What It Takes

How I Built a $100 Million Business Against the Odds

By: Raegan Moya-Jones

Narrated by: Raegan Moya-Jones

A USA Today and LA Times Best Seller!

“A force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story.” (Sarah Kauss, founder and CEO of S’well)

“An inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process.” (Rebecca Minkoff, founder and creative director)

Founder of global baby brand aden + anais Raegan Moya-Jones doesn’t hold back on what it really takes to build a $100 million business from her kitchen table.

Raegan Moya-Jones never thought of herself as an entrepreneur. She was full-time corporate cog in her 30s, with a family to help support. Sick of her micromanaging boss, she quietly started a company in the wee hours of the morning while her daughters were asleep - and once that side business, aden + anais, hit the $1 million mark in revenue, she quit to work on it full-time, which now generates over $100 million a year in revenue.

In this riveting, vulnerable story, What It Takes is Moya-Jones’ tell-all and brutally honest advice to entrepreneurs - especially women - about how to succeed despite all odds. It doesn’t take an MBA to be your own boss. If Moya-Jones, an outspoken Aussie and college drop-out, could build a business from the ground up, anyone can. Moya-Jones digs into topics most entrepreneurs shy away from, even the prickliest of things like mother guilt, butting heads with investors (or co-founders), and what to really do when you’re running out of money. There’s no magic formula to build a business, which also mean you don’t have to look or act a certain way to be successful. This empowering story from one of today’s most fascinating founders will show the hopeful entrepreneur or career changer that she doesn't have to know it all. This story is about staying true to who you are, trusting your gut, and harnessing your unique talent. Do you have what it takes to jump in?

©2019 Raegan Moya-Jones (P)2019 Penguin Audio

Critic reviews

“You might think Raegan Moya-Jones is special: after all, she did found aden + anais (the $100 million baby blanket company) from her kitchen table...as a mother of 4...with no previous entrepreneurial experience. You’d be right. But what makes her special is not just her surprise success story. It is her ability to help her readers seize on the thing(s) that might make us special, too. Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit, and vision - is available to all of us. Drink up!" (Daphne Oz, author and television host)

“In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process.” (Rebecca Minkoff, founder and creative director)

"From the kitchen table to a global stage... Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same.... And most importantly enjoying the ride." (Deborra-lee Furness, actress and founder, Hopeland)

Thank you Raegan for your sincerity

Thank you from a fellow female entrepreneur. Ive Been in business for 7 years and it's beyond hard. Thank you again for trusting us with your hardships.
Best of luck to everything you do in your life and business career.

An absolute must read!

This is one of the best books I’ve read in a long time. The transparency, honesty and Hardwork of this woman is truly inspiring. I love how it was no fluff just Straight facts and to the point. Incredible advice and eye-opening for anyone desiring to start a business. This will be in my library for the foreseeable future and I will definitely refer back to it. How inspiring a woman of passion can be. Thank you so much for sharing your life with us truly amazing.

Completely Inspiring and Honest

She tells it like it is without ego! Makes you feel like you can achieve anything and she tells you the exact steps she took. Her accent and voice are still in my head. Strongly recommend, I laughed and almost teared up during several parts. Very relatable and helpful.

Fantastic look at a driven Female and her business skills

I was listening to Rachel Hollis and the rise podcast and came across Raegan’s interview and knew I had to listen to her full story.

She’s smart, witty, full of grit and determination, down to earth, humorous and comes at ya with some incredible facts about women in business and female entrepreneurs.

Highly recommend!

Don't miss this one

This was an amazing book filled with so many gems. I am inspired and I am grateful to hear a woman's voice in this space. I am definitely your new biggest fan.

amazing

I listened to this entire book in one day. It is fantastic. this lady is everything young women should aspire to be!

Should Become Required Reading

This should be required reading for all women entrepreneurs. As a female founder I have been through various mentorships and accelerators but I’ve never felt so deeply connected to any speaker or story. Raegan’s candid account of not just the triumphs but the challenges and lows of her career, relationship, business, and parenting journey lends authenticity to the experience.
The story was inspiring. The ending was a triumph. The accent was an absolute gift!

Worth your time to listen...

This book is targeted to the female entrepreneur which is great, we need more women believing their dreams are worth pursuing. My wife read this book and enjoyed it so I picked it up after her. I found Raegan's story inspiring and full of valuable insight that anyone interested in building a business would learn from. Read it!

Inspirational

I firmly believe that what the world needs is more rich and influential women and Reagan Moya-Jones is both. I live reading stories of successful female entrepreneurs, thank you for inspiring us all Raegan.

Loved this book

An inspiration to women and determination to push forward no matter what. Starting from the beginning again.