Software as a Science

Unlock Limitless Recurring Revenue Without Losing Control

De: Dan Martell, Matt Verlaque, Johnny Page, Marcel Petitpas

Narrado por: Matt Verlaque

Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.

The good news? Growth Ceilings are preventable—as long as you know how to predict them and apply the right Revenue Growth Strategies to keep them at arm’s length before they cripple your company.

In Software as a Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they’ve installed in thousands of businesses inside of SaaS Academy—the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling—and this book will teach you exactly how to pull them, and in what order.

You’ll learn:

• Exactly how to calculate your next Growth Ceiling so you can predict revenue plateaus
• The right way to choose and scale marketing channels and use them to drive as much demand as possible through Demand Generation Techniques
• Our Rocket Demo Builder framework that’s generated over $1B of software sales over the past decade, based on proven Software Sales Frameworks
• The secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our Customer Activation Secrets
• A set of Effective Pricing Playbooks you can use to solve your pricing problems forever—without losing all of your customers

Software as a Science is the definitive guide to engineering growth in a recurring revenue business—in the simplest way possible.

©2024 SaaS Growth Coach Inc (P)2024 SaaS Growth Coach Inc

Great Book and Great Learning tool!

Great book and awesome bonus content between chapters! This book gives very strategic & actionable steps to help sell and develop your SAAS business and product. I also found it helpful when thinking about and marketing my other recurring businesses.

Amazing!!

The simple to use and understand frameworks in this book are invaluable if your in SAAS.

One of the best books I have read!

One of the best books I have read about membership based business growth. Definitely will have my staff read this!

Biz owners - Read this once a year

I’ve built 4 companies so far with one exit. If I had this road map from the beginning… it’s a little painful to think about how much further along I would be.

save yourself that pain. Finish this book before the end of the week.

Then revisit the relevant section to your business once a quarter.

I’ll be referencing this book once a quarter at a minimum. I don’t need anything else.

Simplicity great narrative and amazing content

Very engaging audio book, great content to avoid road blocks, perfect for all entrepreneurs, for all industries no only saas.

Simple. Effective. Brilliant!

I'm a big fan of Dan Martell and his book Buy Back Your Time. It changed the way I think about time, team, and systems. So even though our company, SignMaster.com, isn’t a software company (yet), I wanted to dive into Software as a Science.

And I’m glad I did.

Even as a product-based business, the frameworks, playbooks, and insights in this program translate perfectly to any modern company operating online. Clear. Actionable. Scalable.

Huge thanks to Dan and the team for making high-level strategy feel simple and accessible. You’re not just teaching software founders—you’re equipping builders of all kinds. Well done.

Two chapters in and unlocked our new plan

This book will help you see your business in a totally different way.
100% you have to listen to this book

Not “Shelf Help”

The book ends with Dan talking about this concept of “shelf help.” If you want to read a book and feel good about your business, not the book first you. If you want your business to actually improve and ready to implement incredible ideas, dive in! Awesome book. Got it for my entire team.

Little value

There is little to gain from this book. Maybe because I’ve founded a few companies, but the concepts could be written in one short blog post. And even then it wouldn’t be very good. Disappointing because I was really excited to read this. I was expecting it to be more like “how brands grow”, but with a software angle.

Let me summarize it for you: add customers, activate customers, retain customers, expand customers. Then through an unclear, conversational approach - they tell you random stories that are barely related to the topic.