80/20 Sales and Marketing

The Definitive Guide to Working Less and Making More

De: Perry Marshall

Narrado por: Ron Allan

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*

When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.

*Any traffic problem. Any money problem.*

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software, you'll apply the Pareto Principle to:

• Slash time-wasters
• Locate invisible profit centers in your business
• Advertise to hyper-responsive buyers and avoid tire-kickers
• Gain coveted positions on search engines
• Differentiate yourself from rivals
• Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com

©2013 Perry Marshall (P)2014 Perry Marshall

Will want/need to hear it about 10 more times

Loved it. Maybe will need to buy the print copy to understand better many references to images, graphics and lists but it is for certain very useful and a enlightening.

This is an excellent book !

The supplements make it even better, and I would suggest that you received them. The only issue is the diagrams that are mentioned in the book and urls that are referenced. Most of them are on the 80/20 supplements sheet, but a few aren't.

More than numbers

I have no background in business but the laws are very interesting. I stopped midway due to the business jargon, but finishing it was worth it. The last few chapters about god, poverty, nature was very insightful.

Great!

I can put this to use immediately!! I will listen again and again! So good!

The best book

This one is a keeper. Great mentorship in this book on what to focus on and as someone who has a lot on their plate, I appreciate the clarity I am getting from this book. I have heard of Pareto’s rule before but this book is helping me take it into action in an area that I need it most - sales. Very useful info for my business and nonprofit work. The trick is not to just read but to implement. I don’t just listen but I also take notes and start planning next steps in my calendar. Don’t expect a book to make money for you. You have to implement.

This is a great book

It was great information throughout the whole book there was no upsell and it seems so genuine

Excellent and thought provoking!

So much here to apply and learn from. Glad to have discovered Perry Marshall. Highly recommend.

Fantastic Resource

Perry's book is a wealth of information straight from a top marketer with no bs. The used car commercial style of presenting does get a bit annoying by midway but no doubt the content is highly beneficial to any business owner.

Very informative

Good information on little-known 80-20. I will definitely be using this mindset for my business. Thank you!

Great Read

Loved this book. Have to listen again - so many great concepts to take notes about