The Pricing Roadmap
How to Design B2B SAAS Pricing Models That Your Customers Will Love
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The Pricing Roadmap
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Narrado por:
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Ulrik Lehrskov-Schmidt
Acerca de esta escucha
Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.
The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:
- Create packaging that makes your chief of sales high-five your chief of product
- Pick pricing metrics that drive demand and expansion
- Tap into every part of your customers’ budget
- Validate new pricing before launch and migrate old customers
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
©2023 Ulrik Lehrskov-Schmidt (P)2023 Ulrik Lehrskov-SchmidtLos oyentes también disfrutaron...
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General5 out of 5 stars 85
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Narración:5 out of 5 stars 77
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Historia5 out of 5 stars 77
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
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5 out of 5 stars
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Excellent Business Book
- De Ben en 02-08-25
De: Hermann Simon
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
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General4.5 out of 5 stars 434
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Narración:4.5 out of 5 stars 339
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Historia4.5 out of 5 stars 337
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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Start Small, Stay Small
- A Developer's Guide to Launching a Startup
- De: Rob Walling
- Narrado por: Rob Walling
- Duración: 4 h y 31 m
- Versión completa
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General4.5 out of 5 stars 160
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Narración:4.5 out of 5 stars 138
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Historia4.5 out of 5 stars 135
Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.
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2 out of 5 stars
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Can't get past the vocal fry
- De Mahesh en 07-31-21
De: Rob Walling
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Software as a Science
- Unlock Limitless Recurring Revenue Without Losing Control
- De: Dan Martell, Matt Verlaque, Johnny Page, y otros
- Narrado por: Matt Verlaque
- Duración: 9 h y 6 m
- Versión completa
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General5 out of 5 stars 19
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Narración:5 out of 5 stars 18
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Historia4.5 out of 5 stars 18
Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
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5 out of 5 stars
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Amazing!!
- De Garrett Phelps en 02-12-25
De: Dan Martell, y otros
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- De: Michele Hansen
- Narrado por: Michele Hansen
- Duración: 7 h y 9 m
- Versión completa
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General4 out of 5 stars 8
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Narración:4.5 out of 5 stars 7
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Historia4 out of 5 stars 6
Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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2 out of 5 stars
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Good book but bad format
- De Steve en 01-19-24
De: Michele Hansen
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,013
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Narración:4.5 out of 5 stars 855
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Historia4.5 out of 5 stars 850
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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2 out of 5 stars
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
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Building Microservices
- Designing Fine-Grained Systems
- De: Sam Newman
- Narrado por: Theodore O'Brien
- Duración: 21 h y 12 m
- Versión completa
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General5 out of 5 stars 104
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Narración:5 out of 5 stars 82
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Historia4.5 out of 5 stars 81
As organizations shift from monolithic applications to smaller, self-contained microservices, distributed systems have become more fine-grained. But developing these new systems brings its own host of problems. This expanded second edition takes a holistic view of topics that you need to consider when building, managing, and scaling microservices architectures. Through clear examples and practical advice, author Sam Newman gives everyone from architects and developers to testers and IT operators a firm grounding in the concepts.
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5 out of 5 stars
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Easy to Understand
- De Anonymous User en 04-27-22
De: Sam Newman
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How to Price Effectively
- A Guide for Managers and Entrepreneurs
- De: Utpal Dholakia
- Narrado por: Matthew Humphrys
- Duración: 6 h y 27 m
- Versión completa
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General4.5 out of 5 stars 13
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Narración:4.5 out of 5 stars 11
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Historia4.5 out of 5 stars 11
Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology.
De: Utpal Dholakia
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The Boutique
- How to Start, Scale, and Sell a Professional Services Firm
- De: Greg Alexander
- Narrado por: Greg Alexander
- Duración: 4 h y 49 m
- Versión completa
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General5 out of 5 stars 31
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Narración:5 out of 5 stars 24
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Historia4.5 out of 5 stars 23
We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. They are looking for external expertise. They have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.
