• Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing

  • Nov 22 2024
  • Length: 25 mins
  • Podcast

Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing

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  • Summary

  • David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing.


    Articles mentioned in main discussion:


    https://www.campaigncanada.ca/article/1896798/band-aid-taps-content-creators-reinterpret-its-famous-jingle


    https://www.campaigncanada.ca/article/1889690/hyundai-partners-content-creators-show-off-redesigned-tucson


    https://www.campaigncanada.ca/article/1896622/taylor-swift-helping-toronto-music-school-again




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