Réussir votre développement commercial
7 clés pour trouver et fidéliser vos clients
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Réussir votre développement commercial
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Narrated by:
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Clément Corbiat
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By:
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Arnaud Cielle
About this listen
Vous allez créer votre entreprise, vous l'avez récemment créée ou vous dirigez déjà votre petite entreprise : ce guide pour bien démarrer et pour durer est fait pour vous.
Truffé de conseils pratiques, d'avis d'experts et de témoignages d'entrepreneurs, ce livre vous accompagnera et vous apportera des solutions concrètes pour construire durablement votre réussite.
- Quels sont les moyens de convaincre de nouveaux prospects ?
- Comment maîtriser et perfectionner la relation clients ?
- Quelle stratégie marketing adopter ?
- Comment fidéliser les clients et mieux répondre à leurs attentes ?
Telles sont les questions auxquelles répond ce livre qui vous aidera à passer le cap des 3 ans et réussir la croissance de votre entreprise.
Enrichie de nouveaux conseils et témoignages, cette 4e édition vous donne tous les moyens de faire exploser vos ventes et fait l'objet d'une mise à jour importante.
Un nouveau chapitre bonus : La vente joyeuse, le guide philosophique et pratique de la vente.
Sommaire :
1. Se poser les bonnes questions... et décider des bonnes réponses !
- Pourquoi avez-vous décidé de créer votre entreprise ?
- Quel est votre futur idéal ?
- Quelle image avez-vous de l'action commerciale ?
2. Construire la meilleure stratégie marketing : la vôtre !
- Pourquoi et comment adopter un positionnement ?
- Les quatre piliers d'une stratégie marketing efficace
3. Organiser son développement commercial pour organiser son succès
- Vous avez des choix stratégiques à faire !
- Pour réussir vos démarches de chasse
- Comment réussir votre pêche aux prospects
- Comment organiser vos fichiers ?
- Pourquoi choisir un cycle de vente ?
4. Faire les premiers pas vers vos futurs clients...
- Choisir les bons mots et le bon tempo
- Se préparer comme un sportif de haut niveau
- Donner une image... CRS !
- Se forger un mental de champion
- Faire les premiers pas vers vos futurs clients...
5. Découvrir et comprendre ses clients
- L'art de questionner
- Analyser et comprendre les situations d'achat collectif
6. Lorsque le grand moment approche...
- La proposition commerciale ? Un outil stratégique !
- Présenter vos offres
- Accepter et comprendre les objections du client
- Comment argumenter avec efficacité ?
- Comment défendre ses prix avec efficacité ?
- Comment conclure ?
7. Après la vente ? Tout commence !
- Comment construire une politique efficace de fidélisation clients ?
- Comment prendre soin du client le plus important... vous-même !
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