
Marketing 5.0
Technology for Humanity
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Narrado por:
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Steve Menasche
Acerca de esta escucha
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
©2021 John Wiley & Sons, Inc. (P)2021 Gildan MediaLos oyentes también disfrutaron...
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In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we hear about their demise, it often seems inevitable - a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains.
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Very very inspirational to me.
- De Fábio en 06-12-17
De: Charles A. O'Reilly III, y otros
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
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General
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Out-Innovate
- How Global Entrepreneurs - from Delhi to Detroit - Are Rewriting the Rules of Silicon Valley
- De: Alexandre Lazarow
- Narrado por: Dennis Boutsikaris, Alexandre Lazarow
- Duración: 7 h y 42 m
- Versión completa
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As venture capitalist Alexandre Lazarow shows in this insightful and instructive book, this Silicon Valley "gospel" is due for a refresh - and it comes from what he calls the "frontier", the growing constellation of startup ecosystems, outside of the Valley and other major economic centers, that now stretches across the globe. The frontier is a truly different world where startups often must cope with political or economic instability and lack of infrastructure, and where there might be little or no access to angel investors, venture capitalists, or experienced employee pools.
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Great material for SF and Frontier entrepreneurs!
- De Brett Fulmer en 04-15-20
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exceptional
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
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Com sua habilidade de tornar os grandes temas do marketing claros para o grande público, Philip Kotler mostra neste livro como as novas tecnologias podem criar valor, atender às necessidades dos clientes e fazer a diferença no mundo. Atento às transformações sociais e tecnológicas da última década, ele explica como integrar a evolução digital às drásticas mudanças de comportamento dos consumidores, tratando de temas como o futuro da experiência do cliente, inteligência artificial para automação de marketing e ativismo corporativo.
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Bt far the worst voice performance i've heard
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Not Volume 2
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
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Marketing 6.0
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exceptional
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Series of Anecdotes Without Any Actionable Insight
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Marketing 5.0
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Bt far the worst voice performance i've heard
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Good content, but hated the constant sell
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YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
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Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
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How to Change Someone You Love
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If you're tired of watching your spouse, child, relative, or best friend go downhill, dragging you with them, How to Change Someone You Love will help you turn their lives around. You don't have to endure behavior that is unhealthy, abusive, possibly deadly, and that threatens to unravel relationships. You can change it. Many books will tell you that you can't change anyone. They advise you not to even try. The problem is, they ignore the tremendous power you actually have to change people.
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Straightforward, helpful, empowering book
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Time Wise
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High achievers definitely approach their workday differently. This book gives access to the secrets and strategies they've found for making things work. Time Wise goes deeper and unveils some of the more counterintuitive but effective methods that boost your productivity. Some of the high achievers featured, along with their personal strategies, include Adam Alter setting systems instead of goals, Rita McGrath who consults her own personal board of directors, Jake Knapp who focuses on the one important thing of the day and Oliver Burkeman's approach to beating the to-do list.
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Friendship. Simplicity. Love. Value. Faith. Solitude. Money. Fear. Hope. Purpose. Dr. Meg Meeker has seen mothers struggle with these 10 issues for the past 25 years, and she has also learned how to help them live less stressful, happier, more fulfilling lives. The Ten Habits of Happy Mothers will show women how to reduce loneliness, anxiety, depression, and low self-esteem by inspiring women to embrace more positive emotions and habits.
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Recommend the book but had hard time listening to
- De Kaletra Dispennett en 12-25-16
De: Meg Meeker M.D.
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The 22 Immutable Laws of Marketing
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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The Art of Impossible
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Best-selling author and peak performance expert Steven Kotler decodes the secrets of those elite performers - athletes, artists, scientists, CEOs, and more - who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?
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The power of this book is IMMENSE. One of a kind.
- De TL en 01-23-21
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Kellogg on Marketing (3rd Edition)
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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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No pdf
- De moe en 11-21-24
De: Alexander Chernev, y otros
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HBR's 10 Must Reads on Strategic Marketing
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If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
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Love Yourself Like Your Life Depends on It
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- Duración: 4 h y 6 m
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General
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I almost didn’t publish Love Yourself Like Your Life Depends on It. Here I was, a CEO who’d fallen apart after his company failed, writing a book about how loving himself saved him. I thought I’d be a laughingstock and my career would be finished. But I stepped through the fears and shared my truth with the world. The book went viral. Amazing people all over bought copies for friends and family. For some, this book saved their lives. For others, it was the first time they ever loved themselves.
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medium to cold
- De birder en 01-26-20
De: Kamal Ravikant
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Free to Focus
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- Duración: 4 h y 50 m
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Most think productivity is just about getting more done at a faster speed. But it's not. Productivity is about getting the right things done. New York Times best-selling author Michael Hyatt has created a total productivity system that's much more than endless box checking. Proven by more than 25,000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life.
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Written for business people, not for busy mom
- De moon light en 09-22-19
De: Michael Hyatt
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Stay True
- A Memoir
- De: Hua Hsu
- Narrado por: Hua Hsu
- Duración: 5 h y 28 m
- Versión completa
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In the eyes of eighteen-year-old Hua Hsu, the problem with Ken—with his passion for Dave Matthews, Abercrombie & Fitch, and his fraternity—is that he is exactly like everyone else. Ken, whose Japanese American family has been in the United States for generations, is mainstream; for Hua, the son of Taiwanese immigrants, who makes ’zines and haunts Bay Area record shops, Ken represents all that he defines himself in opposition to. The only thing Hua and Ken have in common is that, however they engage with it, American culture doesn’t seem to have a place for either of them.
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At the end, this book is about friendships
- De rosalinda lam en 10-31-22
De: Hua Hsu
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
Lo que los oyentes dicen sobre Marketing 5.0
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Joyce
- 12-16-22
Insightful and such a refresher!
I really liked how this book was a reminder of everything I have been learning in marketing throughout my career and university years, while also updating the information I have.
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- TheMachineOfSorts
- 07-31-23
Great overview of digital changes in marketing
Woke? What does that even mean? This book was very well done and represents the digital transformation very well. Political? If by political you mean business related marketing dialog than maybe? If you are interested in multichannel marketing and how new tech impacts marketing, give this one a listen. Marketing IS boring, so the content can be dry, but this is a solid foundational book. Put that in your pipe and woke it.
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- Amazon Customer
- 02-23-23
Thoroughly enjoyed this book
Did not see any “woke” or “liberal” themes, this book does a great job of explaining the future of marketing through the digital lease. Great insights that really made me think about how marketing has and will continue to evolve with new technologies. Would recommend to anybody wanting to get into marketing in the 21st century.
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- Ariadna Martinez
- 10-23-23
Muy actual
Cubrió bastante conocimiento de marketing, junto con lo más actual en tecnología, muy completo para consultar
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- TerrisThompson
- 01-24-23
Very disappointing
This book came highly recommend. So, I stuck with it. The first four chapters are primarily liberal/woke nonsense. Also, this book isn’t helpful. Unless you run a massive corporation this book wasn’t written for you. If you are a new/small business then this book was not written for you. The 3.0 version was the recommended book however, I thought that reading the latest version would be more useful. At this point I wouldn’t read 3.0 or any other books by these authors.
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- Karen Fitch
- 04-30-23
Lots of bias
I had great hopes for this book but it has so much political bias about “the rich”, environmental, ect.
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- chris
- 05-04-23
Boring 5.0
Sounds like it was written by AI. Narrator was not fun to listen too. Threw in the towel with 4 hours left
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