Become a Product Marketing Manager & Earn $100,000+
Insider Secrets for Acing Your Marketing Interview and Getting a Marketing Job at Fortune 500 and High-Tech Companies
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Become a Product Marketing Manager & Earn $100,000+
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Narrated by:
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Scott F. Guinn
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By:
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Dekker Fraser
About this listen
According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses).
But why shoot for an average salary when you can earn a significantly higher salary at high-profile tech companies, start-ups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.
Become a Product Marketing Manager is the premier marketing career guide because Dekker draws from both top-tier marketing training received while earning his master's degree at the number one university for marketers at the Kellogg School of Management and also his years of experience in all aspects of product marketing at top companies including Sony and Google-backed Rocket Lawyer.
Not only does Dekker give you insider knowledge about how to get hired and earn high-six-figure product marketing salaries, he also provides insider tactics for becoming an elite marketer and quickly getting a high-paying marketing job:
- Learn what the best companies look for when hiring product marketing managers and how to have the best chance to get hired
- Advanced product marketing interview techniques–how to answer the questions that matter, from the perspective of a professional that has hired many top-level marketers
- Launch your product marketing career with proven marketing strategies such as–target market identification, segmentation, and viral marketing
- Learn soft skills that will get you ahead in the office and set you up for marketing promotion
- Marketing math that even marketing professionals don’t know
- Copywriting tips for landing contracts and selling products
- Real world examples about how to sell products in a variety of companies, including high-tech companies–software marketing, technology marketing and web marketing
Set yourself up for success. Learn from a VP of marketing with a Kellogg MBA.
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Story4.5 out of 5 stars 316
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
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recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 81
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Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 996
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Performance4.5 out of 5 stars 870
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Story4.5 out of 5 stars 867
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 112
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Performance4.5 out of 5 stars 95
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Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 90
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Performance4.5 out of 5 stars 80
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Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
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Overall4 out of 5 stars 39
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Performance4.5 out of 5 stars 35
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Story4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 1,208
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Performance4.5 out of 5 stars 1,016
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Story4.5 out of 5 stars 1,008
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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Overall4 out of 5 stars 657
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Performance4 out of 5 stars 369
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Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 144
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Performance4.5 out of 5 stars 117
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Story4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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5 out of 5 stars
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 176
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Performance4.5 out of 5 stars 154
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Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
What listeners say about Become a Product Marketing Manager & Earn $100,000+
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sophie Dixon
- 06-09-22
Nice Work!
This audiobook was a great companion to my learning material as part of Become a Product Marketing Manager.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Katie Shah
- 06-09-22
Appreciated!!
I’m so glad I bought this audio book. This audio book is easy to listen and you can tell because I listen to this in a few hours.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Max Thomas
- 06-06-22
Lovely..!!
I'm not new to explore on beginning a business, but rather I love to pay attention to new book recordings and see what others are referring to.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Lauren Peacock
- 06-06-22
Easy to Understand!
Straight forward and easy to follow. And the main fact is this audio book contains huge informative info.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Lilly Bond
- 06-06-22
Benefited
Seems pretty basic, was looking for more of a step-by-step list or timeline of what needs to happen at each step and I found all of this here.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alicia Hopkins
- 06-06-22
resourceful...
Overall a good supplementary product - still I’d recommend you to reach out to the local Small Business Development chapter in your area as there are many resources you can find that offer help NO CHARGE to start-ups!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Charlie Holland
- 06-09-22
Amazing
I LOVE this audio book. It gives a nice introductory breakdown of some core concepts and principles.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- bestinfobooks
- 07-12-19
Definitely A Good Listen
Author provided many tools and resources to assist with developing my product marketing skills. Will Listen Again!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Evie Leach
- 06-09-22
Helpful..
This audio book helped me. It provides clear explanations and many examples to help clarify. Thanks to Dekker Fraser.
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