Selling Higher-Priced Products Against Lower-Priced Competition

By: Brian Tracy

Narrated by: uncredited

A recent Harvard Study discovered that only 6% of all sales are determined by price alone. That means if a prospect says, "No, it's too expensive," all that really means is that you haven't given them enough reasons to buy. Remember, millions of people spend billions of dollars on expensive things every year. There's no reason why you shouldn't be able to sell your product to get a piece of the action! People every day spend hundreds more on items that they could easily buy at a fraction of the cost.

The bottom line is, the cost of a product or service is rarely the reason people don't buy. If it was, people would only shop at discount stores and luxury items like designer clothes and sports cars would never sell. But they do.

Learn how to separate your product from the competition and give your clients great reasons to buy that have nothing to do with how much it costs. Make price a non-issue! I'll teach you how to sell like a professional and immediately get price issues out of the way. Learn how to use the same strategies that the highest paid sales people do to close deals and make massive amounts of revenue. Learn to sell like a professional to double your sales and income. Sell more, in any market, no matter how much your product costs. Find more, and better, prospects. Zero-in on your client's needs.

©2010 Brain Tracy (P)2010 Brain Tracy