Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
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Growth Hacker Marketing
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Narrado por:
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Ryan Holiday
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Ryan Holiday
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A primer on the future of PR, marketing, and advertising - now revised and updated with new case studies
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions - with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of start-ups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
©2018 Ryan Holiday (P)2019 Gildan MediaLos oyentes también disfrutaron...
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3 out of 5 stars
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I almost couldn’t make it through...
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How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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3 out of 5 stars
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Another Holiday marketing success, ironically .
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
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Courage Is Calling
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Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.
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The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”
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Brilliant book; Terrible Reader
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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5 out of 5 stars
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Wake up call
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In 2007, a short blogpost by Gawker Media outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker and its bankruptcy. Only later would the world learn that Gawker's demise was not incidental - it had been masterminded by Thiel.
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I almost couldn’t make it through...
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Perennial Seller
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General4.5 out of 5 stars 1,438
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How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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3 out of 5 stars
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Another Holiday marketing success, ironically .
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The 22 Immutable Laws of Marketing
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- Duración: 3 h y 6 m
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General4.5 out of 5 stars 2,101
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Narración:4.5 out of 5 stars 1,738
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Historia4.5 out of 5 stars 1,718
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
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Courage Is Calling
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Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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5 out of 5 stars
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Wake up call
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
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- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,012
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Narración:4.5 out of 5 stars 854
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Historia4.5 out of 5 stars 849
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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2 out of 5 stars
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Tough one
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Ego Is the Enemy
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"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
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2 out of 5 stars
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Disappointing. Thin, weak reading.
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Stillness Is the Key
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All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness - to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living.
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2 out of 5 stars
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Needs to be read by a professional voice talent
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Lives of the Stoics
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From the best-selling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience, and virtue. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known - and not so well-known - Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it.
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4 out of 5 stars
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Awful narration
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$100M Leads
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General5 out of 5 stars 3,325
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This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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5 out of 5 stars
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Better than $100M Offers, But Read Both in Order
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General4.5 out of 5 stars 6,916
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
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This Is Marketing
- You Can't Be Seen Until You Learn to See
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- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,264
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Narración:4.5 out of 5 stars 3,600
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Historia4.5 out of 5 stars 3,554
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
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$100M Offers
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General5 out of 5 stars 20,597
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Historia5 out of 5 stars 19,029
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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5 out of 5 stars
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General5 out of 5 stars 5,137
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
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All Marketers Are Liars
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,371
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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General4.5 out of 5 stars 728
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Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
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4 out of 5 stars
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Great high level summary. More unique insights wanted.
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3 out of 5 stars
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- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 306
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Narración:4.5 out of 5 stars 243
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Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General4 out of 5 stars 112
-
Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,000
-
Narración:4.5 out of 5 stars 873
-
Historia4.5 out of 5 stars 870
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
-
General4 out of 5 stars 1,101
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Narración:4 out of 5 stars 413
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Historia4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
-
Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 94
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Narración:4 out of 5 stars 82
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Historia4.5 out of 5 stars 81
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
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General4.5 out of 5 stars 272
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Narración:4.5 out of 5 stars 240
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Historia4.5 out of 5 stars 241
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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General4.5 out of 5 stars 54
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Narración:4.5 out of 5 stars 46
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Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
-
Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
-
not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
-
Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
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General4 out of 5 stars 236
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Narración:4.5 out of 5 stars 72
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Historia4 out of 5 stars 70
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 91
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Narración:4.5 out of 5 stars 81
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Historia4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,222
-
Narración:4.5 out of 5 stars 1,027
-
Historia4.5 out of 5 stars 1,019
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
-
Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
-
Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 58 m
- Versión completa
-
General5 out of 5 stars 940
-
Narración:5 out of 5 stars 754
-
Historia5 out of 5 stars 750
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
4 out of 5 stars
-
Slow Down Bro!!!
- De Terence Fisher en 10-18-20
De: Russell Brunson
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- De: Mike Smith
- Narrado por: Michael Smith
- Duración: 7 h y 1 m
- Versión completa
-
General4 out of 5 stars 96
-
Narración:4 out of 5 stars 85
-
Historia4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
-
3 out of 5 stars
-
Dense Language, Mediocre Narration
- De Fawn en 12-06-16
De: Mike Smith
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,012
-
Narración:4.5 out of 5 stars 854
-
Historia4.5 out of 5 stars 849
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
2 out of 5 stars
-
Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 1,932
-
Narración:4.5 out of 5 stars 1,600
-
Historia4.5 out of 5 stars 1,596
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 807
-
Narración:4.5 out of 5 stars 685
-
Historia4.5 out of 5 stars 682
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
5 out of 5 stars
-
Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
-
Conspiracy
- A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 11 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 2,216
-
Narración:4 out of 5 stars 1,998
-
Historia4.5 out of 5 stars 1,983
In 2007, a short blogpost by Gawker Media outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker and its bankruptcy. Only later would the world learn that Gawker's demise was not incidental - it had been masterminded by Thiel.
