Marketing Mess to Brand Success
30 Challenges to Transform Your Organization's Brand (and Your Own)!
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Marketing Mess to Brand Success
Buy for $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Scott Jeffrey Miller
About this listen
"Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how." (Dave Hollis, best-selling author of Get Out of Your Own Way)
One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Featuring 30 chapters with challenges like "A Name Is Not a Lead" and "Hire People Smarter Than You", Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.
Avoid marketing messes and square up to successes. A marketing crash course will not make you a marketing star. But having a better understanding of the role of marketing in business development and making sure you're focused and aligned with the right areas of an organization may. Each chapter inside Marketing Mess to Brand Success features true stories and relevant questions that challenge you to become a better marketing manager.
©2021 Scott Jeffrey Miller (P)2021 TantorListeners also enjoyed...
-
Management Mess to Leadership Success
- 30 Challenges to Become the Leader You Would Follow
- By: Scott Jeffrey Miller
- Narrated by: Scott Jeffrey Miller
- Length: 4 hrs and 36 mins
- Unabridged
-
Overall4.5 out of 5 stars 128
-
Performance4.5 out of 5 stars 104
-
Story4.5 out of 5 stars 104
Scott knows firsthand what it’s like to go from out-of-touch boss to team-growing leader. In Management Mess to Leadership Success, you’ll find 30 leadership challenges, honed by FranklinCovey through years of research, instructional programs, and executive consultancy, and illustrated with real-life experiences shared by someone who’s lived these challenges.
-
2 out of 5 stars
-
How to not be a jerk
- By Stanford Rosenthal on 03-23-20
-
Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- By: Scott Jeffrey Miller
- Narrated by: Scott Miller
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 51
-
Performance4 out of 5 stars 48
-
Story4 out of 5 stars 48
Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
-
1 out of 5 stars
-
Name dropping, shallow content, false humility
- By Sandy McPherson on 09-13-21
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 764
-
Performance5 out of 5 stars 644
-
Story4.5 out of 5 stars 640
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
3 out of 5 stars
-
Big Meh
- By Ray on 01-10-20
By: Pat Flynn
-
UnCloned Marketing
- How to Challenge the Norms with Profitable Marketing Campaigns
- By: Audria Richmond
- Narrated by: Anna Doyle
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 82
-
Performance5 out of 5 stars 64
-
Story5 out of 5 stars 64
Your company can create the most innovative, jaw-dropping product or service ever seen. But if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day, it will never make the money it should. So, what’s a business owner to do? When it comes to marketing, there is one solution. Figure out what’s never been done, put a strategy to it, and do it.
-
5 out of 5 stars
-
Marketing Strategies at its best!
- By Aremanda Hudson on 09-29-20
By: Audria Richmond
-
We Should All Be Millionaires
- A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall5 out of 5 stars 2,740
-
Performance4.5 out of 5 stars 2,325
-
Story5 out of 5 stars 2,315
Only 10 percent of the world’s millionaires are women, making it difficult for women to wield the economic power that will create lasting equality. Whatever is stopping you from having seven figures in the bank - whether it’s shaky confidence, knowledge gaps when it comes to wealth-building tactics, imposter syndrome, a janky mindset about money (it’s okay, we’ve all been there!), or simply not knowing where to begin - this book shows you how to clear every obstacle in your way, show up, and glow up.
-
3 out of 5 stars
-
Some Good Content In Between the Opinions
- By bhdhlh on 05-26-21
By: Rachel Rodgers
-
You Owe You
- Ignite Your Power, Your Purpose, and Your Why
- By: Eric Thomas PhD, Chris Paul - foreword
- Narrated by: Eric Thomas PhD, Cary Hite
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall5 out of 5 stars 3,818
-
Performance5 out of 5 stars 3,367
-
Story5 out of 5 stars 3,342
If you feel like success is for others, that only certain people get to have their dreams fulfilled, Eric Thomas’s You Owe You is your wake-up call. His urgent message to stop waiting for inspiration to strike and take control of your life is one he wishes someone had given him when he was a teenager—lost, homeless, failing in school, and dealing with the challenges of being a young Black man in America.
-
3 out of 5 stars
-
Not a motivational book
- By George on 09-26-22
By: Eric Thomas PhD, and others
-
Management Mess to Leadership Success
- 30 Challenges to Become the Leader You Would Follow
- By: Scott Jeffrey Miller
- Narrated by: Scott Jeffrey Miller
- Length: 4 hrs and 36 mins
- Unabridged
-
Overall4.5 out of 5 stars 128
-
Performance4.5 out of 5 stars 104
-
Story4.5 out of 5 stars 104
Scott knows firsthand what it’s like to go from out-of-touch boss to team-growing leader. In Management Mess to Leadership Success, you’ll find 30 leadership challenges, honed by FranklinCovey through years of research, instructional programs, and executive consultancy, and illustrated with real-life experiences shared by someone who’s lived these challenges.
