On this episode, Dave Kerpen, Co-Founder and Executive Chairman of Apprentice, joins the podcast to discuss the vital role of delegation in leadership and personal growth. Dave shares how delegating effectively can lead to a more balanced life and greater business success. The conversation also touches on lifelong learning, the impact of user-generated content in marketing and the evolution of digital marketing strategies.

Key Takeaways:

(02:47) Dave shares his belief that everyone can both learn from and teach others.

(04:10) Insights on learning opportunities from personal experiences and interactions.

(06:07) Discussion on the balance between immediate business needs and long-term brand building.

(09:07) The commonality of imposter syndrome and the importance of self-confidence.

(11:45) Ethical marketing practices and the impact of non-consensual communication strategies.

(16:28) An invitation to connect during office hours and introduction of Dave’s new book on leadership and delegation.

Resources Mentioned:

Dave Kerpen - https://www.linkedin.com/in/davekerpen/

Apprentice | LinkedIn - https://www.linkedin.com/company/chooseapprentice/

Apprentice | Website - https://chooseanapprentice.com/

Insightful Links:

https://growwithward.com/growth-hacking-mindset/

https://www.bluleadz.com/blog/marketers-growth-mindset

https://www.lean-labs.com/blog/adopt-a-growth-marketing-mindset

https://weignitegrowth.com/purpose-driven-brands/

https://medium.com/@ideonagency/5-steps-to-creating-a-purpose-driven-brand-dad9fddd75cf

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Katie King, CEO of AI in Business and a top AI influencer in 2023. In this conversation, Katie discusses the profound impact of artificial intelligence in marketing, from augmenting traditional marketing strategies to addressing the fear of job displacement. Katie shares insights on leveraging AI to achieve business growth while emphasizing continuous learning and dispelling common myths around AI adoption.

Key Takeaways:

(05:57) Embrace AI tools like SEO, customer segmentation and web creation to stay relevant in marketing.

(09:07) AI helps marketing teams understand customer behaviors.

(13:07) Create highly personalized experiences by connecting online and offline customer data, with consent.

(19:13) Katie’s AI scorecard helps organizations assess readiness for AI adoption.

(22:53) AI enhances customer experience.

(30:02) Customer acceptance of AI varies globally, but awareness and comfort have grown.

(31:13) Customers are more comfortable with AI if they can escalate to a human and the experience is transparent and effective.

(32:35) AI is advancing in CRM, content marketing, SEO and PPC.

Resources Mentioned:

Katie King - https://www.linkedin.com/in/katieeking/

AI in Business | LinkedIn - https://www.linkedin.com/company/aiinbusiness/

AI in Business | Website - https://www.aiinbusiness.co.uk/

Insightful Links:

https://www.aiinbusiness.co.uk/ai-strategy-for-sales-and-marketing

https://www.linkedin.com/pulse/harnessing-power-ai-enhanced-business-performance-teamleasedigital/

https://hbr.org/2021/07/how-to-design-an-ai-marketing-strategy

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Dots Oyebolu is joined by Garren Parkins, Founder and CEO of Deskrig, on this episode. Garren shares his expertise on driving B2B video marketing to profitable levels, covering how Deskrig enhances video production efficiency for content creators. Garren also dives into the future of video marketing, repurposing strategies and the key role of virtual events in lead generation.

Key Takeaways:

(01:50) The unique opportunity that organic video marketing offers B2B companies.

(04:19) The importance of personal branding for lead generation.

(06:15) The future of video marketing lies in improving content quality.

(09:17) Deskrig's innovative approach to real-time editing during video production.

(10:45) Vertical video is the king of today’s content.

(16:43) Marketers should focus on clear communication of value in B2B videos, stating upfront what viewers will gain rather than making them guess.

(25:30) Focus on creating valuable content during virtual events, and let the networking happen afterward.

(31:37) Virtual events offer a content creation boost with lower costs and broader reach.

Resources Mentioned:

Garren Parkins - https://www.linkedin.com/in/garrenparkins/

Deskrig | LinkedIn - https://www.linkedin.com/company/deskrig/

Deskrig | Website - http://www.deskrig.com

Insightful Links:

https://www.digitalocean.com/resources/article/video-marketing

https://storykit.io/blog/b2b-video-marketing

https://blog.stackadapt.com/b2b-video-marketing

https://www.writtenlyhub.com/the-art-of-b2b-video-marketing-to-increase-brand-recognition/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds