Quantum Marketing
Mastering the New Marketing Mindset for Tomorrow's Consumers
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Quantum Marketing
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Narrated by:
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Josh Childs
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By:
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Raja Rajamannar
About this listen
Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.
Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete reimagination.
As chief marketing officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
In Quantum Marketing, listeners will:
- Understand the evolution of marketing and how to be at the forefront of future change
- Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry
- Achieve breakthroughs in innovative thinking to compete in modern business
- Gain perspective from top marketers across industries
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
©2021 Raja Rajamannar (P)2021 HarperCollins LeadershipListeners also enjoyed...
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Story4 out of 5 stars 74
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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3 out of 5 stars
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 175
-
Performance4.5 out of 5 stars 160
-
Story4.5 out of 5 stars 159
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 44
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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4 out of 5 stars
-
Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 1,206
-
Performance4.5 out of 5 stars 1,019
-
Story4.5 out of 5 stars 1,017
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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5 out of 5 stars
-
The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 110
-
Performance4 out of 5 stars 88
-
Story4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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2 out of 5 stars
-
YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,199
-
Performance4.5 out of 5 stars 1,006
-
Story4.5 out of 5 stars 1,001
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall4 out of 5 stars 119
-
Performance4 out of 5 stars 99
-
Story4 out of 5 stars 98
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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2 out of 5 stars
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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What to Do When Machines Do Everything
- How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
- By: Malcolm Frank, Paul Roehrig, Ben Pring
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 270
-
Performance4.5 out of 5 stars 239
-
Story4.5 out of 5 stars 238
What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.
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2 out of 5 stars
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Assumes that machine learning will grow very slow
- By Nathan Burnham on 05-06-17
By: Malcolm Frank, and others
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 72
-
Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
-
Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 191
-
Performance4.5 out of 5 stars 165
-
Story4 out of 5 stars 160
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
-
Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 306
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 241
-
Performance4.5 out of 5 stars 192
-
Story4.5 out of 5 stars 191
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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5 out of 5 stars
-
Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall4 out of 5 stars 83
-
Performance4 out of 5 stars 68
-
Story4 out of 5 stars 69
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
-
Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 223
-
Performance4.5 out of 5 stars 188
-
Story4.5 out of 5 stars 188
“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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5 out of 5 stars
-
A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 191
-
Performance4.5 out of 5 stars 150
-
Story4.5 out of 5 stars 150
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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3 out of 5 stars
-
doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
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Interesting but please let someone else read it !
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A man of character
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good book minus the progressive flare-up
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Story4.5 out of 5 stars 266
Today millions of kids are stuck in a world that doesn't respect, support, or embrace who they really are - these are what Deborah Reber is calling the “differently wired” kids, the one in five children with ADHD, dyslexia, Asperger’s, and other neurodifferences. Their challenges are many. But now there’s hope. Written by Deborah Reber, a best-selling author and mother in the midst of an eye-opening journey with her son who is twice exceptional (he has ADHD, Asperger’s, and is highly gifted), Differently Wired is a how-to, a manifesto, a book of wise advice, and more.
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3 out of 5 stars
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very well thought out but not for everyone
- By Trudy Owens on 01-01-19
By: Deborah Reber
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Brain Rules (Updated and Expanded)
- 12 Principles for Surviving and Thriving at Work, Home, and School
- By: John Medina
- Narrated by: John Medina
- Length: 8 hrs
- Unabridged
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Overall4.5 out of 5 stars 1,221
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Performance4.5 out of 5 stars 1,061
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Story4.5 out of 5 stars 1,051
In the New York Times bestseller Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science.
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4 out of 5 stars
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Dear Publishers . . .
- By Bekah on 04-06-17
By: John Medina
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Building an Empire
- The Most Complete Blueprint to Building a Massive Network Marketing Business (Next Level Edition)
- By: Brian Carruthers
- Narrated by: Brian Carruthers
- Length: 7 hrs and 7 mins
- Unabridged
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Overall5 out of 5 stars 1,543
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Performance5 out of 5 stars 1,286
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Story5 out of 5 stars 1,277
Brian Carruthers has built one of the largest, most profitable downline teams in all of network marketing in the last decade. His success system helped his team grow to more than 400,000 distributors, including countless stories of lives being changed for the better by the incomes generated. Beyond the surface success of gaining wealth and living the dream lifestyle as an eight-figure income earner, Brian's alignment of personal goals with a greater purpose of helping to change lives has fueled his passion for this profession.
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5 out of 5 stars
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now I'm going to build my Empire
- By Karen Ward on 07-25-17
By: Brian Carruthers
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Don't Feed the Monkey Mind
- How to Stop the Cycle of Anxiety, Fear, and Worry
- By: Jennifer Shannon LMFT
- Narrated by: Jennifer Lund Jorgens
- Length: 4 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 648
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Performance4.5 out of 5 stars 530
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Story4.5 out of 5 stars 528
Ancient sages compared the human mind to a monkey: constantly chattering, hopping from branch to branch - endlessly moving from fear to safety. If you are one of the millions of people whose life is affected by anxiety, you are familiar with this process. Unfortunately, you can't switch off the "monkey mind", but you can stop feeding the monkey - or stop rewarding it by avoiding the things you fear.
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5 out of 5 stars
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LIFE CHANGER!
- By Victor DuBon on 05-09-18
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The Body Never Lies
- The Lingering Effects of Hurtful Parenting
- By: Alice Miller
- Narrated by: Sara Clinton
- Length: 5 hrs and 36 mins
- Unabridged
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Overall4.5 out of 5 stars 464
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Performance4.5 out of 5 stars 378
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Story4.5 out of 5 stars 377
Never before has world-renowned psychoanalyst Alice Miller examined so persuasively the long-range consequences of childhood abuse on the body. Using the experiences of her patients along with the biographical stories of literary giants such as Virginia Woolf, Franz Kafka, and Marcel Proust, Miller shows how a child's humiliation, impotence, and bottled rage will manifest itself as adult illness - be it cancer, stroke, or other debilitating diseases.
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5 out of 5 stars
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Remarkably Enlightened
- By Amazon Customer on 08-24-16
By: Alice Miller
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Between the Mountain and the Sky
- A Mother’s Story of Love, Loss, Healing, and Hope
- By: Maggie Doyne
- Narrated by: Maggie Doyne
- Length: 7 hrs and 55 mins
- Unabridged
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Overall5 out of 5 stars 125
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Performance5 out of 5 stars 108
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Story5 out of 5 stars 105
Maggie’s story begins in suburban New Jersey, in a comfortable middle-class family that supports her decision to travel the world during a gap year before starting college. During her travels, the trajectory of her life alters when she has a surprise encounter with a Nepali girl breaking rocks in a quarry. Maggie decides to invest her life savings of 5,000 dollars to buy a piece of land and open a children’s home in Nepal.
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5 out of 5 stars
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I loved the message.
- By lovetheocean on 05-05-24
By: Maggie Doyne
What listeners say about Quantum Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Isabella Bravo
- 11-12-23
212Bravo Team
This book, Quantum Marketing, helped me TREMENDOUSLY when I founded my team and I Highly recommended!!!
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Overall5 out of 5 stars
- Rachel Davis
- 02-20-21
Exceeded my Expectations!
Thank you for writing this!
Your outline of where we have been, and where we are going were inspiring.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tush Nikollaj
- 09-08-21
Excellent Read
So far it's one of my favorite books this year. Highly recommend read for any marketing professional.
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1 person found this helpful
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Overall5 out of 5 stars
- Amazon Customer
- 06-18-21
Great book.
Excellent read :) very easy to read/listen to. Very good examples to clear the topics. I have only one comment, marketing is investment and not an expense. If you start looking at marketing as an investment, it will have a new meaning altogether. Thank you
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Pablo A Gonzalez
- 02-21-21
Required Knowledge in Marketing
If you are a marketer, and are not familiar with, or agree with the concepts in this book, then you are as vulnerable as the trucker that refuses to believe self driving trucks are coming. Do yourself a favor and dive into this
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 05-10-21
If you are in business at all READ THIS BOOK!
This book is like a torch for marketers and business people alike. Read it now
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 06-06-21
Identifies the Factors That Will Define Marketing
Dr. Rajamannar does an amazing job of synthesizing the impact on the field of Marketing of a vast range of interacting forces. This book is a must-read for seasoned Marketing professionals. It encapsulates how Marketing should be taught.
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Overall1 out of 5 stars
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Performance2 out of 5 stars
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Story1 out of 5 stars
- Amazon Customer
- 12-24-21
Just a bunch of buzz words - no tangible knowledge
After reading several reviews, I had high hopes for this book. I got through the first chapter and thought “certainly they’ll be some actual advice in the next few chapters.” Unfortunately, the entire book is essentially this author saying “artificial intelligence will happen soon and will transform how marketers think of the marketing landscape.” If you like repetitive buzzwords with little to no “meat”, this book is for you.
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2 people found this helpful
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Overall2 out of 5 stars
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Performance1 out of 5 stars
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Story3 out of 5 stars
- d-lion
- 09-08-24
Okay for those new to marketing or college students
The narration was so monotonous, I could not get through this one
Not recommended for a seasoned marketer
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