a tone shift in the banking category; and Campaign’s new ‘State of the Pitch’ survey
    Oct 1 2024

    David Brown, Chris Powell and Emma Johnston-Wheeler review significant industry changes as of late, discuss the current landscape of banking ads, and introduce a new survey to gather data about the state of pitching in Canada.



    Hosted on Acast. See acast.com/privacy for more information.
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    22 mins