On this episode, Dave Kerpen, Co-Founder and Executive Chairman of Apprentice, joins the podcast to discuss the vital role of delegation in leadership and personal growth. Dave shares how delegating effectively can lead to a more balanced life and greater business success. The conversation also touches on lifelong learning, the impact of user-generated content in marketing and the evolution of digital marketing strategies.

Key Takeaways:

(02:47) Dave shares his belief that everyone can both learn from and teach others.

(04:10) Insights on learning opportunities from personal experiences and interactions.

(06:07) Discussion on the balance between immediate business needs and long-term brand building.

(09:07) The commonality of imposter syndrome and the importance of self-confidence.

(11:45) Ethical marketing practices and the impact of non-consensual communication strategies.

(16:28) An invitation to connect during office hours and introduction of Dave’s new book on leadership and delegation.

Resources Mentioned:

Dave Kerpen - https://www.linkedin.com/in/davekerpen/

Apprentice | LinkedIn - https://www.linkedin.com/company/chooseapprentice/

Apprentice | Website - https://chooseanapprentice.com/

Insightful Links:

https://growwithward.com/growth-hacking-mindset/

https://www.bluleadz.com/blog/marketers-growth-mindset

https://www.lean-labs.com/blog/adopt-a-growth-marketing-mindset

https://weignitegrowth.com/purpose-driven-brands/

https://medium.com/@ideonagency/5-steps-to-creating-a-purpose-driven-brand-dad9fddd75cf

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Katie King, CEO of AI in Business and a top AI influencer in 2023. In this conversation, Katie discusses the profound impact of artificial intelligence in marketing, from augmenting traditional marketing strategies to addressing the fear of job displacement. Katie shares insights on leveraging AI to achieve business growth while emphasizing continuous learning and dispelling common myths around AI adoption.

Key Takeaways:

(05:57) Embrace AI tools like SEO, customer segmentation and web creation to stay relevant in marketing.

(09:07) AI helps marketing teams understand customer behaviors.

(13:07) Create highly personalized experiences by connecting online and offline customer data, with consent.

(19:13) Katie’s AI scorecard helps organizations assess readiness for AI adoption.

(22:53) AI enhances customer experience.

(30:02) Customer acceptance of AI varies globally, but awareness and comfort have grown.

(31:13) Customers are more comfortable with AI if they can escalate to a human and the experience is transparent and effective.

(32:35) AI is advancing in CRM, content marketing, SEO and PPC.

Resources Mentioned:

Katie King - https://www.linkedin.com/in/katieeking/

AI in Business | LinkedIn - https://www.linkedin.com/company/aiinbusiness/

AI in Business | Website - https://www.aiinbusiness.co.uk/

Insightful Links:

https://www.aiinbusiness.co.uk/ai-strategy-for-sales-and-marketing

https://www.linkedin.com/pulse/harnessing-power-ai-enhanced-business-performance-teamleasedigital/

https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu is joined by Garren Parkins, Founder and CEO of Deskrig, on this episode. Garren shares his expertise on driving B2B video marketing to profitable levels, covering how Deskrig enhances video production efficiency for content creators. Garren also dives into the future of video marketing, repurposing strategies and the key role of virtual events in lead generation.

Key Takeaways:

(01:50) The unique opportunity that organic video marketing offers B2B companies.

(04:19) The importance of personal branding for lead generation.

(06:15) The future of video marketing lies in improving content quality.

(09:17) Deskrig's innovative approach to real-time editing during video production.

(10:45) Vertical video is the king of today’s content.

(16:43) Marketers should focus on clear communication of value in B2B videos, stating upfront what viewers will gain rather than making them guess.

(25:30) Focus on creating valuable content during virtual events, and let the networking happen afterward.

(31:37) Virtual events offer a content creation boost with lower costs and broader reach.

Resources Mentioned:

Garren Parkins - https://www.linkedin.com/in/garrenparkins/

Deskrig | LinkedIn - https://www.linkedin.com/company/deskrig/

Deskrig | Website - http://www.deskrig.com

Insightful Links:

https://www.digitalocean.com/resources/article/video-marketing

https://storykit.io/blog/b2b-video-marketing

https://blog.stackadapt.com/b2b-video-marketing

https://www.writtenlyhub.com/the-art-of-b2b-video-marketing-to-increase-brand-recognition/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

On this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI.

Key Takeaways:

(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.

(06:53) Why automation is crucial for small businesses with limited time and resources.

(11:30) Simple, cost-effective ways for small businesses to integrate customer data.

(20:01) Automation needs safeguards, and tools like Optmyzr offer PPC insurance for better campaigns.

(21:34) Optmyzr helps advertisers control Google Ads with automations and safeguards to avoid costly mistakes.

(26:56) ROAS alone won't ensure profit; linking data to profit margins with tools or scripts drives true PPC profitability.

(30:38) AI works best with specific inputs; human-AI collaboration is powerful but requires effort.

(33:26) Generative AI shortens consumer journeys, requiring generative engine optimization to capture informed customers.

Resources Mentioned:

Frederick Vallaeys - https://www.linkedin.com/in/frederickvallaeys/

Optmyzr | LinkedIn - https://www.linkedin.com/company/optmyzr/

Optmyzr | Website - https://www.optmyzr.com

Insightful Links:

https://www.wordstream.com/blog/ws/2016/05/16/competitive-advertising

https://neilpatel.com/blog/ppc-automation/

https://www.flankmedia.com/blog/maximizing-your-paid-media-marketing-automation

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Lee Schneider, Founder and Lead Producer at Red Cup Agency. Lee shares his expertise in creating fan-obsessed podcasts and the vital role of storytelling in podcast production. He highlights techniques for podcast differentiation, how to build immersive audio experiences, and the importance of quality production to captivate listeners. Lee also offers insights into coaching podcast hosts to help them reach their potential and shares his perspective on the evolving podcast landscape.

