
The Experience Maker
How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
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Narrado por:
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Dan Gingiss
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De:
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Dan Gingiss
Acerca de esta escucha
Competition is tougher than ever these days, and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?
The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
©2021 Dan Gingiss (P)2021 Morgan James PublishingLos oyentes también disfrutaron...
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Historia
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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Reinforces core values
- De Vicki Cloutier en 04-07-22
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- De: Jeff Henderson, John C. Maxwell - foreword
- Narrado por: Jeff Henderson
- Duración: 5 h y 45 m
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- De Keehsa en 03-03-20
De: Jeff Henderson, y otros
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
Lo que los oyentes dicen sobre The Experience Maker
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Dr. Jay Phipps
- 01-12-22
An Essential Tool Needed to Transform your Interactions into an Experience
As a growing business looking to scale our experience this is the perfect resource. Dan put on paper and in my ear the tools that I and my employees need to provide an experience and not just an interaction.
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- VP
- 02-17-23
Insightful and easy to listen
Quite comprehensive approach, striking a good balance between concept presentation and backing with real cases.
A must read/listen.
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- Amazon Customer
- 01-31-22
Priceless!
This book continuously brought new ideas that I had not ever thought about. Even ideas that the book wasn’t talking about but because it forces a though process that you may have not concerned before it opens your mind to a lot of ideas to make your Business shine over the competition in the customer experience world.
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- Kason
- 11-05-23
how to un-suckify the customer experience.
I heard Dan keynote at a recent conference with most of the financial sector in the s&p 500 in attendance. His presentation got everyone thinking how we could be WISER in our customer experience and approach. Anyone who has been told something about their business sucks should pay close attention to permanently un-suckify how others experience your business.
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- Skywalker
- 05-17-23
Excellent
I lead marketing at a company, and this book is a shining star of insights for how we can improve so many touchpoints that affect the customer experience. Highly recommended.
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- HandiTalki
- 02-12-24
This Book OVER Delivers!
Reading this book is like taking a masterclass in creating memorable customer experiences.
Dan Gingiss's "The Experience Maker" is a game-changer for businesses seeking to elevate their customer service game. In this insightful book, Gingiss, a renowned customer experience expert, distills years of industry knowledge into a comprehensive guide on how to transform ordinary interactions into extraordinary experiences.
The book begins by emphasizing the pivotal role of customer service in today's competitive landscape, where consumers demand more than just products or services—they crave memorable experiences. Gingiss argues that businesses must prioritize creating remarkable experiences at every touchpoint to stand out and thrive in the market.
One of the book's strengths lies in its practical approach. Gingiss provides a wealth of actionable strategies and real-life examples that illustrate how companies across various industries have successfully implemented his principles to delight customers. From leveraging social media to amplify positive interactions to cultivating a customer-centric culture within organizations, Gingiss leaves no stone unturned in his quest to empower businesses to become great experience makers.
Moreover, Gingiss emphasizes the importance of authenticity and empathy in customer interactions. He underscores the significance of understanding customers' needs and emotions, advocating for personalized experiences that resonate on a deeper level. By humanizing the customer experience, businesses can forge genuine connections with their audience, fostering loyalty and advocacy in the process.
"The Experience Maker" is not merely a theoretical treatise on customer service; it's a practical roadmap for businesses looking to differentiate themselves through exceptional experiences. Gingiss's writing is engaging and accessible, making complex concepts easily digestible for readers of all backgrounds. Whether you're a seasoned executive or a budding entrepreneur, this book offers invaluable insights that can be applied immediately to elevate your organization's customer service strategy.
"The Experience Maker" is a must-read for any business leader committed to delivering unparalleled value to their customers. Dan's expertise shines through every page, leaving readers inspired and equipped to embark on their journey toward becoming true experience makers in the digital age.
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- Waynester
- 10-12-21
Perfect timing as I launch my Airbnb
Loved it! As I prepare to launch my Airbnb this book came at a perfect time. I gained lots of insight in presenting an amazing experience for my quests and learned more of how I'll run customer service. Thanks Dan!
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- Ben B.
- 03-25-23
fantastic, highly recommend
loved this book. Dan is a fantastic communicator of CX thoughts and ideas. I'm excited to implement these ideas.
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