Scientific Advertising
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Scientific Advertising
Buy for $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Barry J. Peterson
-
By:
-
Claude Hopkins
About this listen
How advertising laws are established.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.
Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
Therefore, this audiobook deals not with theories and opinions but with well-proved principles and facts. It is written as a textbook for students and a safe guide for advertisers. Every statement has been weighed. The audiobook is confined to established fundamentals. If we enter any realms of uncertainty, we shall carefully denote them.
The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters.
Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods.
The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns.
Public Domain (P)2018 Audio EnlightenmentListeners also enjoyed...
-
The Millionaire Master Plan
- Your Personalized Path to Financial Success
- By: Roger James Hamilton
- Narrated by: Ben Giroux
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 177
-
Performance4.5 out of 5 stars 146
-
Story4.5 out of 5 stars 147
Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand "color-coded" manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry)....
-
5 out of 5 stars
-
Practical and powerful book that works for every individual
- By Fredrik on 12-01-14
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 6,682
-
Performance5 out of 5 stars 5,734
-
Story5 out of 5 stars 5,687
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
3 out of 5 stars
-
Mediocre; few actionable take-aways.
- By Michael on 10-31-20
-
The Lords of Easy Money
- How the Federal Reserve Broke the American Economy
- By: Christopher Leonard
- Narrated by: Jacques Roy
- Length: 10 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 902
-
Performance5 out of 5 stars 780
-
Story4.5 out of 5 stars 782
If you asked most people what forces led to today’s unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us.
-
1 out of 5 stars
-
Pointless book
- By Darrin on 02-23-22
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,973
-
Performance5 out of 5 stars 2,805
-
Story5 out of 5 stars 2,802
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
High Output Management
- By: Andrew S. Grove
- Narrated by: Marc Cashman
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 741
-
Performance4.5 out of 5 stars 574
-
Story4.5 out of 5 stars 576
The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
-
5 out of 5 stars
-
All nuts and bolts
- By Rancher on 05-22-21
By: Andrew S. Grove
-
Principles for Dealing with the Changing World Order
- Why Nations Succeed or Fail
- By: Ray Dalio
- Narrated by: Jeremy Bobb, Ray Dalio
- Length: 16 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,873
-
Performance4.5 out of 5 stars 4,061
-
Story4.5 out of 5 stars 4,037
From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.
-
2 out of 5 stars
-
Ray Dalio, Chinas New Minister of Propoganda
- By Dudley on 01-04-22
By: Ray Dalio
-
The Millionaire Master Plan
- Your Personalized Path to Financial Success
- By: Roger James Hamilton
- Narrated by: Ben Giroux
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 177
-
Performance4.5 out of 5 stars 146
-
Story4.5 out of 5 stars 147
Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand "color-coded" manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry)....
-
5 out of 5 stars
-
Practical and powerful book that works for every individual
- By Fredrik on 12-01-14
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 6,682
-
Performance5 out of 5 stars 5,734
-
Story5 out of 5 stars 5,687
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
3 out of 5 stars
-
Mediocre; few actionable take-aways.
- By Michael on 10-31-20
-
The Lords of Easy Money
- How the Federal Reserve Broke the American Economy
- By: Christopher Leonard
- Narrated by: Jacques Roy
- Length: 10 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 902
-
Performance5 out of 5 stars 780
-
Story4.5 out of 5 stars 782
If you asked most people what forces led to today’s unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us.
-
1 out of 5 stars
-
Pointless book
- By Darrin on 02-23-22
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,973
-
Performance5 out of 5 stars 2,805
-
Story5 out of 5 stars 2,802
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
High Output Management
- By: Andrew S. Grove
- Narrated by: Marc Cashman
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 741
-
Performance4.5 out of 5 stars 574
-
Story4.5 out of 5 stars 576
The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
-
5 out of 5 stars
-
All nuts and bolts
- By Rancher on 05-22-21
By: Andrew S. Grove
-
Principles for Dealing with the Changing World Order
- Why Nations Succeed or Fail
- By: Ray Dalio
- Narrated by: Jeremy Bobb, Ray Dalio
- Length: 16 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,873
-
Performance4.5 out of 5 stars 4,061
-
Story4.5 out of 5 stars 4,037
From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.
-
2 out of 5 stars
-
Ray Dalio, Chinas New Minister of Propoganda
- By Dudley on 01-04-22
By: Ray Dalio
-
The 5 Levels of Leadership
- Proven Steps to Maximize Your Potential
- By: John C. Maxwell
- Narrated by: John C. Maxwell
- Length: 7 hrs and 17 mins
- Unabridged
-
Overall5 out of 5 stars 875
-
Performance5 out of 5 stars 717
-
Story5 out of 5 stars 714
True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right.
-
5 out of 5 stars
-
Excellent Leadership Book
- By Dr. Blue on 08-21-21
By: John C. Maxwell
-
The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
-
Overall4.5 out of 5 stars 41,405
-
Performance4.5 out of 5 stars 34,287
-
Story4.5 out of 5 stars 33,868
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
-
5 out of 5 stars
-
The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 19,838
-
Performance5 out of 5 stars 18,370
-
Story5 out of 5 stars 18,308
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Principles of Scientific Management
- By: Frederick Winslow Taylor
- Narrated by: Trevor Bond
- Length: 3 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 35
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
-
5 out of 5 stars
-
So this is what the old guys talk about.
- By Raymond Bing on 02-14-24
-
Principles
- Life and Work
- By: Ray Dalio
- Narrated by: Ray Dalio, Jeremy Bobb
- Length: 16 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 18,980
-
Performance4.5 out of 5 stars 15,976
-
Story4.5 out of 5 stars 15,883
Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
-
3 out of 5 stars
-
Idea-meritocracy/Principles Reference
- By P Eberle on 06-30-18
By: Ray Dalio
-
Zig Ziglar's Secrets of Closing the Sale
- By: Zig Ziglar
- Narrated by: Zig Ziglar
- Length: 4 hrs and 4 mins
- Abridged
-
Overall4.5 out of 5 stars 628
-
Performance4.5 out of 5 stars 404
-
Story4.5 out of 5 stars 401
All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling explain proven, practical sales techniques all of us can use every day.
-
4 out of 5 stars
-
classic Zig
- By Anonymous User on 08-31-04
By: Zig Ziglar
-
Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 698
-
Performance4.5 out of 5 stars 545
-
Story4.5 out of 5 stars 537
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
-
5 out of 5 stars
-
Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
-
Managing Oneself
- By: Peter F. Drucker
- Narrated by: uncredited
- Length: 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,023
-
Performance4.5 out of 5 stars 3,185
-
Story4.5 out of 5 stars 3,144
Today's successful careers are not planned out in advance. They develop when people are prepared for opportunities because they have asked themselves the right questions and have rigorously assessed their unique characteristics. This article challenges listeners to take responsibility for managing their futures, both in and out of the office.
-
5 out of 5 stars
-
Great
- By Paul on 05-29-08
By: Peter F. Drucker
-
Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall5 out of 5 stars 649
-
Performance5 out of 5 stars 541
-
Story5 out of 5 stars 538
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
-
5 out of 5 stars
-
Be Careful with This Book. Extremely Powerful.
- By Ahmad on 07-24-17
-
The Psychology of Money
- Timeless Lessons on Wealth, Greed, and Happiness
- By: Morgan Housel
- Narrated by: Chris Hill
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall5 out of 5 stars 21,850
-
Performance5 out of 5 stars 18,142
-
Story4.5 out of 5 stars 18,052
Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.
-
3 out of 5 stars
-
Could be summarized in one sentence
- By Alex on 05-30-21
By: Morgan Housel
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,223
-
Performance4.5 out of 5 stars 1,816
-
Story4.5 out of 5 stars 1,804
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
The Robert Collier Letter Book
- By: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 55
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 45
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
-
4 out of 5 stars
-
Great formula for copywriting!!
- By Darien Gaston on 08-02-19
By: Robert Collier
Related to this topic
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 12,560
-
Performance4.5 out of 5 stars 8,844
-
Story4.5 out of 5 stars 8,815
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
3 out of 5 stars
-
Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
-
Success Is for You
- Using Heart-Centered Power Principles for Lasting Abundance and Fulfillment
- By: David R. Hawkins M.D. Ph.D
- Narrated by: David R. Hawkins M.D. Ph.D
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 353
-
Performance5 out of 5 stars 295
-
Story4.5 out of 5 stars 293
Success Is for You draws upon many concepts that fans of Dr. Hawkins will recognize and applies them to the world of business and the psychology of success. Expanding upon the illuminating discussion of the attractor patterns of success from Power vs. Force, this remarkable never-before-published book pulls back the curtain on the inner workings of the successful mind. Success, according to Dr. Hawkins, is an attitude we inhabit rather than a goal we strive for.
-
5 out of 5 stars
-
Actually some new stuff for me...
- By Amazon Customer on 03-28-17
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
Selling You
- By: Napoleon Hill
- Narrated by: Fred Stella, Jeffrey Gitomer
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 40
-
Performance4.5 out of 5 stars 35
-
Story4.5 out of 5 stars 35
Few people have ever understood salesmanship as well as Napoleon Hill. He became legend in business circles for creating effective sales courses that turned around failing companies. Hill’s philosophy of success for salesmen was simple - you, the salesman, are the most valuable asset and you need to sell yourself first. Selling You brings together the best of Napoleon Hill's writings from his sales courses with a special introduction by Jeffrey Gitomer.
-
5 out of 5 stars
-
Great Book!
- By Lisa on 10-01-11
By: Napoleon Hill
-
How I Made $2,000,000 in the Stock Market
- By: Nicolas Darvas
- Narrated by: Ronald Eastwood
- Length: 3 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 410
-
Performance4.5 out of 5 stars 336
-
Story4.5 out of 5 stars 333
Hungarian by birth, Nicolas Darvas trained as an economist at the University of Budapest. Reluctant to remain in Hungary until either the Nazis or the Soviets took over, he fled at the age of 23 with a forged exit visa and 50 pounds sterling to stave off hunger in Istanbul, Turkey. During his off hours, he read some 200 books on the market and speculators, studying as much as eight hours a day. Darvas invested his money into some of stocks that had been hitting their 52-week high. He was surprised that the stocks continued to rise and subsequently sold them to make a large profit.
-
5 out of 5 stars
-
Great story
- By Jacob Martincic on 11-26-19
By: Nicolas Darvas
-
SPIN Selling
- By: Neil Rackham
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 233
-
Performance4.5 out of 5 stars 195
-
Story4.5 out of 5 stars 194
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
-
5 out of 5 stars
-
Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 12,560
-
Performance4.5 out of 5 stars 8,844
-
Story4.5 out of 5 stars 8,815
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
3 out of 5 stars
-
Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
-
Success Is for You
- Using Heart-Centered Power Principles for Lasting Abundance and Fulfillment
- By: David R. Hawkins M.D. Ph.D
- Narrated by: David R. Hawkins M.D. Ph.D
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 353
-
Performance5 out of 5 stars 295
-
Story4.5 out of 5 stars 293
Success Is for You draws upon many concepts that fans of Dr. Hawkins will recognize and applies them to the world of business and the psychology of success. Expanding upon the illuminating discussion of the attractor patterns of success from Power vs. Force, this remarkable never-before-published book pulls back the curtain on the inner workings of the successful mind. Success, according to Dr. Hawkins, is an attitude we inhabit rather than a goal we strive for.
-
5 out of 5 stars
-
Actually some new stuff for me...
- By Amazon Customer on 03-28-17
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
-
Selling You
- By: Napoleon Hill
- Narrated by: Fred Stella, Jeffrey Gitomer
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 40
-
Performance4.5 out of 5 stars 35
-
Story4.5 out of 5 stars 35
Few people have ever understood salesmanship as well as Napoleon Hill. He became legend in business circles for creating effective sales courses that turned around failing companies. Hill’s philosophy of success for salesmen was simple - you, the salesman, are the most valuable asset and you need to sell yourself first. Selling You brings together the best of Napoleon Hill's writings from his sales courses with a special introduction by Jeffrey Gitomer.
-
5 out of 5 stars
-
Great Book!
- By Lisa on 10-01-11
By: Napoleon Hill
-
How I Made $2,000,000 in the Stock Market
- By: Nicolas Darvas
- Narrated by: Ronald Eastwood
- Length: 3 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 410
-
Performance4.5 out of 5 stars 336
-
Story4.5 out of 5 stars 333
Hungarian by birth, Nicolas Darvas trained as an economist at the University of Budapest. Reluctant to remain in Hungary until either the Nazis or the Soviets took over, he fled at the age of 23 with a forged exit visa and 50 pounds sterling to stave off hunger in Istanbul, Turkey. During his off hours, he read some 200 books on the market and speculators, studying as much as eight hours a day. Darvas invested his money into some of stocks that had been hitting their 52-week high. He was surprised that the stocks continued to rise and subsequently sold them to make a large profit.
-
5 out of 5 stars
-
Great story
- By Jacob Martincic on 11-26-19
By: Nicolas Darvas
-
SPIN Selling
- By: Neil Rackham
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 233
-
Performance4.5 out of 5 stars 195
-
Story4.5 out of 5 stars 194
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
-
5 out of 5 stars
-
Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
-
The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 161
-
Performance4.5 out of 5 stars 126
-
Story4.5 out of 5 stars 122
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
-
3 out of 5 stars
-
If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
-
The Art of Strategy
- A Game Theorist's Guide to Success in Business and Life
- By: Barry J. Nalebuff, Avinash K. Dixit
- Narrated by: Matthew Dudley
- Length: 17 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 311
-
Performance4 out of 5 stars 267
-
Story4 out of 5 stars 265
Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.
-
1 out of 5 stars
-
Completely misleading title
- By Motorjaw on 01-28-15
By: Barry J. Nalebuff, and others
-
Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 321
-
Performance4.5 out of 5 stars 271
-
Story4.5 out of 5 stars 266
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
-
5 out of 5 stars
-
Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
-
How to Get Rich
- One of the World's Greatest Entrepreneurs Shares His Secrets
- By: Felix Dennis
- Narrated by: Roy McMillan
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall5 out of 5 stars 1,026
-
Performance5 out of 5 stars 876
-
Story5 out of 5 stars 873
Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way.
-
2 out of 5 stars
-
A picture is worth his 1,000 words
- By Jerry Fletcher on 09-18-21
By: Felix Dennis
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 115
-
Performance4.5 out of 5 stars 102
-
Story4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,222
-
Performance4.5 out of 5 stars 3,537
-
Story4.5 out of 5 stars 3,515
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 54
-
Performance4.5 out of 5 stars 48
-
Story4.5 out of 5 stars 47
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
-
3 out of 5 stars
-
Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
-
Think and Grow Rich
- The Original 1937 Classic
- By: Napoleon Hill, Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 47 mins
- Abridged
-
Overall4.5 out of 5 stars 335
-
Performance4.5 out of 5 stars 273
-
Story4.5 out of 5 stars 268
Here is the complete experience of Think and Grow Rich in an exquisitely brief and faithful condensation. In 40 minutes, you will learn all 13 of Napoleon Hill's famous steps to wealth and achievement.
-
5 out of 5 stars
-
Motivating
- By Amanda R. on 04-27-18
By: Napoleon Hill, and others
-
How to Trade in Stocks
- By: Jesse Livermore
- Narrated by: Joseph Kant
- Length: 1 hr and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 286
-
Performance4.5 out of 5 stars 219
-
Story4.5 out of 5 stars 216
Jesse Livermore was a loner, an individualist - and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: reading market and stock behaviors.
-
2 out of 5 stars
-
AI generated voice(((((
- By Vincent F. on 09-02-24
By: Jesse Livermore
-
Principles of Scientific Management
- By: Frederick Winslow Taylor
- Narrated by: Trevor Bond
- Length: 3 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 35
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
-
5 out of 5 stars
-
So this is what the old guys talk about.
- By Raymond Bing on 02-14-24
-
The Success System That Never Fails
- By: William Clement Stone
- Narrated by: Jason McCoy
- Length: 6 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 194
-
Performance4.5 out of 5 stars 157
-
Story4.5 out of 5 stars 154
The search for success has been prominent in the thoughts of countless millions from all walks of life. They yearn for fulfillment and desire to experience life's true riches. This goal is within each person's grasp as they discover those rules, principles, formulas, etc. which if followed properly, will lead to the goal.
-
3 out of 5 stars
-
Old Text, Bad Direction
- By A. Baker on 09-13-10
-
The Secret to Attracting Money
- By: Joe Vitale
- Narrated by: Joe Vitale
- Length: 6 hrs and 8 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,188
-
Performance4.5 out of 5 stars 998
-
Story4.5 out of 5 stars 992
The potential to attract money and create abundant wealth doesn't reside in your job, your circumstances, or even the economy. It resides within you. Your mind is equipped with the natural ability to attract as much money as you want and need - at anytime, anyplace, in any financial climate, without struggle. You just have to know how to trigger it.
-
5 out of 5 stars
-
What's blocking your from wealth?
- By Croix on 10-18-17
By: Joe Vitale
What listeners say about Scientific Advertising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Matt Gerchow
- 10-15-19
Concise
Excellent. Any marketer should know these principles. This is ppc in a direct mail and print world. Long before the internet.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall3 out of 5 stars
-
Performance3 out of 5 stars
-
Story4 out of 5 stars
- OutdoorBengal
- 10-01-23
Didn’t learn much
The book felt like an introduction to a book that actually explained something, but the part where the knowledge is shared was missing.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!