On this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI.

Key Takeaways:

(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.

(06:53) Why automation is crucial for small businesses with limited time and resources.

(11:30) Simple, cost-effective ways for small businesses to integrate customer data.

(20:01) Automation needs safeguards, and tools like Optmyzr offer PPC insurance for better campaigns.

(21:34) Optmyzr helps advertisers control Google Ads with automations and safeguards to avoid costly mistakes.

(26:56) ROAS alone won't ensure profit; linking data to profit margins with tools or scripts drives true PPC profitability.

(30:38) AI works best with specific inputs; human-AI collaboration is powerful but requires effort.

(33:26) Generative AI shortens consumer journeys, requiring generative engine optimization to capture informed customers.

Resources Mentioned:

Frederick Vallaeys - https://www.linkedin.com/in/frederickvallaeys/

Optmyzr | LinkedIn - https://www.linkedin.com/company/optmyzr/

Optmyzr | Website - https://www.optmyzr.com

Insightful Links:

https://www.wordstream.com/blog/ws/2016/05/16/competitive-advertising

https://neilpatel.com/blog/ppc-automation/

https://www.flankmedia.com/blog/maximizing-your-paid-media-marketing-automation

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