The Restaurant Marketing Mindset
A Comprehensive Guide to Establishing Your Restaurant’s Brand, from Concept to Launch and Beyond
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Narrado por:
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Chip Klose
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De:
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Chip Klose
Acerca de esta escucha
Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.
With more than twenty years of operational experience—plus an MBA in food marketing—Klose has the authority, experience, and track record needed to speak confidently on the subject. Each lesson stacks one on top of the other, giving the reader a step-by-step plan to attract more diners, retain those diners, and spark word of mouth with the ones who matter most.
This book is for any chef, owner, or operator who’s ever felt overwhelmed when it comes to marketing their restaurant. Each chapter is filled with powerful insights to help you build a more profitable (and sustainable) business.
©2023 Chip Klose (P)2024 Chip KloseLos oyentes también disfrutaron...
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,889
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Narración:5 out of 5 stars 3,359
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Historia5 out of 5 stars 3,343
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 5,998
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Narración:5 out of 5 stars 5,289
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Historia4.5 out of 5 stars 5,286
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Declutter Your Home and Simplify Your Life
- De: Sophie Largen, The Great Courses
- Narrado por: Sophie Largen
- Duración: 1 h y 17 m
- Grabación Original
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General4 out of 5 stars 312
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Narración:4.5 out of 5 stars 270
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Historia4 out of 5 stars 270
Sophie Largen has made it her passion project to help motivate and encourage others by providing tips for efficient cleaning, organizing, and productivity. This practical guide will walk you through decluttering your spaces step by step. It will help you work through common pitfalls, and it will provide you with a plan for success for achieving a simplified—and more joyous—life.
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3 out of 5 stars
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Not Realistic but It has Some Good Ideas
- De Gilbert M. Stack en 01-05-23
De: Sophie Largen, y otros
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Worthy
- How to Believe You Are Enough and Transform Your Life
- De: Jamie Kern Lima
- Narrado por: Jamie Kern Lima
- Duración: 11 h y 26 m
- Versión completa
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General4.5 out of 5 stars 915
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Narración:4.5 out of 5 stars 847
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Historia4.5 out of 5 stars 847
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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5 out of 5 stars
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- De Diana Yin en 02-22-24
De: Jamie Kern Lima
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Work It Out
- The New Rules for Women to Get Ahead at Work
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 11 h y 17 m
- Grabación Original
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General5 out of 5 stars 2,649
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Narración:5 out of 5 stars 2,328
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Historia5 out of 5 stars 2,311
Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.
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4 out of 5 stars
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I love Mel Robbins!
- De The Quirky Ferret en 11-05-19
De: Mel Robbins
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiolibro Por T. Harv](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- De: T. Harv Eker
- Narrado por: Ivan Villanueva
- Duración: 2 h y 17 m
- Versión completa
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General5 out of 5 stars 672
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Narración:5 out of 5 stars 595
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Historia5 out of 5 stars 599
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
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El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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Indistractable
- How to Control Your Attention and Choose Your Life
- De: Nir Eyal, Julie Li
- Narrado por: Nir Eyal
- Duración: 5 h y 15 m
- Versión completa
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General4.5 out of 5 stars 9,338
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Narración:4.5 out of 5 stars 7,987
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Historia4.5 out of 5 stars 7,931
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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1 out of 5 stars
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Nothing new...
- De Erica en 12-24-19
De: Nir Eyal, y otros
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Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
- Versión completa
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General5 out of 5 stars 2,539
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Narración:5 out of 5 stars 2,143
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Historia5 out of 5 stars 2,127
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
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Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
- Grabación Original
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General4.5 out of 5 stars 42,671
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Narración:4.5 out of 5 stars 36,766
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Historia4.5 out of 5 stars 36,598
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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2 out of 5 stars
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Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
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Restaurant & Bar Marketing
- The No Bulls#it Guide to Improving Guest Counts
- De: Erik Shellenberger
- Narrado por: Erik Shellenberger
- Duración: 1 h y 54 m
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General4.5 out of 5 stars 190
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Narración:4.5 out of 5 stars 167
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Historia4.5 out of 5 stars 167
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
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2 out of 5 stars
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Ehh try something else
- De Chris en 09-06-20
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How to Start, Run, & Grow a Successful Restaurant Business: A Lean Startup Guide
- De: Tim Hoffman
- Narrado por: Dan Hankiewicz
- Duración: 3 h y 5 m
- Versión completa
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General4.5 out of 5 stars 101
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Narración:4.5 out of 5 stars 79
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Historia4.5 out of 5 stars 79
Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.
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5 out of 5 stars
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great book
- De Alfonso Molino en 04-06-18
De: Tim Hoffman
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Your Restaurant Sucks!
- Embrace the Suck. Unleash Your Restaurant. Become Outstanding
- De: Donald Burns
- Narrado por: Sean Pratt
- Duración: 8 h y 13 m
- Versión completa
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General5 out of 5 stars 45
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Narración:5 out of 5 stars 40
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Historia5 out of 5 stars 40
With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".
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5 out of 5 stars
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A must for restaurants!
- De William en 10-07-21
De: Donald Burns
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Restaurant Success by the Numbers, Second Edition
- A Money-Guy's Guide to Opening the Next New Hot Spot
- De: Roger Fields
- Narrado por: Jonathan Yen
- Duración: 14 h y 46 m
- Versión completa
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General4.5 out of 5 stars 193
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Narración:4.5 out of 5 stars 157
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Historia4.5 out of 5 stars 155
A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.
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4 out of 5 stars
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Everything mentioned I learned as I ran restaurant
- De steve en 01-24-19
De: Roger Fields
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Restaurant & Bar Marketing III
- Marketers Ruin Everything
- De: Erik Shellenberger
- Narrado por: Erik Shellenberger
- Duración: 1 h y 48 m
- Versión completa
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General5 out of 5 stars 10
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Narración:5 out of 5 stars 9
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Historia5 out of 5 stars 9
Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. Are you ready to build the successful restaurant or bar you’ve always known was attainable?
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5 out of 5 stars
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raw
- De Anonymous User en 11-01-24
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Profit First for Restaurants
- Transform Your Money-Eating Restaurant into a Cash-Making Machine
- De: Kasey Anton
- Narrado por: Kasey Anton
- Duración: 6 h y 56 m
- Versión completa
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General5 out of 5 stars 13
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Narración:5 out of 5 stars 12
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Historia4.5 out of 5 stars 12
People don’t open restaurants just because they want to start a business. People open restaurants because they are building a dream. You can create the restaurant of your dreams. You can also be profitable, pay your vendors, your staff, and yourself, and savor the joys of hospitality without stress and uncertainty.
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5 out of 5 stars
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EXCELLENT TITLE
- De Shane K. en 02-25-25
De: Kasey Anton
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Restaurant & Bar Marketing
- The No Bulls#it Guide to Improving Guest Counts
- De: Erik Shellenberger
- Narrado por: Erik Shellenberger
- Duración: 1 h y 54 m
- Versión completa
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General4.5 out of 5 stars 190
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Narración:4.5 out of 5 stars 167
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Historia4.5 out of 5 stars 167
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
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2 out of 5 stars
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Ehh try something else
- De Chris en 09-06-20
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How to Start, Run, & Grow a Successful Restaurant Business: A Lean Startup Guide
- De: Tim Hoffman
- Narrado por: Dan Hankiewicz
- Duración: 3 h y 5 m
- Versión completa
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General4.5 out of 5 stars 101
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Narración:4.5 out of 5 stars 79
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Historia4.5 out of 5 stars 79
Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.
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5 out of 5 stars
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great book
- De Alfonso Molino en 04-06-18
De: Tim Hoffman
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Your Restaurant Sucks!
- Embrace the Suck. Unleash Your Restaurant. Become Outstanding
- De: Donald Burns
- Narrado por: Sean Pratt
- Duración: 8 h y 13 m
- Versión completa
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General5 out of 5 stars 45
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Narración:5 out of 5 stars 40
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Historia5 out of 5 stars 40
With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".
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5 out of 5 stars
-
A must for restaurants!
- De William en 10-07-21
De: Donald Burns
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Restaurant Success by the Numbers, Second Edition
- A Money-Guy's Guide to Opening the Next New Hot Spot
- De: Roger Fields
- Narrado por: Jonathan Yen
- Duración: 14 h y 46 m
- Versión completa
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General4.5 out of 5 stars 193
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Narración:4.5 out of 5 stars 157
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Historia4.5 out of 5 stars 155
A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.
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4 out of 5 stars
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Everything mentioned I learned as I ran restaurant
- De steve en 01-24-19
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Restaurant & Bar Marketing III
- Marketers Ruin Everything
- De: Erik Shellenberger
- Narrado por: Erik Shellenberger
- Duración: 1 h y 48 m
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General5 out of 5 stars 10
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Narración:5 out of 5 stars 9
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Historia5 out of 5 stars 9
Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. Are you ready to build the successful restaurant or bar you’ve always known was attainable?
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5 out of 5 stars
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raw
- De Anonymous User en 11-01-24
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Profit First for Restaurants
- Transform Your Money-Eating Restaurant into a Cash-Making Machine
- De: Kasey Anton
- Narrado por: Kasey Anton
- Duración: 6 h y 56 m
- Versión completa
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General5 out of 5 stars 13
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Narración:5 out of 5 stars 12
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Historia4.5 out of 5 stars 12
People don’t open restaurants just because they want to start a business. People open restaurants because they are building a dream. You can create the restaurant of your dreams. You can also be profitable, pay your vendors, your staff, and yourself, and savor the joys of hospitality without stress and uncertainty.
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5 out of 5 stars
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EXCELLENT TITLE
- De Shane K. en 02-25-25
De: Kasey Anton
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Setting the Table
- The Transforming Power of Hospitality in Business
- De: Danny Meyer
- Narrado por: Danny Meyer
- Duración: 5 h y 33 m
- Versión resumida
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General4.5 out of 5 stars 2,191
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Narración:4.5 out of 5 stars 1,829
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Historia4.5 out of 5 stars 1,827
Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?
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1 out of 5 stars
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ABRIDGED VERSION!?
- De Gregg Strader en 02-19-18
De: Danny Meyer
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How to Rock Restaurant Management
- 5 Ingredients to Leading a Successful Team
- De: Katelyn Silva
- Narrado por: Megan Hudgins
- Duración: 1 h y 58 m
- Versión completa
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General4.5 out of 5 stars 54
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 49
In this straightforward and tips-filled audiobook, Katelyn Silva presents her approach and strategies for not only building a team, but leading them effectively to have smoother shifts, happier guests and team members, and, ultimately, more money. How to Rock Restaurant Management will equip you with all the tools you need to build a team of all-stars that become your secret weapon to success in your management career.
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5 out of 5 stars
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Great read for any level of management
- De Hasani Jahi Washington en 05-22-24
De: Katelyn Silva
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QuickBooks for Restaurants: A Bookkeeping and Accounting Guide
- A Must-Have QuickBooks Guide for Restaurant Owners and Operators
- De: Zachary Weiner
- Narrado por: Mike Norgaard
- Duración: 5 h
- Versión completa
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General5 out of 5 stars 7
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Narración:5 out of 5 stars 5
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Historia5 out of 5 stars 5
QuickBooks for Restaurants: A Bookkeeping and Accounting Guide shows restaurant owners and operators how QuickBooks software can be leveraged for restaurant success. I explain QuickBooks fundamentals including sales tracking, purchasing, bill paying, invoicing, managing day-to-day liabilities, gift certificate tracking, cash management, detailed reporting, and more.
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5 out of 5 stars
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Very very helpful
- De Raven Nguyen en 04-03-24
De: Zachary Weiner
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,264
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Narración:4.5 out of 5 stars 3,600
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Historia4.5 out of 5 stars 3,554
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,137
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Narración:5 out of 5 stars 4,424
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Historia5 out of 5 stars 4,369
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- De: Will Guidara
- Narrado por: Will Guidara
- Duración: 8 h y 37 m
- Versión completa
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General5 out of 5 stars 3,479
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Narración:5 out of 5 stars 3,122
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Historia5 out of 5 stars 3,122
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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5 out of 5 stars
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A Stratification What it Means to Be of Service
- De Amazon Customer en 10-31-22
De: Will Guidara