The 3-Minute Rule

Say Less to Get More from Any Pitch or Presentation

By: Brant Pinvidic

Narrated by: Brant Pinvidic

Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less.

That’s The 3-Minute Rule.

Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.

Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations - from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more.

Now, it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.

Simplify. Say less. Get more.

©2019 Brant Pinvidic (P)2019 Penguin Audio

Critic reviews

"Ditch the theatrics, the flashy slides, and the long-winded explanations. Brant Pinvidic’s game-changing approach to making pitches and presentations proves that if you simplify your information all you need is three minutes. No gimmicks, just results." (Tony Robbins, author of Money: Master the Game and Unshakeable)

Good book on pitches and sales

I heard the author on “Dr. Dawn on careers on Sirius radio”. It sounded interesting so I bought it. The first few chapters are a bit slow, but after chapter 6 or so it gets very interesting

I’d recommend it for anyone who is trying to get their thoughts or ideas across to someone else.

Pitch please.

I highly recommend this book on audible to give you the feel of good energy in a great pitch. It covers the most common failures in presentations without being condescending.

No nonsense

As a fresh TV-producer myself I hoped for more TV-pitch examples, but that being said this book was great! The 3-minute Rule is universally transferable to anything you are going to pitch. I clearly see all the things we have done wrong in the past, and I think this will revolutionise the way we pitch from now on. Great book!

Would Recommend

This is the kind of book I’d share with friends/colleagues who have big dreams, big goals and big hearts. Helpful and concise read.

keep it simple said right

After finishing the book I immediately started streamlining my presentations and pitches .

I was able to adapt it into my own marketing materials immediately. I hope it helps to turn around more deals for me

Great value!

This book is the game-changer. The guideline in the book helps me a lot in translating the complex thought in the most simplified form possible.

Worth the Read and Worth Doing

As a professional speaker, the idea of the 3-minute rule is worth working at. In public speaking, less is better, so the work at putting the 3-minute rule into use makes sense. Read the book and work at it. Your listeners will love you for it.

Great

The story flow was great and an easy listen. I enjoyed the audio very much

Life changing stuff

Extremely useful technique that will allow you to go further, no matter the topic. Recommend.

Must read

Great guide for anyone who is selling any product or service for how to frame a conversation in a way that is clear, simple, and informational. This is 21st century B2B sales gold!