Focus

The Future of Your Company Depends on It

De: Al Ries

Narrado por: Al Ries

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be. Focus, he offers, is the key component to the successes of on-track companies such as Coca-Cola, Volvo, Sun Microsystems, and Little Caesars. He defines a new standard of corporate competitiveness for companies both big and small and passes on his extensive marketing experience and cutting-edge managerial advice. Get focused: your future depends on it.(P) and ©1996 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers

Sound fundamentals

Interesting that he predicted exactly what some companies needed to do (IBM). Will also be interesting to see how his take on cable/telephone plays out.

One great takeway for me - always be in front of the market for your products. Paraphrased in my words... if anyone is going to put your product out of business, let it be a new version that you develop.

Excellent book

This is worth hearing for any executive, business leader, or entrepreneur. A contrarian view of how to dominate your market.

Moderate Relevance

Just a bit outdated. Somethings that were relevant back then are not all applicable today

Older recording but still very relevant today

replaced a warn out tape with this digital recording... this should tell you everything you need to know. if not, then my advice is to listen to this recording over and over, and put the authors advice to work for you and your organization!

It’s important to focus

The examples were outdated and not very relevant. It was a little repetitive and boring.

Insightful but not for all industries

The book was interesting and while focus has its strength diversification cannot altogether be dismissed in certain markets or industries

Great and convincing argument for focus

In business and in life focus is counter intuitive to logic. Great read/listen! Listening again. III III II II

Extremely dated yet still has value

Would you try another book from Al Ries and/or Al Ries?

Possibly. Although this book is incredibly outdated it does share important ideas in businesses recognizing the need to focus and specialize.

Has Focus turned you off from other books in this genre?

Absolutely not.

What three words best describe Al Ries’s performance?

Matter of fact

What did you take away from Focus that you can apply to your work?

The importance of specializing to set yourself apart in business.

A classic business strategy book.

Still relevant in 2023. Al Ries lays out the importance of focus as the foundation of branding and business success.

As important for the Fortune 500 CEO and the local Chiropractor, this book explains why you and your company should narrowly focus to break through the noise of an over-communicated world.

Had me from the beginning!

This is a great listen. I had to go back a few times just to take notes on the many tips and gems shared by the author. A great read especially for startups or anyone looking to align their businesses to win.