Primitive

Tapping the Primal Drive That Powers the World's Most Successful People

By: Marco Greenberg

Narrated by: Kevin Stillwell

A Wall Street Journal best seller

"Marco Greenberg's Primitive captures insights and advice that everyone can use to thrive in the constantly evolving workplace." (Daniel H. Pink, New York Times best-selling author of When, Drive and To Sell Is Human)

As a close advisor to visionary startup founders and established CEOs, Marco Greenberg discovered something about the most successful people he knew: They had remarkable instincts, and they trusted them. They had an intuitive grasp of when to ignore convention. No matter how sophisticated, they could access something else - something primitive.

It's a loaded term. But as Greenberg dug deeper, he saw a mindset that helped certain people to overcome challenges that stopped others cold. From a former roadie for the rap group N.W.A to a rock-star brain surgeon, from young tech billionaires to a top-10 college football coach, Greenberg demonstrates how a range of successful people - those he calls "primitives" - ignore what they "should" do and instead tap a primal drive to power ahead.

At a moment when old institutions are being swept away, we can't afford to play by the same civilized rule book. Primitive helps us understand how some of our deepest, inborn traits are essential to navigating this world of dizzying change.

The key is to go ROAMING: to be Relentless in pursuing our biggest goals; to have the courage to be Oppositional; and to choose an Agnostic approach rather than specialize. To adopt a Messianic spirit, so your work becomes not just a job but a true calling; to embrace the advantages of being Insecure; and to reap the benefits of sometimes acting a little Nuts; and finally, to realize that being Gallant and noble in following one's passions delivers the ultimate rewards.

At any stage of your career, making primitive moves can be the key to success in work and in life.

©2020 Marco Greenberg (P)2020 Hachette Books

Critic reviews

"Marco Greenberg has written a book speaking to all ages but, most particularly, to the new Z generation populating our colleges and universities. They are the creative and innovative generation and this book speaks to their heart, as well as to their DNA." (Gordon Gee, President of West Virginia University)

"Bringing together research and storytelling, Marco Greenberg provides a brilliant guide to success and happiness. Replete with sound - sometimes counterintuitive - advice, Primitive can help you navigate the challenges of modern life." (Tal Ben-Shahar, author of New York Times best seller Happier)

"Marco Greenberg's Primitive captures insights and advice that everyone can use to thrive in the constantly evolving workplace." (Daniel H. Pink, New York Times best-selling author of When, Drive, and To Sell Is Human)

Excellent Guide!

I’m completely enthralled every step of the way with this book! Marco Greenberg’s insisted are helping me to see my real pathway… I’ve become more in touch with my own desires, through hearing about others who’ve grasped their primitive selves, and pushed forward! Through his insights, I’ve been able to open my mind. I’ve learned not only about myself, but about the way other people are, and what makes them so. It’s helping me cope with my current work situation, and plan how to follow my own primal path towards making real m, and positive change!

Tour De Force

The author takes you on a journey that's both personal and inspirational through the world of big minds and successful entrepreneurs as well as his own multilayered upbringing to show you that nonconformists rule. Worth a read/listen.