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La guía completa del marketing viral [The Complete Guide to Viral Marketing]
- Narrated by: Juanjo Ramos
- Length: 42 mins
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La guía completa del marketing viral [The Complete Guide to Viral Marketing]
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Publisher's summary
El marketing viral es una forma de marketing en la que otros comparten su producto o servicio por ti. Con el marketing tradicional, normalmente eres tú la entidad que promociona tu marca. Con el marketing viral, tu marca gana tanto impulso que los propios clientes desempeñan un papel en la promoción. Se trata así de una estrategia de marketing o publicidad especialmente diseñada para ser compartida y promocionada por otras personas. Normalmente se realiza a través de las redes sociales, pero también puede darse a través del boca a boca. Su objetivo es inspirar auténtica curiosidad y entusiasmo por un producto o servicio debido a su creciente popularidad en Internet. De este modo, los clientes se convierten en promotores activos o embajadores de tu marca.
Si cada cliente convierte a su vez a múltiples clientes nuevos, y esos nuevos clientes continúan compartiendo tus productos, puedes lograr un crecimiento exponencial de valor incalculable. De ahí el término marketing viral, ya que se basa en la velocidad y la escala a la que se propaga una campaña de marketing.
Cualquier negocio en cualquier industria puede crear contenido viral. El marketing viral puede incluir vídeos, artículos, infografías, concursos o audios. La clave para una campaña exitosa es usar el formato y la estructura correctos para tu área de actividad y tus clientes. Si creas algo significativo, valioso y fácil de compartir, tu audiencia terminará promocionando tu marca po.
Please note: This audiobook is in Spanish.
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