Running Lean (3rd Edition)

Iterate from Plan A to a Plan That Works

De: Ash Maurya

Narrado por: Mike Lenz

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Running Lean will show you how to deconstruct your idea using a one-page Lean Canvas; stress-test your idea for desirability, viability, and feasibility; define key milestones charted on a traction roadmap; maximize your team's efforts for speed, learning, and focus; prioritize the right actions at the right time; conduct effective customer interviews; engage your customers throughout the development cycle; continually test your product with smaller, faster iterations; and find a repeatable and scalable business model.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Ash Maurya (P)2022 Ascent Audio

Complete guide to start ups

It was super informational, yet easy to digest by the book having a story tied into it. Amazing and would have to read it a second time.

Good info, annoying figure descriptions

several times per chapter, the narrator reads off an incrementally increasing repetitive chart or figure. these should be part of an accompanying pdf and simply referenced rather than read off on full each time.

Practical Lean Startup Implementation

Takes Lean Startup to the next level with practical, easy to understand steps. Fantastic book!

Does not work in n audio

When listening to this, you can see that there are lots of tables in the book. When the person is reading this out, it doesn’t make sense and is often annoying to listen to. Also, there is multiple times. It is just repeated which adds to the annoyance.

Nothing in there about Web/Mobile startups.

Only talks about B2B saas with limited applicabilty. Should have included more case studies about B2C and web/mobile startups.