売れる！ EC事業の経営・運営 ネットショップ担当者、チームのための成功法則。
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売れる！ EC事業の経営・運営 ネットショップ担当者、チームのための成功法則。
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Narrated by:
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By:
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坂本 悟史
About this listen
販売だけでない「EC経営・運営」の秘訣が一冊に。
本書では、eコマースの仕事を「販売・業務・組織・戦略」の 4 分類に整理。
現代のEC販売、仕入れ・製造から受注・出荷までの業務、AIやリモートを活用した組織運営、商品開発やブランディング、会計や経営計画などの戦略までカバー。経営者の学び直し、担当者の育成、組織の共通言語に。
■ 前著は「伝説のバイブル」
前著「売れるネットショップ開業・運営」、通称 "黄色本" は、増刷16回・26,000部のベストセラー。その後、筆者の経営するコマースデザイン社が、ブログや講演などで発信した「697万文字・書籍約 70 冊分」のノウハウを体系化。
■ 著者メッセージ
この本は、あなたと同じ課題を持つ人が、試行錯誤してどう解決したかの「知恵の集大成」です。販促だけでは、問題を解決できません。未来に進むためには、現行の施策を点検し、業務を見直し、独自商品や販路開拓への投資が必要です。本書がお手伝いします。
■ 特典
本書の内容を理解した「AIコンサルタント」に質問し放題。実践をお手伝いします。
---概要---
■ 販売編
EC販売の構造
・ネット販売施策の3分類／選ばれるには／指標化・数値化
集客
・集客計画／SEO／検索連動型広告／ディスプレイ広告／純広告
・メルマガ／LINE活用／SNS運用／コンテンツマーケティング／プレスリリース
接客
・商品ページ制作／客単価UP／ECサイト・カテゴリ設計
追客
・リピート促進／イベント／クーポン／レビュー・UGC獲得
■ 業務編
EC業務の構造
・EC業務の3分類／商品マスタ／役割と指標の定義／目標設定
MD（マーチャンダイジング）
・在庫管理／季節性商品／商品削減／利益管理／価格最適化
SF（ストアフロント）
・商品登録／ページ制作／販促カレンダー／商品分析／広告運用・検証
BY（バックヤード）
・受注処理／システム導入／CS・出荷効率化／物流委託
■ 組織編
EC組織の構造
・組織の発展3段階／相互理解／生成AI活用
セルフマネジメント
・タスク管理・イシュー管理／問題解決／業務整理／指示出し
ワークマネジメント
・業務棚卸し／組織設計／人材採用・育成・外注／定例会議
チームマネジメント
・リーダーの役割／自発的な文化／プロジェクト管理／情報共有
■ 戦略編
EC戦略の構造
・戦略の3分類／ブラックオーシャン戦略／再投資
商品戦略
・顧客研究／商品企画／商品開拓／通販商品化／サービス強化
店舗戦略
・自店舗の強み分析／コンセプト定義／ブランディング
企業戦略
・会計分析／多モール展開・販路開拓／経営理念／経営計画
©2024 Satoshi Sakamoto. All rights reserved. (P)2025 Audible, Inc.
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