Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

De: Ryan Holiday

Narrado por: Ryan Holiday

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

©2014 Ryan Holiday (P)2014 Gildan Media LLC

Reseñas de la Crítica

"Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." (Patrick Vlaskovits, coauthor of The Lean Entrepreneur)

"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." (Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth)

It is a good book

It is a good book to understand better the growth hacking. I recommend it. #growthhacker #marketing #internet #tagsgiving #sweepstakes

A wonderful, super practical listen!

I enjoyed the book very much. It gives a great understanding of what ‘Growth Hacker Marketung’ is, why it’s important and how it’s done well. The book is honest and gives real and relevant examples. I enjoyed it a lot!

solid

Quick listen that sparked some good ideas. Definitely found value from an ideas perspective. but the nature of the growth hacking beast is that a how-to will be irrelevant by the time you're done writing it.

zero fluff

100% value and zero fluff. listen to this one several times. well worth it. I'm going to implement this philosophy for one of my products.

Excellent Content

The content of this book is clear and well laid out. Great insights that are easy to comprehend and implement.

good, worth buying, but not wow!

Ryan, I'm surprised you didn't get more feedback from people about giving more examples outside of the tech world. Your own book was a good example but not enough . How does a plumber or an HVAC guy do it? How does a seamstress do it ? How does a restaurant do it? More examples that would have appeal to a broader audience I think would certainly have helped. Maybe that's good contact for blog posts later. None-the-less good book. I enjoy your work; worth the buy.

Awesome!

Thank you Ryan :) great work. This books was amazing. I love how it actually used the book as a MVP brilliant :) I was thinking about that during the lean start up. Awesome! I will be following and subscribing

Amazing book

Very good book. Easy to listen. Short and to the point with good tips. Amazing resources.

Old theme but very compelling

Well written with good examples. Idea has been around for 25 years but this book does a good job of motivating the reader to jump in.

Listen to this book!

This is a great book on growing your company by using untraditional methods that are proven to work.