-
2 out of 5 stars
-
How to not be a jerk
- By Stanford Rosenthal on 03-23-20
-
Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- By: Scott Jeffrey Miller
- Narrated by: Scott Miller
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 51
-
Performance4 out of 5 stars 48
-
Story4 out of 5 stars 48
Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
-
1 out of 5 stars
-
Name dropping, shallow content, false humility
- By Sandy McPherson on 09-13-21
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- By: Pat Flynn
- Narrated by: Pat Flynn
- Length: 5 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 764
-
Performance5 out of 5 stars 644
-
Story4.5 out of 5 stars 640
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
3 out of 5 stars
-
Big Meh
- By Ray on 01-10-20
By: Pat Flynn
-
UnCloned Marketing
- How to Challenge the Norms with Profitable Marketing Campaigns
- By: Audria Richmond
- Narrated by: Anna Doyle
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall5 out of 5 stars 82
-
Performance5 out of 5 stars 64
-
Story5 out of 5 stars 64
Your company can create the most innovative, jaw-dropping product or service ever seen. But if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day, it will never make the money it should. So, what’s a business owner to do? When it comes to marketing, there is one solution. Figure out what’s never been done, put a strategy to it, and do it.
-
5 out of 5 stars
-
Marketing Strategies at its best!
- By Aremanda Hudson on 09-29-20
By: Audria Richmond
-
We Should All Be Millionaires
- A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall5 out of 5 stars 2,740
-
Performance4.5 out of 5 stars 2,325
-
Story5 out of 5 stars 2,315
Only 10 percent of the world’s millionaires are women, making it difficult for women to wield the economic power that will create lasting equality. Whatever is stopping you from having seven figures in the bank - whether it’s shaky confidence, knowledge gaps when it comes to wealth-building tactics, imposter syndrome, a janky mindset about money (it’s okay, we’ve all been there!), or simply not knowing where to begin - this book shows you how to clear every obstacle in your way, show up, and glow up.
-
3 out of 5 stars
-
Some Good Content In Between the Opinions
- By bhdhlh on 05-26-21
By: Rachel Rodgers
-
You Owe You
- Ignite Your Power, Your Purpose, and Your Why
- By: Eric Thomas PhD, Chris Paul - foreword
- Narrated by: Eric Thomas PhD, Cary Hite
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall5 out of 5 stars 3,818
-
Performance5 out of 5 stars 3,367
-
Story5 out of 5 stars 3,342
If you feel like success is for others, that only certain people get to have their dreams fulfilled, Eric Thomas’s You Owe You is your wake-up call. His urgent message to stop waiting for inspiration to strike and take control of your life is one he wishes someone had given him when he was a teenager—lost, homeless, failing in school, and dealing with the challenges of being a young Black man in America.
-
3 out of 5 stars
-
Not a motivational book
- By George on 09-26-22
By: Eric Thomas PhD, and others
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,241
-
Performance5 out of 5 stars 10,421
-
Story5 out of 5 stars 10,350
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,389
-
Performance4.5 out of 5 stars 6,119
-
Story4.5 out of 5 stars 6,039
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall5 out of 5 stars 5,104
-
Performance5 out of 5 stars 4,397
-
Story5 out of 5 stars 4,342
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
1 out of 5 stars
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,220
-
Performance4.5 out of 5 stars 1,100
-
Story4.5 out of 5 stars 1,098
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
-
5 out of 5 stars
-
Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,231
-
Performance4.5 out of 5 stars 3,573
-
Story4.5 out of 5 stars 3,527
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,030
-
Performance4.5 out of 5 stars 4,857
-
Story4.5 out of 5 stars 4,853
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
5 out of 5 stars
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 6,681
-
Performance5 out of 5 stars 5,733
-
Story5 out of 5 stars 5,686
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
3 out of 5 stars
-
Mediocre; few actionable take-aways.
- By Michael on 10-31-20
-
The Real-Life MBA
- Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career
- By: Jack Welch, Suzy Welch
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 721
-
Performance4.5 out of 5 stars 618
-
Story4.5 out of 5 stars 622
In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.
-
3 out of 5 stars
-
Good for beginners
- By Ernesto V. on 06-30-15
By: Jack Welch, and others
-
Work Less, Make More
- The Counter-Intuitive Approach to Building a Profitable Business, and a Life You Actually Love
- By: James Schramko
- Narrated by: James Schramko
- Length: 3 hrs and 46 mins
- Unabridged
-
Overall5 out of 5 stars 119
-
Performance4.5 out of 5 stars 106
-
Story4.5 out of 5 stars 106
It’s easy to think working less and making more is something available only to a blessed few. James has proven over and over again this is not the case. If you want to build a business that gives you financial peace of mind while allowing you to enjoy life now, not later...Work Less, Make More will get you on your way. It will help ensure the business you're building will work for you, not the other way around.
-
2 out of 5 stars
-
This is for salesmen, not laborers etc.
- By Mark Twain on 07-15-20
By: James Schramko
-
Sales Management. Simplified
- The Straight Truth About Getting Exceptional Results from Your Sales Team
- By: Mike Weinberg
- Narrated by: L. J. Ganser
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall5 out of 5 stars 1,797
-
Performance4.5 out of 5 stars 1,553
-
Story4.5 out of 5 stars 1,546
Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer - and it's one that may surprise you. Typically the issue lies not with the sales team - but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers.
-
4 out of 5 stars
-
Results over Activity? Results win
- By Amazon Customer on 04-01-16
By: Mike Weinberg
-
How Google Works
- By: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Holter Graham, Jonathan Rosenberg
- Length: 9 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,219
-
Performance4.5 out of 5 stars 3,526
-
Story4.5 out of 5 stars 3,511
Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary - and frequently contrarian - principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.
-
1 out of 5 stars
-
Painfully ignorant
- By kameir on 10-13-14
By: Eric Schmidt, and others
-
Winning
- By: Jack Welch, Suzy Welch
- Narrated by: Jack Welch
- Length: 11 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,042
-
Performance4.5 out of 5 stars 1,360
-
Story4.5 out of 5 stars 1,343
Jack Welch knows how to win. During his 40-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.
-
5 out of 5 stars
-
Jack's Alltime-Best
- By Anonymous User on 04-18-05
By: Jack Welch, and others
Related to this topic
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
-
Overall5 out of 5 stars 28
-
Performance5 out of 5 stars 27
-
Story4.5 out of 5 stars 27
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
-
5 out of 5 stars
-
Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
-
The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 321
-
Performance4 out of 5 stars 135
-
Story4 out of 5 stars 135
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
-
1 out of 5 stars
-
Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
-
Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 71
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 63
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
-
1 out of 5 stars
-
Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
-
The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall5 out of 5 stars 23
-
Performance5 out of 5 stars 21
-
Story5 out of 5 stars 21
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
-
5 out of 5 stars
-
Reinforces core values
- By Vicki Cloutier on 04-07-22
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 47
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
-
Overall5 out of 5 stars 28
-
Performance5 out of 5 stars 27
-
Story4.5 out of 5 stars 27
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
-
5 out of 5 stars
-
Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
-
The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 321
-
Performance4 out of 5 stars 135
-
Story4 out of 5 stars 135
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
-
1 out of 5 stars
-
Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
-
Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 71
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 63
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
-
1 out of 5 stars
-
Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
-
The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 5 hrs and 22 mins
- Unabridged
-
Overall5 out of 5 stars 23
-
Performance5 out of 5 stars 21
-
Story5 out of 5 stars 21
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
-
5 out of 5 stars
-
Reinforces core values
- By Vicki Cloutier on 04-07-22
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
3 out of 5 stars
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
-
Overall5 out of 5 stars 413
-
Performance5 out of 5 stars 355
-
Story5 out of 5 stars 351
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
-
5 out of 5 stars
-
WOW!
- By Keehsa on 03-03-20
By: Jeff Henderson, and others
-
Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 353
-
Performance4.5 out of 5 stars 292
-
Story4.5 out of 5 stars 290
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
-
2 out of 5 stars
-
I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,206
-
Performance4.5 out of 5 stars 1,858
-
Story4.5 out of 5 stars 1,854
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
1 out of 5 stars
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
All In
- How the Best Managers Create a Culture of Belief and Drive Big Results
- By: Adrian Gostick, Chester Elton
- Narrated by: Adrian Gostick, Chester Elton
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 149
-
Performance4.5 out of 5 stars 127
-
Story4 out of 5 stars 125
To have any hope of succeeding as a manager, you need to get your people all in. Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters. Based on their extensive consulting experience, the authors present a simple seven-step road map for creating a culture of belief.
-
4 out of 5 stars
-
Interesting Theories in Management
- By Nancy on 07-28-12
By: Adrian Gostick, and others
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 66
-
Performance4.5 out of 5 stars 56
-
Story4.5 out of 5 stars 56
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
4 out of 5 stars
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
-
Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 144
-
Performance4.5 out of 5 stars 117
-
Story4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
-
5 out of 5 stars
-
Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
-
Who
- The A Method for Hiring
- By: Geoff Smart, Randy Street
- Narrated by: Patrick Lawlor
- Length: 4 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,503
-
Performance4.5 out of 5 stars 1,228
-
Story4.5 out of 5 stars 1,218
Geoff Smart and Randy Street offer a simple, four-step method for hiring with confidence, designed for everyone from the CEO on down. Who shows you how to avoid the most common pitfalls of hiring, how to identify "A Players" - people who can perform their job better than 90 percent of the candidates in their field - and how to make sure the best candidate will be excited to join your organization.
-
4 out of 5 stars
-
Great book but need PDF of Scorecard material
- By Nancy Walsh on 10-17-12
By: Geoff Smart, and others
-
The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 142
-
Performance4.5 out of 5 stars 108
-
Story4.5 out of 5 stars 106
The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
-
5 out of 5 stars
-
Good overview about Amazon
- By MrsSnuggs0512 on 06-05-24
By: John Rossman, and others
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 44
-
Story4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
5 out of 5 stars
-
great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 996
-
Performance4.5 out of 5 stars 870
-
Story4.5 out of 5 stars 867
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- By ala on 08-03-14
By: David Newman