Dots Oyebolu interviews Navah Hopkins, Evangelist at Optmyzr. In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics.

Key Takeaways:

(01:46) Navah’s career journey from wanting to be a high school teacher to becoming a marketing expert.

(02:28) The value of hands-on experience and the impact of starting a nonprofit.

(06:38) How Optmyzr aggregates data from various ad sources like Bing and Yahoo Japan.

(10:24) Insights from Optmyzr’s study on smart bidding and match types.

(11:16) The role of exact match in achieving better conversion rates and cost efficiency.

(17:34) How AI is set to change PPC, focusing on tasks and ad platform engagement.

(24:07) Importance of setting a realistic budget and understanding its potential variance.

(29:50) Strategies for maintaining transparency and ethical reporting.

Resources Mentioned:

Navah Hopkins | LinkedIn: https://www.linkedin.com/in/navahhopkins/

Optmyzr | LinkedIn: https://www.linkedin.com/company/optmyzr/

Optmyzr | PPC Management Software Website: https://www.optmyzr.com/

Insightful Links:

Match-type and Bidding study: https://www.optmyzr.com/blog/optmyzr-study-broad-match-bidding/

Ask the PPC column: https://www.searchenginejournal.com/category/paid-media/ask-ppc/

Marketing Apprenticeship: https://searchengineland.com/digital-marketing-apprenticeship-dos-donts-388102

Semrush Academy Course: https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course/

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