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5 out of 5 stars
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Great Insight
- De Millenial en 04-19-24
De: Greg Alexander
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Pricing with Confidence
- 10 Ways to Stop Leaving Money on the Table
- De: Reed Holden, Mark Burton
- Narrado por: Cheryl Tan
- Duración: 7 h y 23 m
- Versión completa
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General4.5 out of 5 stars 13
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Narración:5 out of 5 stars 9
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Historia4.5 out of 5 stars 9
Bad pricing is a great way to destroy your company's value, revenue, and profits. With 10 simple rules, this audiobook shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
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3 out of 5 stars
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Very Good Info for Select Companies
- De reviewer en 12-23-21
De: Reed Holden, y otros
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- De: Play Bigger LLC, Dave Peterson, Christopher Lochhead, y otros
- Narrado por: Sean Pratt
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 1,216
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Narración:4.5 out of 5 stars 1,026
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Historia4.5 out of 5 stars 1,024
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
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The most impactful new thinking of the year
- De Chris Guest en 12-21-16
De: Play Bigger LLC, y otros
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The ChatGPT Millionaire
- Making Money Online Has Never Been This Easy (Updated for GPT-4)
- De: Neil Dagger
- Narrado por: Lee Goettl
- Duración: 3 h y 11 m
- Versión completa
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General3 out of 5 stars 51
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Narración:3 out of 5 stars 42
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Historia3 out of 5 stars 42
ChatGPT is going to forever change how we use the internet. We currently live in a world where businesses are paying hundreds of dollars to people for writing engaging articles and blogs, and thousands of dollars per month for social media marketing and SEO.
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1 out of 5 stars
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use ChatGPT and 30 minutes of research instead
- De Amazon Customer en 06-19-23
De: Neil Dagger
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The Art of Strategy
- A Game Theorist's Guide to Success in Business and Life
- De: Barry J. Nalebuff, Avinash K. Dixit
- Narrado por: Matthew Dudley
- Duración: 17 h y 2 m
- Versión completa
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General4 out of 5 stars 315
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Narración:4 out of 5 stars 271
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Historia4 out of 5 stars 269
Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.
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1 out of 5 stars
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Completely misleading title
- De Motorjaw en 01-28-15
De: Barry J. Nalebuff, y otros
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
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General5 out of 5 stars 1,320
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Narración:4.5 out of 5 stars 1,122
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Historia5 out of 5 stars 1,108
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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5 out of 5 stars
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Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
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Reset
- How to Change What's Not Working
- De: Dan Heath
- Narrado por: Dan Heath
- Duración: 6 h y 35 m
- Versión completa
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General4.5 out of 5 stars 76
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Narración:4.5 out of 5 stars 73
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Historia4.5 out of 5 stars 73
In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
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5 out of 5 stars
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Accompanying PDF has chapter summaries
- De JOHN B SHRADER en 02-07-25
De: Dan Heath
Lo que los oyentes dicen sobre The Pricing Roadmap
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- oj
- 06-18-24
Lots of bang per buck
Beginning to end good information on SAAS business. A little over my head as I am on the engineering side and no expert on marketing or sales. It was a pleasure to get this window view into pricing. Very clever and well structured
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Just No
- 11-04-24
The data was hidden too deep
There seemed to be too many unnecessary details and the good parts were a bit diluted.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Laura Hubbard
- 08-01-24
Masterclass in Pricing
This book will open your mind to all the possibilities and variables to consider when attempting to structure your pricing to suit your customers.
It’s a wonderful listen and you will be drawing parallels to all the offerings you have experienced and seen in your personal and professional life when interacting with subscription models.
👍
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Total2 out of 5 stars
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Ejecución1 out of 5 stars
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Historia2 out of 5 stars
- Lawrence Guillory
- 08-21-24
Terrible in Audio format - get the book
The book constantly refers to and speaks about figures and illustrations included in the book yet the author does a very poor job describing them verbally and he does not offer a downloadable version of the figures and illustrations. This makes the audible version terrible for getting the point across. If you purchase the audible version to compliment your book purchase, you will be fine, otherwise you will be disappointed and consistently frustrated.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- SRchandra
- 08-10-24
companion pdf with referenced figures is missing!
The downloadable pdf is missing making it impossible to correlate audio book with referenced figures.
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