
Customer Data Platforms
Use People Data to Transform the Future of Marketing Engagement
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Sean Pratt
Acerca de esta escucha
Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.
Over the years, many of us have built byzantine "stacks" of various marketing and advertising technology in an attempt to deliver the fabled "right person, right message, right time" experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to understand the problems of managing customer data; understand what CDPs are and what they do (and don't do); organize and harmonize customer data for use in marketing; build a safe, compliant first-party data asset that your brand can use as fuel; and more.
©2021 Martin Kihn and Christopher B. O’Hara (P)2021 Gildan MediaLos oyentes también disfrutaron...
-
Marketing 5.0
- Technology for Humanity
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
-
General
-
Narración:
-
Historia
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
-
Very disappointing
- De TerrisThompson en 01-24-23
De: Philip Kotler, y otros
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Data Science for Business
- What You Need to Know About Data Mining and Data-Analytic Thinking
- De: Foster Provost, Tom Fawcett
- Narrado por: Benjamin Lange
- Duración: 12 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
-
-
What I Was Looking For
- De Sean en 05-20-22
De: Foster Provost, y otros
-
Converted
- The Data-Driven Way to Win Customers' Hearts
- De: Neil Hoyne
- Narrado por: Neil Hoyne
- Duración: 3 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.
-
-
Great
- De Amazon Customer en 05-26-23
De: Neil Hoyne
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- De: Nicolaj Siggelkow, Christian Terwiesch
- Narrado por: David Marantz
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
-
-
Elephant in the room
- De Earphone lover en 06-11-23
De: Nicolaj Siggelkow, y otros
-
Marketing 5.0
- Technology for Humanity
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
-
General
-
Narración:
-
Historia
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
-
Very disappointing
- De TerrisThompson en 01-24-23
De: Philip Kotler, y otros
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Data Science for Business
- What You Need to Know About Data Mining and Data-Analytic Thinking
- De: Foster Provost, Tom Fawcett
- Narrado por: Benjamin Lange
- Duración: 12 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
-
-
What I Was Looking For
- De Sean en 05-20-22
De: Foster Provost, y otros
-
Converted
- The Data-Driven Way to Win Customers' Hearts
- De: Neil Hoyne
- Narrado por: Neil Hoyne
- Duración: 3 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.
-
-
Great
- De Amazon Customer en 05-26-23
De: Neil Hoyne
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- De: Nicolaj Siggelkow, Christian Terwiesch
- Narrado por: David Marantz
- Duración: 6 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
-
-
Elephant in the room
- De Earphone lover en 06-11-23
De: Nicolaj Siggelkow, y otros
-
Venture Deals, 4th Edition
- Be Smarter than Your Lawyer and Venture Capitalist
- De: Brad Feld, Jason Mendelson
- Narrado por: Barry Abrams
- Duración: 11 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
The founders and driving force behind the Foundry Group - a venture capital firm focused on investing in early-stage information technology companies - Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds. The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.
-
-
Must read for entrepreneurs trying to raise fund
- De Max Lee en 07-29-20
De: Brad Feld, y otros
-
Why Startups Fail
- A New Roadmap for Entrepreneurial Success
- De: Tom Eisenmann
- Narrado por: Robert Fass
- Duración: 10 h y 52 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
-
-
Shades of gray between startup failure and success
- De Greg Fisher en 04-04-21
De: Tom Eisenmann
-
The Digital Transformation Playbook
- Rethink Your Business for the Digital Age
- De: David L. Rogers
- Narrado por: Paul Heitsch
- Duración: 9 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
-
-
Excellent!
- De Anonymous User en 05-18-19
De: David L. Rogers
-
Superfans
- The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business
- De: Pat Flynn
- Narrado por: Pat Flynn
- Duración: 5 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
-
-
Big Meh
- De Ray en 01-10-20
De: Pat Flynn
-
Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- De: Richard H. Thaler, Cass R. Sunstein
- Narrado por: Sean Pratt
- Duración: 11 h y 33 m
- Versión completa
-
General
-
Narración:
-
Historia
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
-
-
Doesn’t include a Pdf of the images the book calls out
- De John O'Connell en 08-03-21
De: Richard H. Thaler, y otros
-
The Metaverse
- And How It Will Revolutionize Everything
- De: Matthew Ball
- Narrado por: Luis Moreno
- Duración: 13 h y 38 m
- Versión completa
-
General
-
Narración:
-
Historia
The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.