-
3 out of 5 stars
-
I almost couldn’t make it through...
- De Grant Hall en 04-06-18
De: Ryan Holiday
-
They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- De: Marcus Sheridan
- Narrado por: Marcus Sheridan
- Duración: 9 h y 32 m
- Versión completa
-
General5 out of 5 stars 331
-
Narración:4.5 out of 5 stars 270
-
Historia5 out of 5 stars 268
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
-
3 out of 5 stars
-
Get to the point
- De Clinton Thomas en 04-03-21
De: Marcus Sheridan
-
Perennial Seller
- The Art of Making and Marketing Work That Lasts
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 7 h
- Versión completa
-
General4.5 out of 5 stars 1,438
-
Narración:4.5 out of 5 stars 1,276
-
Historia4.5 out of 5 stars 1,264
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
-
3 out of 5 stars
-
Another Holiday marketing success, ironically .
- De Luke David Johnson en 10-29-17
De: Ryan Holiday
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,012
-
Narración:4.5 out of 5 stars 854
-
Historia4.5 out of 5 stars 849
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
2 out of 5 stars
-
Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 1,932
-
Narración:4.5 out of 5 stars 1,600
-
Historia4.5 out of 5 stars 1,596
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 807
-
Narración:4.5 out of 5 stars 685
-
Historia4.5 out of 5 stars 682
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
5 out of 5 stars
-
Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
-
Conspiracy
- A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 11 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 2,216
-
Narración:4 out of 5 stars 1,998
-
Historia4.5 out of 5 stars 1,983
In 2007, a short blogpost by Gawker Media outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker and its bankruptcy. Only later would the world learn that Gawker's demise was not incidental - it had been masterminded by Thiel.
-
3 out of 5 stars
-
I almost couldn’t make it through...
- De Grant Hall en 04-06-18
De: Ryan Holiday
-
They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- De: Marcus Sheridan
- Narrado por: Marcus Sheridan
- Duración: 9 h y 32 m
- Versión completa
-
General5 out of 5 stars 331
-
Narración:4.5 out of 5 stars 270
-
Historia5 out of 5 stars 268
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
-
3 out of 5 stars
-
Get to the point
- De Clinton Thomas en 04-03-21
De: Marcus Sheridan
-
Perennial Seller
- The Art of Making and Marketing Work That Lasts
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 7 h
- Versión completa
-
General4.5 out of 5 stars 1,438
-
Narración:4.5 out of 5 stars 1,276
-
Historia4.5 out of 5 stars 1,264
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
-
3 out of 5 stars
-
Another Holiday marketing success, ironically .
- De Luke David Johnson en 10-29-17
De: Ryan Holiday
-
The Boy Who Would Be King
- De: Ryan Holiday
- Narrado por: Ryan Holiday, Siri Ellis, Alan Blazek
- Duración: 2 h y 24 m
- Versión completa
-
General2.5 out of 5 stars 52
-
Narración:2.5 out of 5 stars 49
-
Historia3 out of 5 stars 49
From the number-one New York Times best-selling author and creator of The Daily Stoic, Ryan Holiday comes one of the most incredible stories in all of history. A young boy, out of nowhere, is chosen to be the emperor of most of the known world. What he learns, what he does, who he is, will echo in eternity.
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1 out of 5 stars
-
WTF is this....
- De AL en 05-02-21
De: Ryan Holiday
-
Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
- Duración: 8 h y 19 m
- Versión completa
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General4.5 out of 5 stars 60
-
Narración:5 out of 5 stars 59
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Historia4.5 out of 5 stars 59
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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2 out of 5 stars
-
Great Title & Goals - Didn't Deliver on Substance
- De Musekic en 06-10-24
De: Allan Dib
-
Mergers & Acquisitions from A to Z, Fourth Edition
- De: Andrew J. Sherman
- Narrado por: Eric Martin
- Duración: 14 h y 18 m
- Versión completa
-
General4 out of 5 stars 52
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Narración:4.5 out of 5 stars 40
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Historia4 out of 5 stars 39
More than 10,000 mergers and acquisitions occur annually in the US, many among small and mid-sized companies. These complex transactions can be an effective growth strategy, but they carry significant risk. Mergers and Acquisitions from A to Z helps guard against costly mistakes. Expert advice, case studies, checklists, and sample documents walk you through every step of the process - from valuation to securities laws to closing and successful integration.
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5 out of 5 stars
-
Great information with details
- De Luis en 07-18-18
-
The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- De: Robert W. Bly
- Narrado por: Barry Abrams
- Duración: 14 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 50
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Historia4.5 out of 5 stars 50
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
-
Worst voice ever heard
- De Olga martinelli en 05-09-21
De: Robert W. Bly
-
Ego Is the Enemy
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 13,370
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Narración:4.5 out of 5 stars 11,319
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Historia4.5 out of 5 stars 11,240
"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
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2 out of 5 stars
-
Disappointing. Thin, weak reading.
- De Robert en 09-08-16
De: Ryan Holiday
-
Right Thing, Right Now
- Good Values. Good Character. Good Deeds.
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 7 h y 59 m
- Versión completa
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General4.5 out of 5 stars 613
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Narración:4.5 out of 5 stars 572
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Historia4.5 out of 5 stars 572
For the ancients, everything worth pursuing in life flowed from a strong sense of justice—or one’s commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that’s simply untrue—and the fact that so few people today have the strength to stand by their convictions explains much about why we’re so unhappy.
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2 out of 5 stars
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Echoes left wing narratives
- De Jesse Williams en 07-02-24
De: Ryan Holiday
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The Obstacle Is the Way
- The Timeless Art of Turning Trials into Triumph
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 4 h y 38 m
- Versión completa
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General4.5 out of 5 stars 983
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Narración:4.5 out of 5 stars 843
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Historia4.5 out of 5 stars 844
The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”
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3 out of 5 stars
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Brilliant book; Terrible Reader
- De Jeffrey Dickinson en 06-24-23
De: Ryan Holiday
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Courage Is Calling
- Fortune Favors the Brave
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 5 m
- Versión completa
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General4.5 out of 5 stars 2,774
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Narración:4.5 out of 5 stars 2,381
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Historia4.5 out of 5 stars 2,369
Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.
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2 out of 5 stars
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Not his best effort
- De Amazon Customer en 09-30-21
De: Ryan Holiday
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,235
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Narración:4.5 out of 5 stars 1,887
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Historia4.5 out of 5 stars 1,883
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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The First 90 Days, Updated and Expanded
- Proven Strategies for Getting Up to Speed Faster and Smarter
- De: Michael Watkins
- Narrado por: Grover Gardner
- Duración: 6 h y 58 m
- Versión completa
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General4.5 out of 5 stars 3,477
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Narración:4.5 out of 5 stars 2,840
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Historia4 out of 5 stars 2,815
The world’s most trusted guide for leaders in transition. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.
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2 out of 5 stars
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Missing access to tables and charts
- De Vipul Gautam en 03-25-16
De: Michael Watkins
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Lives of the Stoics
- The Art of Living from Zeno to Marcus Aurelius
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Ryan Holiday
- Duración: 10 h y 8 m
- Versión completa
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General4.5 out of 5 stars 762
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Narración:4 out of 5 stars 633
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Historia4.5 out of 5 stars 630
From the best-selling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience, and virtue. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known - and not so well-known - Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it.
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4 out of 5 stars
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Awful narration
- De Jordan Bailey en 10-03-20
De: Ryan Holiday, y otros
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Stillness Is the Key
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 8,338
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Narración:4.5 out of 5 stars 7,137
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Historia4.5 out of 5 stars 7,075
All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness - to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living.
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2 out of 5 stars
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Needs to be read by a professional voice talent
- De Kindle Customer en 10-08-19
De: Ryan Holiday
Lo que los oyentes dicen sobre Growth Hacker Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- k verb
- 06-01-23
Best marketing book I’ve purchased - ever!
This book has real life info that can be integrated into any business for growth!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- James Mott
- 07-19-20
Made me have so many ideas
I listened while driving and it triggered so many ideas I started taking notes on a Burger King bag at 75 mph!! Awesome book!! All his books are amazing!
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Tim Brownson
- 06-14-21
Don't be fooled by the shortness
This book has more marketing nous and insight than books 3 times its length.
A must read for anybody with no marketing budget, no experience and no hope of competing on normal marketing terms.
And a must read for anybody with a marketing budget, lots of experience and every hope of competing on normal marketing terms.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- James
- 03-02-21
Chewable chunks
This was a manageable book. I liked “trust me I’m lying” more, but this surely was easier to take and apply to my day to day. I look forward to future writings of his.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- AmaTom
- 01-28-20
Thank you!
I am making this required reading for our team. Thank you for your insight! Invaluable!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- BV
- 03-13-22
Even More Useful Than Trust Me, I'm Lying
Holiday is a brilliant marketing iconoclast. His ability to see non-obvious marketing opportunities is unmatched.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- John
- 12-11-24
Wish I read this before grinding away at a startup
Read it. This is the first book you should read the second you being to work for a startup.
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Total3 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Amazon Customer
- 03-09-19
Good for stimulating thought short on substance
This is more like a pamphlet than a book. It is the Twitter of business books.
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esto le resultó útil a 1 persona
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Rich
- 03-20-21
The Book is 5 Stars Audio 3
I like Ryan Holiday but his delivery doesn't get me excited to continue listening. The content was good but I found myself having to force me to listen vs being excited for what comes next. I know it's a marketing book not an adventure but he has plenty stories to illustrate the point he is making and it just came off dry
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Neal
- 06-05-24
Meh.
It’s fine. Feel like the main points could have been summarized in a 5-10 minutes YouTube video. I cannot imagine myself listening a second time.
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