Marketing 6.0
The Future Is Immersive
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Marketing 6.0
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Narrado por:
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Graham Rowat
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Listeners will learn about: the building blocks of metamarketing; Generation Z and Generation Alpha and the technologies they use daily; how to tap into metaverses and extended reality; and the potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
- De Xavier Foley en 02-08-18
De: Andrew Aziz
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 8,613
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Narración:4.5 out of 5 stars 7,417
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Historia4.5 out of 5 stars 7,384
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
-
Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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How to Outsmart the Credit Bureaus
- De: Corey P Smith
- Narrado por: Dave Wright
- Duración: 2 h y 57 m
- Versión completa
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General5 out of 5 stars 303
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Narración:4.5 out of 5 stars 246
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Historia4.5 out of 5 stars 244
This book is full of unknown information that has never been released to the public. It contains detailed information about the credit bureaus and how their database operates. Anyone who has good or bad credit should listen to this book. This book takes an inside look at the tactics that can be used for individuals seeking to get ahead in life without the use of credit repair or debt consolidation companies. If you ever wanted to know about the secrets of the credit bureaus, I stress that you listen to this book.
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5 out of 5 stars
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helpful!!
- De Karen kennedy en 01-10-19
De: Corey P Smith
-
Understanding Bank Crises and Contagion
- De: Kathleen Day, The Great Courses
- Narrado por: Kathleen Day
- Duración: 2 h y 58 m
- Grabación Original
-
General4 out of 5 stars 12
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Narración:4 out of 5 stars 11
-
Historia4.5 out of 5 stars 11
What causes a bank to fail? The most basic explanation is simply that it runs out of money. But there are a lot of ways for banks to lose money, and understanding what causes these institutional failures can help you get a clearer picture of economic perils in our current moment.
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3 out of 5 stars
-
Good Introduction
- De Gilbert M. Stack en 04-01-25
De: Kathleen Day, y otros
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
-
General5 out of 5 stars 5,137
-
Narración:5 out of 5 stars 4,423
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Historia5 out of 5 stars 4,368
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
-
You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
-
Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
-
General4.5 out of 5 stars 1,521
-
Narración:4.5 out of 5 stars 1,470
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Historia4.5 out of 5 stars 1,469
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
-
How to Achieve Financial Independence and Retire Early
- De: JD Roth, The Great Courses
- Narrado por: JD Roth
- Duración: 4 h y 39 m
- Grabación Original
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General4.5 out of 5 stars 1,709
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Narración:4.5 out of 5 stars 1,492
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Historia4.5 out of 5 stars 1,476
In this audiobook, Roth takes you inside the trending world of financial independence and early retirement, giving you the tools both to achieve financial independence and to improve the quality of your everyday life. You'll explore the ins and outs of the "FIRE movement", a collection of ideas and habits that allow people to manage their money so they can quit working while they're young. You'll consider the shockingly simple math behind financial freedom.
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1 out of 5 stars
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I expected more from a great courses audio book
- De Tony en 03-07-21
De: JD Roth, y otros
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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1 out of 5 stars
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Very disappointing
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Marketing 4.0
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
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Kellogg on Marketing (3rd Edition)
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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2 out of 5 stars
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No pdf
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Marketing Artificial Intelligence
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Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.
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5 out of 5 stars
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Awesome
- De Felipe Gonzalez en 01-10-24
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- De: Robert W. Bly
- Narrado por: Barry Abrams
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General4 out of 5 stars 15
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Historia4 out of 5 stars 12
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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3 out of 5 stars
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I don't like the narrator.
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Digital Marketing for Beginners 2024
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- De: Maxwell Cyberstein
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In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.
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5 out of 5 stars
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Up to date and full of the good stuff!!
- De just a little speck en 03-30-24
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Marketing 5.0
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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1 out of 5 stars
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Very disappointing
- De TerrisThompson en 01-24-23
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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
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- Narrado por: Tim Andres Pabon
- Duración: 17 h y 36 m
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General4.5 out of 5 stars 6
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Narración:4.5 out of 5 stars 6
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Historia4 out of 5 stars 6
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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2 out of 5 stars
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Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.
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3 out of 5 stars
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I don't like the narrator.
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5 out of 5 stars
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Up to date and full of the good stuff!!
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Social Media Marketing for Beginners 2025
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General4 out of 5 stars 54
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Narración:4 out of 5 stars 36
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Historia3.5 out of 5 stars 36
Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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1 out of 5 stars
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Did AI just read a whole book written by chatGPT?
- De Surprised, not surprised. en 05-23-23
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
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General4.5 out of 5 stars 6
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Narración:5 out of 5 stars 5
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Historia4.5 out of 5 stars 5
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
De: Harvard Business Review, y otros
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Marketing 5.0
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General3.5 out of 5 stars 5
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Narración:3.5 out of 5 stars 3
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Historia3.5 out of 5 stars 3
Com sua habilidade de tornar os grandes temas do marketing claros para o grande público, Philip Kotler mostra neste livro como as novas tecnologias podem criar valor, atender às necessidades dos clientes e fazer a diferença no mundo. Atento às transformações sociais e tecnológicas da última década, ele explica como integrar a evolução digital às drásticas mudanças de comportamento dos consumidores, tratando de temas como o futuro da experiência do cliente, inteligência artificial para automação de marketing e ativismo corporativo.
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1 out of 5 stars
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Bt far the worst voice performance i've heard
- De Cliente Kindle en 10-30-23
De: Philip Kotler, y otros
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 402
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Narración:4.5 out of 5 stars 313
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Historia4.5 out of 5 stars 309
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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Reimagining Operational Excellence
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- Narrado por: Brian Telestai
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General1 out of 5 stars 1
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Narración:1 out of 5 stars 1
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Historia1 out of 5 stars 1
World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.
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1 out of 5 stars
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Too theoretical and ideological
- De Amazon Customer en 01-09-25
De: Philip Kotler, y otros
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- De: Gary Vaynerchuk
- Narrado por: John Hopkinson
- Duración: 5 h y 41 m
- Versión completa
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General4.5 out of 5 stars 46
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Narración:4.5 out of 5 stars 43
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Historia4.5 out of 5 stars 43
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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2 out of 5 stars
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Deceptively outdated, don’t waste time or money
- De Tim en 12-05-23
De: Gary Vaynerchuk
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Marketing 4.0 (Spanish Edition)
- De: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
- Narrado por: Por confirmar
- Duración: 5 h y 50 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiper informado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel a las marcas.
De: Iwan Setiawan, y otros
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,268
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Narración:4.5 out of 5 stars 3,604
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Historia4.5 out of 5 stars 3,558
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- De: Mark Jeffery
- Narrado por: Jim Meskemin
- Duración: 9 h y 35 m
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General4.5 out of 5 stars 22
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Narración:4.5 out of 5 stars 17
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How organizations can deliver significant performance gains through strategic investment in marketing.
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4 out of 5 stars
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Dated but contains solid information
- De Patrick en 10-18-20
De: Mark Jeffery
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Duración: 8 h y 2 m
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General4.5 out of 5 stars 14,235
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Narración:4.5 out of 5 stars 12,402
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Historia4.5 out of 5 stars 12,331
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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3 out of 5 stars
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85% fluff and 15% value.
- De Michael Bowie en 04-09-18
De: Gary Vaynerchuk
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 734
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Narración:4.5 out of 5 stars 574
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Historia4.5 out of 5 stars 566
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
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Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,137
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Narración:5 out of 5 stars 4,423
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Historia5 out of 5 stars 4,368
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib