Restaurant Success by the Numbers, Second Edition

A Money-Guy's Guide to Opening the Next New Hot Spot

By: Roger Fields

Narrated by: Jonathan Yen

A one-stop start-up guide from an accountant-turned-restaurateur.

Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit.

Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

Download the accompanying reference guide.©2014 Roger Fields (P)2017 Tantor

Must Read Book for Restaurateurs!!!

The intro and first chapter alone are some of the most empowering, motivating words toward restaurant ownership you will hear. If your investors listen to or read just those sections, they’ll be sold on the potential of your restaurant. All the ins and outs of ownership and management are spot on. A bit dated: pre-pandemic, pre-Yelp, pre-door dash, etc. But the spirit rings through loud and clear with great tips from every aspect of your business, as told through the lens of profitability. Would love to see a third, updated edition!

Entry level book

This book is a nice peek in to the world for those that do not have experience beyond maybe entry level if even that. While the information for any experienced manager or operator is pretty redundant and the theories are pretty common fare the overall quality of the book is worth a listen.

Great info

a lot of great info pres ed noted well to give inspiration and ways to be more successful!

practical and timeless advice

Thus book has specific advice for every situation you will face in starting up a restaurant. Great information that will help being as successful as possible.

Great content for a successful restaurant

Read while doing my steps #15KaDay Also good for any entrepreneur. This had me think about details and winning in the margins.

What a great and very detailed work.

Thank you! How would I have learned besides trial and error.
Great book. I feel more prepared.

Amazing informative book

One of the most informative books on everything restaurant related no stone is left unturned.
From food trucks to brick and mortar a wealth of information. It is long so take notes and cut in chunks. Also as advertised he gives you numbers to follow and calculations.
Must read for anyone in restaurant or bar industry.

Highly recommended

The author covered every question I had, and many I didn't think of, in great detail and easy to understand language. I highly recommend this book to anyone who is thinking of opening a restaurant, or wants to improved their existing restaurant's operation.

Good info, not what I needed.

I think I was looking for something more in depth, this is for someone unfamiliar with the industry.

Everything mentioned I learned as I ran restaurant

I ran a restaurant for13 years and everything mentioned here I learned. Wish I read this book before opening.