Marketing 6.0
The Future Is Immersive
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Marketing 6.0
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Narrado por:
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Graham Rowat
Acerca de esta escucha
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Listeners will learn about: the building blocks of metamarketing; Generation Z and Generation Alpha and the technologies they use daily; how to tap into metaverses and extended reality; and the potential obstacles and solutions for creating a more interactive and immersive experience.
Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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Marketing 5.0
- Technology for Humanity
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
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General4 out of 5 stars 65
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Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 52
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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1 out of 5 stars
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Very disappointing
- De TerrisThompson en 01-24-23
De: Philip Kotler, y otros
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Marketing 4.0
- Moving from Traditional to Digital
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Jonathan Todd Ross
- Duración: 4 h y 48 m
- Versión completa
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General4.5 out of 5 stars 127
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Narración:4.5 out of 5 stars 100
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Historia4.5 out of 5 stars 100
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
- De mathew chandy en 09-10-19
De: Philip Kotler, y otros
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- De: Alexander Chernev, Philip Kotler
- Narrado por: Tim Andres Pabon
- Duración: 17 h y 36 m
- Versión completa
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General4.5 out of 5 stars 6
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Narración:4.5 out of 5 stars 6
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Historia4 out of 5 stars 6
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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2 out of 5 stars
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No pdf
- De moe en 11-21-24
De: Alexander Chernev, y otros
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Marketing Artificial Intelligence
- AI, Marketing, and the Future of Business
- De: Paul Roetzer, Mike Kaput
- Narrado por: Paul Roetzer
- Duración: 6 h y 57 m
- Versión completa
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General4.5 out of 5 stars 23
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Narración:4.5 out of 5 stars 19
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Historia4.5 out of 5 stars 19
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.
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5 out of 5 stars
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Awesome
- De Felipe Gonzalez en 01-10-24
De: Paul Roetzer, y otros
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 8 h y 49 m
- Versión completa
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General4 out of 5 stars 15
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Narración:4 out of 5 stars 12
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Historia4 out of 5 stars 12
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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3 out of 5 stars
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I don't like the narrator.
- De Jerome A Brown en 03-16-20
De: Robert W. Bly
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Social Media Marketing for Beginners 2025
- The #1 Guide to Conquer the Social Media World, Make Money Online and Learn the Latest Tips on Facebook, Youtube, Instagram, Twitter & SEO
- De: Jonathan Page
- Narrado por: Tom Brooks
- Duración: 3 h y 9 m
- Versión completa
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General4 out of 5 stars 54
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Narración:4 out of 5 stars 36
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Historia3.5 out of 5 stars 36
Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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1 out of 5 stars
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Did AI just read a whole book written by chatGPT?
- De Surprised, not surprised. en 05-23-23
De: Jonathan Page
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Marketing 5.0
- Technology for Humanity
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
-
General4 out of 5 stars 65
-
Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 52
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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1 out of 5 stars
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Very disappointing
- De TerrisThompson en 01-24-23
De: Philip Kotler, y otros
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Marketing 4.0
- Moving from Traditional to Digital
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Jonathan Todd Ross
- Duración: 4 h y 48 m
- Versión completa
-
General4.5 out of 5 stars 127
-
Narración:4.5 out of 5 stars 100
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Historia4.5 out of 5 stars 100
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
- De mathew chandy en 09-10-19
De: Philip Kotler, y otros
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Kellogg on Marketing (3rd Edition)
- The Marketing Faculty of the Kellogg School of Management
- De: Alexander Chernev, Philip Kotler
- Narrado por: Tim Andres Pabon
- Duración: 17 h y 36 m
- Versión completa
-
General4.5 out of 5 stars 6
-
Narración:4.5 out of 5 stars 6
-
Historia4 out of 5 stars 6
From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
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2 out of 5 stars
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No pdf
- De moe en 11-21-24
De: Alexander Chernev, y otros
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Marketing Artificial Intelligence
- AI, Marketing, and the Future of Business
- De: Paul Roetzer, Mike Kaput
- Narrado por: Paul Roetzer
- Duración: 6 h y 57 m
- Versión completa
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General4.5 out of 5 stars 23
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Narración:4.5 out of 5 stars 19
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Historia4.5 out of 5 stars 19
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.
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5 out of 5 stars
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Awesome
- De Felipe Gonzalez en 01-10-24
De: Paul Roetzer, y otros
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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 8 h y 49 m
- Versión completa
-
General4 out of 5 stars 15
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Narración:4 out of 5 stars 12
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Historia4 out of 5 stars 12
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
-
3 out of 5 stars
-
I don't like the narrator.
- De Jerome A Brown en 03-16-20
De: Robert W. Bly
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Social Media Marketing for Beginners 2025
- The #1 Guide to Conquer the Social Media World, Make Money Online and Learn the Latest Tips on Facebook, Youtube, Instagram, Twitter & SEO
- De: Jonathan Page
- Narrado por: Tom Brooks
- Duración: 3 h y 9 m
- Versión completa
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General4 out of 5 stars 54
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Narración:4 out of 5 stars 36
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Historia3.5 out of 5 stars 36
Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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1 out of 5 stars
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Did AI just read a whole book written by chatGPT?
- De Surprised, not surprised. en 05-23-23
De: Jonathan Page
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 400
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Narración:4.5 out of 5 stars 311
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Historia4.5 out of 5 stars 307
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- De: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, y otros
- Narrado por: Bernard Setaro Clark, Susan Larkin
- Duración: 6 h y 48 m
- Versión completa
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General4.5 out of 5 stars 6
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Narración:5 out of 5 stars 5
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Historia4.5 out of 5 stars 5
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
De: Harvard Business Review, y otros
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,264
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Narración:4.5 out of 5 stars 3,600
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Historia4.5 out of 5 stars 3,554
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Reimagining Operational Excellence
- Inspirations from Asia
- De: Philip Kotler, Hermawan Kartajaya, Jacky Mussry
- Narrado por: Brian Telestai
- Duración: 8 h y 27 m
- Versión completa
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General1 out of 5 stars 1
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Narración:1 out of 5 stars 1
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Historia1 out of 5 stars 1
World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.
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1 out of 5 stars
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Too theoretical and ideological
- De Amazon Customer en 01-09-25
De: Philip Kotler, y otros
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Marketing 4.0 (Spanish Edition)
- De: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
- Narrado por: Por confirmar
- Duración: 5 h y 50 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la forma de llegar a nuestros clientes. El cliente de hoy tiene unos hábitos diferentes al de hace unos años: está hiper informado, hiperconectado, ama las empresas honestas y éticas, no compra sin antes comparar, confía en las experiencias de otros consumidores y es infiel a las marcas.
De: Iwan Setiawan, y otros
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HBR's 10 Must Reads on Managing Yourself, Vol. 2
- HBR's 10 Must Reads Series
- De: Harvard Business Review
- Narrado por: Steve Menasche, Teri Schnaubelt
- Duración: 4 h y 57 m
- Versión completa
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General3.5 out of 5 stars 18
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Narración:4 out of 5 stars 15
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Historia3.5 out of 5 stars 14
Get more of the management ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go - both short and long term; find fulfillment in your work; and prepare for your next opportunity.
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2 out of 5 stars
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Not Volume 2
- De Amazon Customer en 05-30-21
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- De: Mark Jeffery
- Narrado por: Jim Meskemin
- Duración: 9 h y 35 m
- Versión completa
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General4.5 out of 5 stars 22
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Narración:4.5 out of 5 stars 17
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Historia4 out of 5 stars 16
How organizations can deliver significant performance gains through strategic investment in marketing.
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4 out of 5 stars
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Dated but contains solid information
- De Patrick en 10-18-20
De: Mark Jeffery
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Marketing 5.0
- Tecnologia para a humanidade
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Fabricio Silva
- Duración: 7 h y 41 m
- Versión completa
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General3.5 out of 5 stars 5
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Narración:3.5 out of 5 stars 3
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Historia3.5 out of 5 stars 3
Com sua habilidade de tornar os grandes temas do marketing claros para o grande público, Philip Kotler mostra neste livro como as novas tecnologias podem criar valor, atender às necessidades dos clientes e fazer a diferença no mundo. Atento às transformações sociais e tecnológicas da última década, ele explica como integrar a evolução digital às drásticas mudanças de comportamento dos consumidores, tratando de temas como o futuro da experiência do cliente, inteligência artificial para automação de marketing e ativismo corporativo.
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1 out of 5 stars
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Bt far the worst voice performance i've heard
- De Cliente Kindle en 10-30-23
De: Philip Kotler, y otros
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Duración: 8 h y 2 m
- Versión completa
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General4.5 out of 5 stars 14,234
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Narración:4.5 out of 5 stars 12,401
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Historia4.5 out of 5 stars 12,330
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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3 out of 5 stars
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85% fluff and 15% value.
- De Michael Bowie en 04-09-18
De: Gary Vaynerchuk
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- De: Gary Vaynerchuk
- Narrado por: John Hopkinson
- Duración: 5 h y 41 m
- Versión completa
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General4.5 out of 5 stars 45
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Narración:4.5 out of 5 stars 42
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Historia4.5 out of 5 stars 42
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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2 out of 5 stars
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Deceptively outdated, don’t waste time or money
- De Tim en 12-05-23
De: Gary Vaynerchuk
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Good Works!
- Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
- De: Philip Kotler, David Hessekiel, Nancy Lee
- Narrado por: Christine Marshall
- Duración: 7 h y 42 m
- Versión completa
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General4.5 out of 5 stars 4
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.
De: Philip Kotler, y otros
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
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General4.5 out of 5 stars 2,101
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Narración:4.5 out of 5 stars 1,738
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Historia4.5 out of 5 stars 1,718
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros