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The Business Leaders Essential Guide to Marketing
- Narrated by: Stephen Dann
- Length: 2 hrs and 36 mins
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The Business Leaders Essential Guide to Marketing
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Publisher's summary
Marketing rarely seems to deliver on its promise. You probably don't have the budgets to compete with the big players. You find it difficult to justify spending all that money, and you cannot be sure if your marketing budget is being wasted. Maybe you've hired marketing managers, experts, or agencies who have promised much but achieved little. Whatever your situation, a practical, detailed marketing plan with specific objectives, actions, and measures is essential–backed by a robust management process to keep the plan on track and ensure delivery. Without these two essential components your marketing will be ineffectual, slow, and underwhelming, and your investments destined for failure.
In The Business Leaders Essential Guide to Marketing, renowned business adviser Stephen Dann sets out the methods, the tools, and the techniques to enable you to plan your marketing activity with clear measurable results and ensure you gain new customers.
Whether you are a business owner, marketer, or entrepreneur, The Business Leaders Essential Guide to Marketing enables you to develop and implement marketing plans to achieve your commercial goals.
You will discover:
- Why marketing fails.
- How to assess your current situation.
- How to define your ideal customer.
- How to develop messaging and brands.
- Where to focus and what to measure.
- What's in your marketing plan.
- The process to ensure your marketing plans are implemented.
- What might go wrong.
Stephen Dann is a creative thinker, innovator, marketer, strategist, author, and renowned business adviser. He has built and led marketing teams in five major organizations building high performing teams, harnessing new technology, and innovative approaches. Stephen openly shares his tried, tested, and innovative approaches with entrepreneurs, business leaders, and their teams.
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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1 out of 5 stars
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 213
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Performance4.5 out of 5 stars 187
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Story4.5 out of 5 stars 185
Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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5 out of 5 stars
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
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Overall4 out of 5 stars 39
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Performance4.5 out of 5 stars 35
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Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch