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Psicologia do Consumidor [Consumer Psychology]
- Narrated by: Najla Kamel
- Length: 37 mins
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Psicologia do Consumidor [Consumer Psychology]
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Publisher's summary
Aqui abordamos de uma forma teórica e prática, ao mesmo tempo, conceitos importantes que nós, com o consumidor ou vendedor, devemos conhecer.
Por exemplo:
- a importância do estudo do com portamento do consumidor
- tipos de consumidores
- segmentação de mercado
- formas de com pra
- conceito de memória
- como são processadas as informações
- tipos de aprendizagem
- tipos de necessidades
- tipos de personalidades
- teorias da motivação
Please note: This audiobook is in Portuguese.
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