• More ways in than one: crossover roles disrupting the traditional agency model

  • Nov 14 2024
  • Length: 13 mins
  • Podcast

More ways in than one: crossover roles disrupting the traditional agency model

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  • Summary

  • Emma Johnston-Wheeler chats with Fuse Create creative strategist, Emily Farrugia, about the outdated perception that advertisers have to stick to one speciality, the influence of social and AI on agency operations, and emerging crossover responsibilities.

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