Selling Strengths

A Little Book for Executive and Life Coaches About Using Your Strengths to Get Paying Clients

By: Brent O'Bannon

Narrated by: Virtual Voice

Are You An Executive Coach, Business Coach, or Life Coach?

If so, this book is for you. The aim of this little book is simple: To get you paying clients. To do that, I’m suggesting a radical change in the way you sell yourself and your coaching services. The easiest way to get paying clients is by identifying, using, and promoting your greatest strength—by leveraging who you are. The next time you approach a potential client, why not be yourself? Why not be the best of yourself? Sure, prepare for the meeting or call. Spend some time studying, preparing, presenting your coaching ideas and services in a concise manner, but work from the inside out. Focus on you, first, on those actions that occur instinctively and without effort. Then, look outside yourself at your market, your small target of companies or individuals, and finally at the prospect in front of you. An executive coach whose greatest strength is Relator, for example, will naturally show a prospect that she cares. A life coach with a flair for Strategic will seek out clients doing important work, because nothing less will engage him. A business coach steeped in Intellection will consistently inspire a client to think bigger, to stretch, to tackle practical matters with creative solutions. None of this is selling in the traditional sense. You see that, right?

Learn Why the StrengthsFinder Assessment Matters

Some thirteen years ago the Clifton StrengthsFinder test changed the way we think about work. It changed how managers interacted with employees. And it changed how sales people connected with customers. Selling executive coaching and life coaching services is just one example of how leveraging your innate talent is revolutionizing how coaching services are sold.

Close The Sale, But In a New Way

What distinguishes Selling Strengths from any other type of selling is that you always start with you—your greatest strength—and you approach each new coaching prospect from this rare perspective. Selling Strengths is about using your God-given talents to build a genuine connection, to break through your client’s organic resistance to being sold to, and finally to double or triple the number of clients in your coaching business.

About the Author

This little book blends 20 years of my experience as a master coach offering advice to other coaches. My area of specialty is small business marketing (for coaches). I offer guidance on identifying your niche, how to market to that niche, and finally how to get paying clients in your chosen niche. And every bit of that advice is centered around leveraging your most valuable asset—you—by putting your natural talents and strengths on display for everyone to see. Go on. Buy my book and read it. You’ll be glad you did. Scroll up and click the “Buy Now” button and get start today!