The Message

By: Haymarket Media Group Ltd
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  • Summary

  • The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Emma Johnston-Wheeler, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.


    Find us at: https://www.campaigncanada.ca


    Hosted on Acast. See acast.com/privacy for more information.
    Haymarket Media Group Ltd
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Economics Marketing Politics & Government
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Episodes
  • Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing

    Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing
    Nov 22 2024

    David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing.


    Articles mentioned in main discussion:


    https://www.campaigncanada.ca/article/1896798/band-aid-taps-content-creators-reinterpret-its-famous-jingle


    https://www.campaigncanada.ca/article/1889690/hyundai-partners-content-creators-show-off-redesigned-tucson


    https://www.campaigncanada.ca/article/1896622/taylor-swift-helping-toronto-music-school-again




    Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
  • More ways in than one: crossover roles disrupting the traditional agency model

    More ways in than one: crossover roles disrupting the traditional agency model
    Nov 14 2024
    Emma Johnston-Wheeler chats with Fuse Create creative strategist, Emily Farrugia, about the outdated perception that advertisers have to stick to one speciality, the influence of social and AI on agency operations, and emerging crossover responsibilities.

    Hosted on Acast. See acast.com/privacy for more information.
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    13 mins
  • WPP's new CEO; a return-to-office issue at Publicis; a less awful Buckley's; and a wave of car ads targeting Gen Z

    WPP's new CEO; a return-to-office issue at Publicis; a less awful Buckley's; and a wave of car ads targeting Gen Z
    Nov 8 2024
    David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a change in leadership at WPP as well as layoffs at Publicis, ruminate on a new tagline for Buckley's, and discuss an influx in recent car ads made for a younger demographic.

    Hosted on Acast. See acast.com/privacy for more information.
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    22 mins

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