Marketing 5.0
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Marketing 5.0
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Narrado por:
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Steve Menasche
Acerca de esta escucha
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
©2021 John Wiley & Sons, Inc. (P)2021 Gildan MediaLos oyentes también disfrutaron...
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5 out of 5 stars
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exceptional
- De mathew chandy en 09-10-19
De: Philip Kotler, y otros
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 402
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Narración:4.5 out of 5 stars 313
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Historia4.5 out of 5 stars 309
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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Social Media Marketing for Beginners 2025
- The #1 Guide to Conquer the Social Media World, Make Money Online and Learn the Latest Tips on Facebook, Youtube, Instagram, Twitter & SEO
- De: Jonathan Page
- Narrado por: Tom Brooks
- Duración: 3 h y 9 m
- Versión completa
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General4 out of 5 stars 54
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Narración:4 out of 5 stars 36
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Historia3.5 out of 5 stars 36
Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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1 out of 5 stars
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Did AI just read a whole book written by chatGPT?
- De Surprised, not surprised. en 05-23-23
De: Jonathan Page
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,273
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Narración:4.5 out of 5 stars 3,609
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Historia4.5 out of 5 stars 3,563
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
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General4.5 out of 5 stars 1,281
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Narración:4.5 out of 5 stars 1,093
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Historia4.5 out of 5 stars 1,079
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
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3 out of 5 stars
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Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
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How to Change Someone You Love
- Four Steps to Help You Help Them
- De: Brad Lamm
- Narrado por: Brad Lamm
- Duración: 7 h y 40 m
- Versión completa
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General3 out of 5 stars 15
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Narración:4 out of 5 stars 5
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Historia4 out of 5 stars 5
If you're tired of watching your spouse, child, relative, or best friend go downhill, dragging you with them, How to Change Someone You Love will help you turn their lives around. You don't have to endure behavior that is unhealthy, abusive, possibly deadly, and that threatens to unravel relationships. You can change it. Many books will tell you that you can't change anyone. They advise you not to even try. The problem is, they ignore the tremendous power you actually have to change people.
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5 out of 5 stars
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Straightforward, helpful, empowering book
- De Jami en 01-11-10
De: Brad Lamm
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Time Wise
- De: Amantha Imber
- Narrado por: Amantha Imber
- Duración: 7 h y 55 m
- Versión completa
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General3 out of 5 stars 2
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
High achievers definitely approach their workday differently. This book gives access to the secrets and strategies they've found for making things work. Time Wise goes deeper and unveils some of the more counterintuitive but effective methods that boost your productivity. Some of the high achievers featured, along with their personal strategies, include Adam Alter setting systems instead of goals, Rita McGrath who consults her own personal board of directors, Jake Knapp who focuses on the one important thing of the day and Oliver Burkeman's approach to beating the to-do list.
De: Amantha Imber
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The Art of Impossible
- A Peak Performance Primer
- De: Steven Kotler
- Narrado por: Fred Sanders
- Duración: 9 h y 17 m
- Versión completa
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General5 out of 5 stars 2,044
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Narración:5 out of 5 stars 1,731
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Historia5 out of 5 stars 1,716
Best-selling author and peak performance expert Steven Kotler decodes the secrets of those elite performers - athletes, artists, scientists, CEOs, and more - who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?
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5 out of 5 stars
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The power of this book is IMMENSE. One of a kind.
- De TL en 01-23-21
De: Steven Kotler
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Free to Focus
- A Total Productivity System to Achieve More by Doing Less
- De: Michael Hyatt
- Narrado por: Michael Hyatt
- Duración: 4 h y 50 m
- Versión completa
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General4.5 out of 5 stars 1,340
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Narración:4.5 out of 5 stars 1,123
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Historia4.5 out of 5 stars 1,114
Most think productivity is just about getting more done at a faster speed. But it's not. Productivity is about getting the right things done. New York Times best-selling author Michael Hyatt has created a total productivity system that's much more than endless box checking. Proven by more than 25,000 professionals, this system helps overwhelmed leaders achieve what matters most so they can succeed at both work and life.
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3 out of 5 stars
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Written for business people, not for busy mom
- De moon light en 09-22-19
De: Michael Hyatt
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Love Yourself Like Your Life Depends on It
- De: Kamal Ravikant
- Narrado por: Kamal Ravikant
- Duración: 4 h y 6 m
- Versión completa
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General4.5 out of 5 stars 1,900
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Narración:4.5 out of 5 stars 1,631
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Historia4.5 out of 5 stars 1,620
I almost didn’t publish Love Yourself Like Your Life Depends on It. Here I was, a CEO who’d fallen apart after his company failed, writing a book about how loving himself saved him. I thought I’d be a laughingstock and my career would be finished. But I stepped through the fears and shared my truth with the world. The book went viral. Amazing people all over bought copies for friends and family. For some, this book saved their lives. For others, it was the first time they ever loved themselves.
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3 out of 5 stars
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medium to cold
- De birder en 01-26-20
De: Kamal Ravikant
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Stay True
- A Memoir
- De: Hua Hsu
- Narrado por: Hua Hsu
- Duración: 5 h y 28 m
- Versión completa
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General4.5 out of 5 stars 538
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Narración:4.5 out of 5 stars 459
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Historia4.5 out of 5 stars 458
In the eyes of eighteen-year-old Hua Hsu, the problem with Ken—with his passion for Dave Matthews, Abercrombie & Fitch, and his fraternity—is that he is exactly like everyone else. Ken, whose Japanese American family has been in the United States for generations, is mainstream; for Hua, the son of Taiwanese immigrants, who makes ’zines and haunts Bay Area record shops, Ken represents all that he defines himself in opposition to. The only thing Hua and Ken have in common is that, however they engage with it, American culture doesn’t seem to have a place for either of them.
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5 out of 5 stars
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At the end, this book is about friendships
- De rosalinda lam en 10-31-22
De: Hua Hsu
Lo que los oyentes dicen sobre Marketing 5.0
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Joyce
- 12-16-22
Insightful and such a refresher!
I really liked how this book was a reminder of everything I have been learning in marketing throughout my career and university years, while also updating the information I have.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- TheMachineOfSorts
- 07-31-23
Great overview of digital changes in marketing
Woke? What does that even mean? This book was very well done and represents the digital transformation very well. Political? If by political you mean business related marketing dialog than maybe? If you are interested in multichannel marketing and how new tech impacts marketing, give this one a listen. Marketing IS boring, so the content can be dry, but this is a solid foundational book. Put that in your pipe and woke it.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 02-23-23
Thoroughly enjoyed this book
Did not see any “woke” or “liberal” themes, this book does a great job of explaining the future of marketing through the digital lease. Great insights that really made me think about how marketing has and will continue to evolve with new technologies. Would recommend to anybody wanting to get into marketing in the 21st century.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ariadna Martinez
- 10-23-23
Muy actual
Cubrió bastante conocimiento de marketing, junto con lo más actual en tecnología, muy completo para consultar
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- TerrisThompson
- 01-24-23
Very disappointing
This book came highly recommend. So, I stuck with it. The first four chapters are primarily liberal/woke nonsense. Also, this book isn’t helpful. Unless you run a massive corporation this book wasn’t written for you. If you are a new/small business then this book was not written for you. The 3.0 version was the recommended book however, I thought that reading the latest version would be more useful. At this point I wouldn’t read 3.0 or any other books by these authors.
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esto le resultó útil a 1 persona
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Total1 out of 5 stars
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Ejecución3 out of 5 stars
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Historia1 out of 5 stars
- Karen Fitch
- 04-30-23
Lots of bias
I had great hopes for this book but it has so much political bias about “the rich”, environmental, ect.
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Total2 out of 5 stars
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Ejecución3 out of 5 stars
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Historia1 out of 5 stars
- chris
- 05-04-23
Boring 5.0
Sounds like it was written by AI. Narrator was not fun to listen too. Threw in the towel with 4 hours left
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