-
The Invisible Brand
- Marketing in the Age of Automation, Big Data, and Machine Learning
- Narrated by: Jason Culp
- Length: 8 hrs and 48 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
![Prime logo](https://m.media-amazon.com/images/G/01/Audible/Homestead/Prime_Logo_RGB.png)
Get 2 free audiobooks during trial.
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Elon Musk
- By: Walter Isaacson
- Narrated by: Jeremy Bobb, Walter Isaacson
- Length: 20 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
-
megalomania on display
- By JP on 09-12-23
By: Walter Isaacson
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
The Content Trap
- A Strategist's Guide to Digital Change
- By: Bharat Anand
- Narrated by: Jason Culp
- Length: 16 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.
-
-
Interesting topic/thesis – boring execution/book
- By Oliver Nielsen on 11-10-16
By: Bharat Anand
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
-
The Inevitable
- Understanding the 12 Technological Forces That Will Shape Our Future
- By: Kevin Kelly
- Narrated by: George Newbern
- Length: 11 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.
-
-
Predicting is hard, especially about the future
- By Michael on 02-20-17
By: Kevin Kelly
-
Elon Musk
- By: Walter Isaacson
- Narrated by: Jeremy Bobb, Walter Isaacson
- Length: 20 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
-
megalomania on display
- By JP on 09-12-23
By: Walter Isaacson
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
The Content Trap
- A Strategist's Guide to Digital Change
- By: Bharat Anand
- Narrated by: Jason Culp
- Length: 16 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.
-
-
Interesting topic/thesis – boring execution/book
- By Oliver Nielsen on 11-10-16
By: Bharat Anand
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
-
The Inevitable
- Understanding the 12 Technological Forces That Will Shape Our Future
- By: Kevin Kelly
- Narrated by: George Newbern
- Length: 11 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives. Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture.
-
-
Predicting is hard, especially about the future
- By Michael on 02-20-17
By: Kevin Kelly
-
Bold
- How to Go Big, Make Bank, and Better the World
- By: Peter H. Diamandis, Steven Kotler
- Narrated by: Steven Kotler
- Length: 9 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.
-
-
The Best Book for Exponential Entrepreneurs
- By Sean on 02-17-15
By: Peter H. Diamandis, and others
-
The Cold Start Problem
- How to Start and Scale Network Effects
- By: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Great high level summary. More unique insights wanted.
- By Roman on 12-09-21
By: Andrew Chen
-
Artificial Intelligence for Smart People
- Discover and Learn about Neural Networks and Building Artificial Intelligence Strategies for Business, Social Media, Marketing
- By: Melvin Doyle
- Narrated by: Valentina Di Paola
- Length: 3 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover how to take advantage of the coming AI and neural networks revolution, set yourself up for success, and make your businesses future-proof with the definitive guide to artificial intelligence! In this guide, Melvin Doyle skips the fluff and gives a clear overview of the technology explained in plain, simple English. Your eyes will be opened to how AI is transforming the way business is done, as well as techniques and strategies to apply this cutting edge tech to your own businesses.
-
-
Narration heavily accented and distracting
- By Amazon Customer on 02-17-23
By: Melvin Doyle
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
Zucked
- Waking Up to the Facebook Catastrophe
- By: Roger McNamee
- Narrated by: Roger McNamee
- Length: 12 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The New York Times best seller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it.
-
-
Important story made almost unbearable
- By vince on 03-14-19
By: Roger McNamee
-
The Metaverse
- And How It Will Revolutionize Everything
- By: Matthew Ball
- Narrated by: Luis Moreno
- Length: 13 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.
-
-
Not a must read
- By Andrew on 08-09-22
By: Matthew Ball
-
The Big Nine
- How the Tech Titans and Their Thinking Machines Could Warp Humanity
- By: Amy Webb
- Narrated by: Amanda Dolan
- Length: 9 hrs and 35 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI - the people working on the system, their motivations, the technology itself - is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity.
-
-
Interesting but Frustrating
- By Kathy on 03-26-19
By: Amy Webb
-
Mobilized: An Insider's Guide to the Business and Future of Connected Technology
- By: SC Moatti
- Narrated by: Natalie Hoyt
- Length: 3 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done.
-
-
Great book
- By D. Adewodu on 05-31-16
By: SC Moatti
-
The Google Story
- Inside the Hottest Business, Media, and Technology Success of Our Time
- By: David A. Vise, Mark Malseed
- Narrated by: Stephen Hoye
- Length: 10 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
-
-
Very Good
- By Roger on 08-19-07
By: David A. Vise, and others
-
The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
-
Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
-
Vaporized
- Solid Strategies for Success in a Dematerialized World
- By: Robert Tercek
- Narrated by: Tim Welch
- Length: 13 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations, and even human workers, are about to be vaporized - replaced by digital information. A novel combination of new technologies are reconfiguring every economic sector and industrial system on the planet. Robert Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
-
-
Brilliant Book, brilliant insights
- By Web Video Prof. on 10-28-16
By: Robert Tercek
-
Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- By: Raja Rajamannar
- Narrated by: Josh Childs
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
-
-
Just a bunch of buzz words - no tangible knowledge
- By Amazon Customer on 12-24-21
By: Raja Rajamannar
Publisher's summary
Marketers are harnessing the enormous power of AI to drive unprecedented results
The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.
The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift - while delivering the information and insight you need to stay ahead of the game.
Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines, and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.
As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal - and capitalizing on it with AI.
Related to this topic
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
-
Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
Program or Be Programmed
- Ten Commands for a Digital Age
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 3 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
-
-
Good book, but with some crazy ranting
- By Bjarne on 02-05-15
By: Douglas Rushkoff
-
Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
-
-
Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
-
-
Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
Program or Be Programmed
- Ten Commands for a Digital Age
- By: Douglas Rushkoff
- Narrated by: Douglas Rushkoff
- Length: 3 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
-
-
Good book, but with some crazy ranting
- By Bjarne on 02-05-15
By: Douglas Rushkoff
-
Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
-
-
Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
-
Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
-
mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
-
Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- By: Bernard Marr
- Narrated by: Piers Hampton
- Length: 7 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
-
-
Good book for managers
- By Capnbody on 01-08-18
By: Bernard Marr
-
Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
-
-
Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
-
Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
-
-
Pretty good but not complete
- By Casey on 10-29-17
-
What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
-
Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
-
Breakpoint
- Why the Web Will Implode, Search Will Be Obsolete, and Everything Else You Need to Know About Technology Is in Your Brain
- By: Jeff Stibel
- Narrated by: Robert David Grant
- Length: 7 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.
-
-
Meh
- By Customer on 12-07-14
By: Jeff Stibel
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
-
-
Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
-
Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- By: Steve Lohr
- Narrated by: Steve Lohr
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
-
-
More business case than serious analysis
- By Godfried Gubbels on 06-03-15
By: Steve Lohr
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
-
-
Outside the voice it’s great!
- By Scott Janney on 01-01-21
By: Michael A. Cusumano, and others
What listeners say about The Invisible Brand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Robert ONeill
- 09-14-19
Definitive work
Extremely thorough comprehensive insightful and interesting. A textbook for the current generation of AI. Stop. I now need to fill in 15 useless words that nobody will read except the bots.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful