Revenue Operations
A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
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Narrated by:
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Graham Rowat
About this listen
Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. With Revenue Operations, you'll understand what it takes to successfully transition to the new system of growth without killing your existing business. By listening to this book you will find:
- Real-world case studies and personal experiences from executives across an array of businesses.
- The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets.
- Nine building-blocks that connect the dots across your sales and marketing technology ecosystem.
- The skills and tools that next-generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next twenty-five years.
As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.
©2022 Stephen Diorio and Christopher Hummel (P)2022 Ascent AudioListeners also enjoyed...
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Absolutely terrible narration. Not recommended.
- By Maximus on 02-22-14
By: Aaron Ross, and others
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- By: Mark Roberge
- Narrated by: Robert Feifar
- Length: 6 hrs and 24 mins
- Unabridged
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Overall
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Performance
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The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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fantastic!
- By Amazon Customer on 10-03-24
By: Mark Roberge
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- By: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, and others
- Narrated by: Bernard Setaro Clark, Susan Larkin
- Length: 6 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
By: Harvard Business Review, and others
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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Datos interesantes para equipos de ventas
- By Cliente de Amazon on 07-02-24
By: Matthew Dixon, and others
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Revenue Architecture
- By: Jacco van der Kooij
- Narrated by: Jerry McDaniel
- Length: 14 hrs and 11 mins
- Unabridged
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Welcome to Revenue Architecture, a book meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year.
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From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- By: Aaron Ross, Jason Lemkin
- Narrated by: Steven Jay Cohen
- Length: 11 hrs and 12 mins
- Unabridged
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Performance
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Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
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Painful to listen!
- By NYCMom on 01-24-20
By: Aaron Ross, and others
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Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- By: Aaron Ross, Marylou Tyler
- Narrated by: Mary Jane Wells
- Length: 5 hrs and 7 mins
- Unabridged
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Performance
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Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
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Absolutely terrible narration. Not recommended.
- By Maximus on 02-22-14
By: Aaron Ross, and others
-
The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- By: Mark Roberge
- Narrated by: Robert Feifar
- Length: 6 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
-
-
fantastic!
- By Amazon Customer on 10-03-24
By: Mark Roberge
-
HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- By: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, and others
- Narrated by: Bernard Setaro Clark, Susan Larkin
- Length: 6 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
By: Harvard Business Review, and others
-
The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
-
-
Datos interesantes para equipos de ventas
- By Cliente de Amazon on 07-02-24
By: Matthew Dixon, and others
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Aligned to Achieve
- How to Unite Your Sales and Marketing Teams into a Single Force for Growth
- By: Tracy Eiler, Andrea Austin
- Narrated by: Anne Flosnik
- Length: 6 hrs and 3 mins
- Unabridged
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Overall
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Performance
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Story
A smart, practical guide to rocket-powered business growth. Aligned to Achieve puts sales and marketing on the same page, creating a revenue "dream team" that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies.
By: Tracy Eiler, and others
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The data was hidden too deep
- By Just No on 11-04-24
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- By: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Unabridged
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Overall
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Performance
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Story
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Business to Company???
- By S. Wheelhouse on 12-07-18
By: Nick Mehta, and others
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The Sales Operations Handbook
- A Primer on the Sales Operations Function
- By: WW Chee
- Narrated by: Ron Welch
- Length: 1 hr and 24 mins
- Unabridged
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Overall
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Performance
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Story
Are you considering a career in sales operations? Perhaps you have just started such employment and are eager to know as much as possible? If that is the case, then this audiobook is perfect for you. It delivers the basics of sales operations for people just like you and is a "must hear" to help answer your questions.
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Awesome audiobook!
- By Chip Ge on 11-10-19
By: WW Chee
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The 80/20 CEO
- Take Command of Your Business in 100 Days
- By: Bill Canady
- Narrated by: Bill Canady
- Length: 6 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
The risk in leading a business is the same as in piloting an airplane: namely, crashing and burning. But what if you had an operating system to keep your business airborne until you wanted to land it? How much time would that OS save you? How much money? Written and narrated by the creator of the Profitable Growth Operating System®, The 80/20 CEO: Take Command of Your Business in 100 Days is a detailed playbook for aspiring or accomplished senior-level executives who want to lead their organizations in profitable strategic growth and do so on demand, on track, on pace, and without surprises.
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Strategic Business Transformation
- By Frances G. Dick on 05-25-24
By: Bill Canady
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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- By: John Doerr, Larry Page - foreword
- Narrated by: John Doerr, full cast, Julia Collins, and others
- Length: 7 hrs and 56 mins
- Unabridged
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Overall
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Performance
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In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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Last chapter covers what matters most
- By Dan Richards on 06-08-18
By: John Doerr, and others
What listeners say about Revenue Operations
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Landon Hobbs
- 10-03-24
Just repeats himself over and over and over
The author spends so many chapters justifying why revenue operations is a good thing. Clearly I know it’s important, that’s why I got the book. Why does the author want to state 5 different ways why revenue operations is important.
Further, there is so much marketing fluff that there absolutely is no substance. Getting through the chapters was a pain.
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