What Your Customer Wants and Can’t Tell You

Unlocking Consumer Decisions with the Science of Behavioral Economics

By: Melina Palmer

Narrated by: Rachel Perry

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Behavioral economics is the future of brands and business. Unlocked goes beyond an academic understanding of behavioral economics and into practical application, showing how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to reach real, bottom-line benefits.

Discover information and tools you can actually use to influence consumers. Go beyond data science for business. With behavioral economics, you can learn how your brain works to become a better leader - and how your customer's brain works to creatively and effectively market your brand. Unlocked provides real-world examples that bring a concept to life and make it stick; ideas to help you with problem solving for your business; and ways to hack your brain into coming up with innovative programs, products, and initiatives.

©2021 Melina Palmer (P)2021 Gildan Media

Really interesting and memorable

This book is very clear, easy to make lots of connections IRL. I loved every ideas and suggestion. I do understand there is an ethical part of it that entitles it's own set of books.
By being aware of these nudges I feel I can get a bit better on my critical thinking ability and feel like I am acting because I want too, not JUST because I was nudged.
Narrator was fun and has a pleasant tone.
Overall this audible is great!

Next level yet digestible

Melina does a superb job taking complex concepts and making them simple enough so anyone can grasp it. A must read for anyone in business.

Essential readingfor every marketer

I can't say enough about how fantastic this book is. It covers subjects you will likely have heard of previously, such as price anchoring, but sets it in the context of broader behavioural economics theories. This isn't a theoretical book though - although it contains great theory - it's a recipe book for practically applying behavioral economics to your every day work.

Very helpful book!

Molina's book was loaded with easy-to- digest information. The applications for business and beyond are enormous. I can't wait to dive into the free workbook and apply the strategies.

So helpful!

This book really gets to the mind of the consumer. Science-backed and data rich and very applicable. Recommended for all marketers.

Great book

What a random gem I stumbled upon via Youtube!
So much practical advice and examples. Im not a professional and I never had a good time with books on marketing but this one is a great example of thoughtful system which I can learn and apply.

Great tips and insights

I enjoyed the book. There are lots of examples peppered through the book and a shallow dive on many concepts - enough to make you hungry to go deeper. Her podcast and workshops certainly go deeper. The value of the book is to have an umbrella of understanding and then decide which bits you need for your business. Highly recommend as an entrepreneur.

Good ideas, but felt like a collection of tweets

Lots of nuggets of info and research, but totality one offs and not connected. Really felt like scrolling through my Twitter feed.

Shameless plugs

While the techniques are sound, the author clumsily deploys them throughout the book for self promotion. She talks constantly about user experience but I found this book to be a slog and every reference to her podcast felt more disruptive than a commercial break in the middle of a song.

Nothing new

Unless you know NOTHING about behavioral science, this book won't give you any knowledge. And it seems it is just made to promote the authors podcast and brand