They Ask, You Answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated

By: Marcus Sheridan

Narrated by: Marcus Sheridan

In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.

Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.

©2019 Marcus Sheridan (P)2019 Gildan Media

Surprisingly good summary that takes a minute to get going.

I work in digital marketing and I walked into this book thinking that there will not be any surprises for me. Well, although the information was familiar, I think Marcus did an amazing job summarizing and structuring the approach. It got me thinking about how I can do a better job for my brand.

Good book.

Really repetitive but that’s what you need. And that’s what the book is about: They Ask. You answer.

The customer is always right!

Great book that helps you think “what would I want as the customer? 🤔”. Who cares what the competition is doing, make the product you would want.

Thank you for telling it like it is!

Love how glaringly obvious Marcus’ thoughts are in this book. Of course obvious is sometimes hard to swallow but the validity of They Ask, You Answer are undisputed.

Thank you as always for the insight! (I should be leaving a video review ;-) )

Inbound marketing well explained

It gives what it promises. Compelling story full of examples and actionable advices. It can be followed by small, middle and even large businesses. What I like the most is the main principle built on customer-first approach.

Actionable Knowledge

Great listen. He knows his stuff and provides specific scripting to help enact his strategies. Down to earth, easy to follow marketing methodologies (with case studies) that will work for any business. I was reminded of early Dan Kennedy as I was listening. As an owner with 80+ team members I am looking forward to initiating his ideas. I read/listen to lots of marketing books and rarely review any. If you want to move your company forward from a marketing perspective you will get a lot from this book. Nice work Marcus.

I love how detailed what you need to do as a business owner

It could have been a little shorter but i still love it and i will listen to it again

A Must Read For Any Industry!

If you can only read one book this year oh, make it this one! If you follow the principles outlined by the author you cannot help the turn your business around and be a super success!

Don’t miss this read if you’re looking for your marketing strategy!

Just finished this book and will put it in my rotation for another read soon. It’s the most practical and simple marketing strategy I’ve heard yet. It connected with my desire to educate potential clients and the general public on the topics we address in our business, including the not so nice or rarely mentioned.
Highly recommend giving it a read.

Truly a world class expert

Marcus' content, experiences and recommendations here are the bomb. His advice is straightforward and right on target. I agree with the comment that every business owner should be required to read this book.