Marketing 4.0
Moving from Traditional to Digital
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Marketing 4.0
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Narrado por:
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Jonathan Todd Ross
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Marketing has changed forever - this is what comes next.
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand - and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
©2016 Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (P)2019 Gildan MediaLos oyentes también disfrutaron...
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,142
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Narración:5 out of 5 stars 4,427
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Historia5 out of 5 stars 4,372
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Exactly What to Say
- The Magic Words for Influence and Impact
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 1 h y 14 m
- Versión completa
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General4.5 out of 5 stars 11,696
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Narración:4.5 out of 5 stars 9,820
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Historia4.5 out of 5 stars 9,728
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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4 out of 5 stars
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Handful of Good Scripts
- De A. Yoshida en 05-28-18
De: Phil M. Jones
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- De: Alexander Chernev, Philip Kotler
- Narrado por: Tim Andres Pabon
- Duración: 17 h y 36 m
- Versión completa
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General4.5 out of 5 stars 6
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Narración:4.5 out of 5 stars 6
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Historia4 out of 5 stars 6
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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2 out of 5 stars
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No pdf
- De moe en 11-21-24
De: Alexander Chernev, y otros
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
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General4.5 out of 5 stars 2,328
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Narración:4.5 out of 5 stars 1,908
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Historia4.5 out of 5 stars 1,896
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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5 out of 5 stars
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Use the Audible Speed Feature!
- De Sand en 05-30-21
Lo que los oyentes dicen sobre Marketing 4.0
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 04-25-23
Great book!
The strategies and information offered in this book can be useful to understand many markets nowadays. Even though this book was published in 2016, not all markets are the same and many of the ideas presented in this book can still be of great use in many parts of the world.
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Total5 out of 5 stars
- mathew chandy
- 09-10-19
exceptional
the book is excellent. helped me understand all the things that we were not doing in marketing
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- IPG, Inc.
- 11-03-19
Easy book with some good information.
it's a good book overall with general advice and information. A good read for starters in this area of marketing. Like any book, it will offer lessons for everyone to learn from.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Óscar Quiroz
- 11-09-20
Excelente, falta actualización
Me parece que es un libro que proporciona unas bases excelentes para el nuevo marketing digital, sin embargo creo que podría ser todavía mejor con datos más actualizados en una nueva versión!
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Xavier Rea
- 10-16-23
Very good book to refresh and updates concepts
This book shows in a very didactic way how the marketing world has been and continues to evolve.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Veaceslav Jolobenco
- 11-21-23
Listen to it while working out
Great book covering all aspects of the digital marketing. Was hoping to hear a little bit more about customer big data mining but that’s okay.
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Total2 out of 5 stars
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Ejecución4 out of 5 stars
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Historia2 out of 5 stars
- Anonymous User
- 10-22-24
Outdated in 2024
I listened to this book because it was included in Audible subscription. Expected to find some good ideas from the marketing mastermind.
But ca 8 years old, this information is already outdated in 2024. As a marketer, I got no good tips or reminders of precious info that I can implement i my work. Frankly, it gives a vibe of "written by old men for old men," a good example is a chapter on "Why it's important to market to women and youth."
It's a very topline overview and in 2024 reflects how fast the (marketing) world is changing.
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Total2 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Ayman Abouseif
- 05-03-21
No wow factor
I can’t say that I disagree with the principles discussed in this book but I can certainly say that I didn’t learn much either.
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