-
-
Not a must read
- De Andrew en 08-09-22
De: Matthew Ball
-
Buy Then Build
- How Acquisition Entrepreneurs Outsmart the Startup Game
- De: Walker Deibel
- Narrado por: Roger Wayne
- Duración: 7 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there.
-
-
Don’t Pass on Reading This Book
- De Serenity Software en 03-07-20
De: Walker Deibel
-
The Basics and Beyond of Artificial Intelligence
- Unleashing the Potential of AI and Machine Learning for Unprecedented Business Success
- De: Quinn Parker
- Narrado por: KC Wayman
- Duración: 3 h y 36 m
- Versión completa
-
General
-
Narración:
-
Historia
Even though you have no prior knowledge about AI, this guide will let you explore the world of AI and how you can leverage the technology to improve decision-making, enhance efficiency, and boost sales—all while reaching out to more customers.
-
-
Basic without much real business insight
- De Shannon C Tassin en 11-17-23
De: Quinn Parker
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
-
-
doesnt teach you much
- De Kenneth en 06-07-20
De: Michael A. Cusumano, y otros
-
Designing Data-Intensive Applications
- The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
- De: Martin Kleppmann
- Narrado por: Benjamin Lange
- Duración: 20 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Author Martin Kleppmann helps you navigate the diverse data landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.
-
-
Must read for senior+ software engineers
- De Navid v en 05-29-21
De: Martin Kleppmann
-
Amp It Up
- Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
- De: Frank Slootman
- Narrado por: Daniel Henning, Frank Slootman
- Duración: 5 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading Data Domain and ServiceNow to exponential growth and the public market before that. In Amp It Up, he shares his leadership approach for the first time.
-
-
Must read
- De Patty Post en 01-29-22
De: Frank Slootman
-
The Win Without Pitching Manifesto
- De: Blair Enns
- Narrado por: Shannyn Lee
- Duración: 2 h y 30 m
- Versión completa
-
General
-
Narración:
-
Historia
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.
-
-
Thanks, Chris Do, for this one. A game changer.
- De A. Campbell en 07-15-19
De: Blair Enns
Relacionado con este tema
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
-
-
Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
-
Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
-
-
Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
-
-
doesnt teach you much
- De Kenneth en 06-07-20
De: Michael A. Cusumano, y otros
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
-
-
Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- De: Nicholas L. Johnson, Alex Moazed
- Narrado por: Jonathan Yen
- Duración: 10 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
-
-
Mostly notes for myself or highlights of the book
- De Gary H. en 11-16-17
De: Nicholas L. Johnson, y otros
-
Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
-
-
Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
-
-
doesnt teach you much
- De Kenneth en 06-07-20
De: Michael A. Cusumano, y otros
-
The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- De: John Rossman
- Narrado por: Christopher Lane
- Duración: 5 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
-
-
Very insightful, but quite boring
- De Riaan en 02-21-17
De: John Rossman
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
-
Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
-
Artificial Intelligence: 101 Things You Must Know Today About Our Future
- De: Lasse Rouhiainen
- Narrado por: Rodger Paxton
- Duración: 8 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
-
-
Completely useless
- De Joe V en 03-29-19
De: Lasse Rouhiainen
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- De: Tomasz Tunguz, Frank Bien
- Narrado por: James Patrick Cronin
- Duración: 5 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
-
-
Content marketing
- De Adam Winn en 12-22-16
De: Tomasz Tunguz, y otros
Lo que los oyentes dicen sobre Customer Data Platforms
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- Amelia Dailey
- 12-30-22
A technical book that reads like a novel
The approach to this marketing technology book is very much like a well written biography!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Page
- 01-08-22
Timely, perhaps prescient, guide to the customer data management landscape
As a data-driven marketer completing an advanced degree in data analytics, I think this is a comprehensive and up-to-the-minute reference to the field, with an insightful, balanced, and forward-looking assessment of the state of customer data as it relates to marketing and beyond( i.e. the broader customer experience). Packed with actionable strategy and accessible frameworks for thinking about and managing rapidly-changing and complex business data problems, this book is a “must read” for leaders engaged in tying “digital transformation” initiatives back to customer-centric growth.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña