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Werbetext
- Sales-up-Call
- Narrated by: Stephan Heinrich, Walter Epp
- Length: 1 hr and 1 min
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Publisher's summary
Die Macht von Werbetexten.
Wie du einen Text gestalten musst, damit Menschen kaufen.
Wie du Kunden so genau ansprichst, dass sie nicht anders können als zu reagieren.
Wie du das Tempo eines Textes erhöhst und damit deine Leser nicht langweilst.
Warum du nicht verkaufen solltest, was das Produkt ist, sondern was es macht.
Der einzige „Knopf", warum Menschen kaufen und wie du ihn drückst.
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