Key Takeaways:

(01:09) Lee's journey into podcasting after a diverse media career.

(04:34) Defining clear goals before starting a podcast.

(10:46) Narrative podcasts create a cinematic experience with sound and story, while non-narrative ones rely on a charismatic host to lead the conversation.

(14:19) Multiple tracks and immersive audio create an engaging storytelling experience.

(16:03) Coaching hosts involves teaching them to engage through curiosity and self-awareness.

(24:45) Spotify and YouTube cater to younger demographics, offering valuable insights into audience reach and preferences.

(28:39) Engage listeners with regular content hooks, music breaks and high-quality audio for an immersive experience.

Resources Mentioned:

Lee Schneider - https://www.linkedin.com/in/docuguy/

Red Cup Agency | Website - http://redcupagency.com

Insightful Links:

https://www.descript.com/blog/article/podcast-tips

https://amplify.matchmaker.fm/what-makes-a-good-podcast/

https://www.thepodcasthost.com/planning/podcast-tips/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

The world of no-code tools is revolutionizing how marketers build and manage their online presence. Without the need for extensive coding knowledge, marketers can now create, launch and optimize websites and apps, enhancing agility and innovation. Mario Tarouca, Co-Founder and COO of Framedrop, discusses the no-code revolution, diving into the benefits and practical applications of these tools for businesses of all sizes.

Key Takeaways:

(02:57) No-code platforms democratize web development, enabling anyone to create websites and apps without coding.

(06:07) Early-stage businesses can leverage no-code tools to build awareness and gather leads before a product launch.

(09:10) Interactive experiences, such as quizzes and polls, can be easily created with tools like Typeform and Tally.

(10:00) While no-code is powerful, some customizations may still require minimal coding.

(13:18) Templates save time and are often optimized for conversion, making them a smart choice for many projects.

(16:22) AI can be used to further customize templates, ensuring they align with brand guidelines.

(18:55) Seamless integration of no-code tools with CRMs like HubSpot and Mailchimp enhances marketing workflows.

(20:14) Analytics platforms like Google Analytics 4 and Plausible are essential for tracking website performance.

Resources Mentioned:

Mario Tarouca -

https://www.linkedin.com/in/mariotarouca/

Framedrop | LinkedIn -

https://www.linkedin.com/company/framedrop/

Framedrop | Website -

https://app.framedrop.ai/l/1022506901

Insightful Links:

https://cxl.com/blog/no-code/

https://www.kentico.com/discover/blog/how-low-code-no-code-is-changing-the-game

https://www.lxahub.com/stories/how-the-low-code/-no-code-movement-helps-marketers

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu in conversation with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric go-to-market strategies. Dusty also delves into the significance of thought leadership and the role of digital transformation in enhancing customer engagement and sustainability.

Key Takeaways:

(04:15) Thought leadership is critical for inspiring customer action.

(07:12) Engagement with internal and external thought leaders.

(11:20) Impact of Autodesk’s State of Design & Make report on strategic decisions.

(14:16) Employee involvement and excitement about the report.

(18:54) Launch strategies and collaboration with Bloomberg.

(24:22) The importance of earning audience attention.

(34:11) Balancing customer needs with business goals.

(37:10) The critical role of SEO in content strategy.

Resources Mentioned:

Autodesk Website | https://www.autodesk.com/

Dusty DiMercurio | LinkedIn: https://www.linkedin.com/in/dustydimercurio/

Procore Technologies | LinkedIn: https://www.linkedin.com/company/procore-technologies/

Insightful Links:

https://business.adobe.com/blog/basics/marketing-strategy

https://info.mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this

https://www.gartner.com/en/marketing/topics/marketing-strategy

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

*Since recording the interview, Dusty DiMercurio has moved to Procore Technologies where he is Senior Director, Head of Portfolio Marketing.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu interviews Navah Hopkins, Evangelist at Optmyzr. In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics.

Key Takeaways:

(01:46) Navah’s career journey from wanting to be a high school teacher to becoming a marketing expert.

(02:28) The value of hands-on experience and the impact of starting a nonprofit.

(06:38) How Optmyzr aggregates data from various ad sources like Bing and Yahoo Japan.

(10:24) Insights from Optmyzr’s study on smart bidding and match types.

(11:16) The role of exact match in achieving better conversion rates and cost efficiency.

(17:34) How AI is set to change PPC, focusing on tasks and ad platform engagement.

(24:07) Importance of setting a realistic budget and understanding its potential variance.

(29:50) Strategies for maintaining transparency and ethical reporting.

Resources Mentioned:

Navah Hopkins | LinkedIn: https://www.linkedin.com/in/navahhopkins/

Optmyzr | LinkedIn: https://www.linkedin.com/company/optmyzr/

Optmyzr | PPC Management Software Website: https://www.optmyzr.com/

Insightful Links:

Match-type and Bidding study: https://www.optmyzr.com/blog/optmyzr-study-broad-match-bidding/

Ask the PPC column: https://www.searchenginejournal.com/category/paid-media/ask-ppc/

Marketing Apprenticeship: https://searchengineland.com/digital-marketing-apprenticeship-dos-donts-388102

Semrush Academy Course: https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course/

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds