Registered Trademark
The Business Owners’ Essential Guide to Brand Protection
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Registered Trademark
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Narrated by:
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Cheryl L. Hodgson
About this listen
This consumer driven owners’ guide contains a three-step process to secure a registered trademark for valuable brand names. Select. Secure. Sustain.™ Follow these steps to safeguard your online brands in Amazon Brand Registry, social media, domain registrations, and increase business value.
Business owners face complex business and legal challenges on the path to a profitable business. One of those challenges is to identify and protect intangible assets that increase the bottom line. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today’s online environment.
For the first time, a leading trademark attorney shares three proven steps to help insure you create a strong and legally protected brand. The author has carefully reimagined tried and proven trademark principles presented in easy-to-understand language. You will have the tools to create a significant, memorable brand so that you can market your business with a strength and integrity that makes a greater impact in the world, and upon those you serve.
This integrity-driven guide provides business owners and entrepreneurs the keys that unlock the door to greater business and financial success.
You will learn:
- What is a trademark and when should you seek to register your brand names?
- The types of brand names that qualify for a registered trademark, and which do not
- The process to successfully secure a registered trademark
- Reasons your application will be refused and ways you can avoid rejection
- How to avoid being misled or scammed by dishonest opportunists
- How to side step bad advice and find an expert you can trust
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Story4.5 out of 5 stars 867
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 306
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Performance4.5 out of 5 stars 243
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Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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Overall4 out of 5 stars 657
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Performance4 out of 5 stars 369
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Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 41,405
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Performance4.5 out of 5 stars 34,287
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Story4.5 out of 5 stars 33,868
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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5 out of 5 stars
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The actual book The Art of War, not a commentary
- By Fred271 on 12-31-19
By: Sun Tzu
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 3,226
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Performance4.5 out of 5 stars 2,707
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Story5 out of 5 stars 2,672
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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Ho Tactics
- How to MindF**k a Man into Spending, Spoiling, and Sponsoring
- By: G. L. Lambert
- Narrated by: Patrick Stevens
- Length: 9 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 2,043
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Performance5 out of 5 stars 1,688
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Story4.5 out of 5 stars 1,672
I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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5 out of 5 stars
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I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- By: Don Miguel Ruiz Jr.
- Narrated by: Charlie Varon
- Length: 3 hrs and 30 mins
- Unabridged
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Overall5 out of 5 stars 4,434
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Performance5 out of 5 stars 3,677
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Story5 out of 5 stars 3,657
The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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5 out of 5 stars
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listen.. .then listen again
- By Casiano on 12-22-16
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The Parole Room
- By: Ben Austen
- Narrated by: Ben Austen
- Length: 4 hrs and 25 mins
- Original Recording
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Overall4.5 out of 5 stars 229
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Performance4.5 out of 5 stars 225
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Story4.5 out of 5 stars 225
Will Johnnie Veal—convicted of the murder of two police officers in 1970—be granted parole after 50 years in prison? How can he convince the parole board he’s reformed when he insists he’s innocent? What is prison time even supposed to accomplish? These are the questions that propel The Parole Room forward as it builds toward Johnnie’s 20th parole hearing—after 19 rejections.
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5 out of 5 stars
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Enlightening story & a must read
- By Patsy on 10-07-24
By: Ben Austen
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The Last Days of Cabrini-Green
- By: Ben Austen, Harrison David Rivers
- Narrated by: Ben Austen, Patina Miller, Harry Lennix, and others
- Length: 3 hrs and 32 mins
- Original Recording
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Overall5 out of 5 stars 25
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Performance5 out of 5 stars 23
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Story5 out of 5 stars 23
In 1992, the deadliest year in Chicago’s history, seven-year-old Dantrell Davis was shot and killed in front of his elementary school inside the public housing complex Cabrini-Green. What happened to Dantrell led to a truce among Chicago’s gangs, but it also ignited a national panic about poverty and violence in America’s cities. Dantrell’s name would soon be used to demolish all of Chicago’s high-rise public housing, displacing tens of thousands of low-income families.
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5 out of 5 stars
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Unknown American history
- By Sweetums on 11-22-24
By: Ben Austen, and others
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MOVE: The Untold Story of an American Tragedy
- By: Curtis Bryant, Kevin Arbouet
- Narrated by: Tariq Trotter
- Length: 5 hrs and 19 mins
- Original Recording
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Overall4.5 out of 5 stars 271
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Performance4.5 out of 5 stars 267
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Story4.5 out of 5 stars 267
This searing audio documentary brings listeners deep inside the unforgettable story of MOVE, gaining unprecedented access to surviving MOVE members, elected officials from the era, eyewitnesses, and historians to create an indelible portrait of an American tragedy.
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5 out of 5 stars
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Balanced Examination of History
- By James Peacock on 08-14-24
By: Curtis Bryant, and others
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The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
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Overall5 out of 5 stars 12,436
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Performance5 out of 5 stars 11,062
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Story5 out of 5 stars 11,002
Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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4 out of 5 stars
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Overall4.5 out of 5 stars 5,915
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Performance4.5 out of 5 stars 5,031
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Story4.5 out of 5 stars 4,974
Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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3 out of 5 stars
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
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Overall4.5 out of 5 stars 42,507
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Performance4.5 out of 5 stars 36,621
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Story4.5 out of 5 stars 36,453
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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2 out of 5 stars
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Overall4 out of 5 stars 699
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Performance4 out of 5 stars 613
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Story4 out of 5 stars 613
Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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4 out of 5 stars
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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The Strange Death of Europe
- Immigration, Identity, Islam
- By: Douglas Murray
- Narrated by: Robert Davies
- Length: 12 hrs and 17 mins
- Unabridged
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Overall5 out of 5 stars 3,426
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Performance5 out of 5 stars 3,037
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Story5 out of 5 stars 3,012
The Strange Death of Europe is a highly personal account of a continent and culture caught in the act of suicide. Declining birth rates, mass immigration, and cultivated self-distrust and self-hatred have come together to make Europeans unable to argue for themselves and incapable of resisting their own comprehensive alteration as a society and an eventual end.
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1 out of 5 stars
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Fear-mongering
- By Kat Cat on 01-22-19
By: Douglas Murray
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Medieval Myths & Mysteries
- By: Dorsey Armstrong, The Great Courses
- Narrated by: Dorsey Armstrong
- Length: 5 hrs and 6 mins
- Original Recording
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Overall4.5 out of 5 stars 4,804
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Performance4.5 out of 5 stars 4,249
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Story4.5 out of 5 stars 4,223
The 10 enlightening (and often humorous) lectures of Medieval Myths and Mysteries will show you how far from the “dark” times of legend these centuries were. Uncover the facts about the Knights Templar. Reveal the truth behind the tales of legendary creatures like the Questing Beast and the unicorn. Trace the events of the Black Death and the ways it altered the world in its wake, and much more. With Professor Armstrong, you will dig deep into the ways that later generations reshaped the narrative of the medieval years and perpetuated the myths.
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3 out of 5 stars
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Interesting, but centered on Britain
- By Ximena on 04-10-20
By: Dorsey Armstrong, and others
What listeners say about Registered Trademark
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- JACQUELYN ORTA
- 10-31-21
Very informative!
loved it!. Very helpful and clear voice ,which made me listen to the end thanks
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- James Wesolaski
- 03-23-23
GET LIT®️ Electrical & Holiday Lighting Services
Great Book. lots of insight. wish I would have read it earlier, but never to late. more wisdom from a great author to put into use for now and the future.
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